E-Journal of Tourism
E-Journal of Tourism promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. E-Journal of Tourism continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments.
The scope of the journal is international and encompasses research into tourism aspects as well as the development of new research approaches. It continues to include high quality research papers in any area of tourism, including reviews of literature in the field and empirical papers on tourism issues.
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The Use of Online Travel Agent (OTA) By Non-Star Hotels in Sanur Bali
I Gusti Agung Mirah Sanjiwani;
Agung Suryawan Wiranatha;
I Gusti Ayu Oka Suryawardani
E-Journal of Tourism Volume 6 Number 2 (September 2019)
Publisher : Centre of Excellence in Tourism Udayana University
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DOI: 10.24922/eot.v6i2.56514
Non-star hotels as a tourism business are nowadays using online travel agents (OTA) to market their rooms. The research on using OTA is interesting to be conducted, considering that research involving hotel management in accepting technology using the Technology Acceptance Model (TAM) is has not widely found. This study aims to analyze the influence of non-star hotel management's acceptance in using OTA by TAM, namely Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, and Behavioral Intention to Use. The study involved 59 non-star hotel managements in Sanur as the respondents. The questionnaire included 17 indicators on TAM and interviews were conducted to support the statistical analysis. Structural Equation Modeling (SEM) analysis was carried out by using the SmartPLS 3 program. The results shows that: 1) Perceived Usefulness is significantly influenced on Attitude Toward Using, 2) Perceived Ease of Use is significantly influenced on Attitude Toward Using, 3) Perceived Usefulness is significantly influenced on Perceived Usefulness, 4) Attitude Toward Using is significantly influenced on Behavioral Intention to Use, and 5) Perceived Usefulness is not significantly influenced on Behavioral Intention to Use in hotel management of non-star hotels in Sanur Bali in using OTA. Overall, the non-star hotel management accepts OTA well to be used in their hotels. Keywords: Technology Acceptance Model, Online Travel Agent, Non-star Hotels Management, Bali.
Wellness Tourism in Puncak West Java Indonesia Area
Sri Pujiastuti
E-Journal of Tourism Volume 6 Number 2 (September 2019)
Publisher : Centre of Excellence in Tourism Udayana University
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DOI: 10.24922/eot.v6i2.53473
Wellness tourism is one of the attractions that has become a trend both in Indonesia and in the world, in addition to providing business opportunities and can also have a positive impact on health and fitness that have not been managed optimally. The area that has the potential of wellness tourism is in Puncak area which is found in West Java, especially in the PTP Nusantara VIII Gunung Mas area, which has a tea plantation as well as a spring in it. The distance that is not too far from the capital city of Jakarta, makes this area a tourist destination for escape or relaxation from routine activity. This study uses a descriptive qualitative approach where data collection uses in-depth interviews, documentation and review literature from various sources and where the results obtained are presented thoroughly to get a complete picture of the potential of wellness tourism in the peak regions. The results obtained in this study are that the management and regulation of wellness tourism are felt appropriate to be developed in this area, due to the natural potential possessed in accordance with the background or motivation of tourists who come to this area. In addition, wellness tourism that is based on nature and managed jointly with the local community will contribute positively to the improvement of the economy of the surrounding community and environmental preservation that will be maintained over time. Keywords: Wellness Tourism, Puncak area
Tourist Attraction and Tourist Facilities Intentions to Visitor Satisfaction: Case of Sindang Barang Cultural Village
Maidar Simanihuruk
E-Journal of Tourism Volume 6 Number 2 (September 2019)
Publisher : Centre of Excellence in Tourism Udayana University
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DOI: 10.24922/eot.v6i2.53472
The tourist attraction and tourist facilities provided at the Sindang Barang Cultural Village have a positive influence and significantly contributed to visitor satisfaction, which can attract tourists and visitors to come to this place. The research was conducted at the Sindang Barang Cultural Village. The purpose of this study is to determine the impact of tourist attraction and tourist facilities on visitor satisfaction at the Sindang Barang Cultural Village. The Method of research used is quantitative methods in order to obtain more comprehensive, valid, reliable, and objective data. The sample consists of 107 visitors who visited the Sindang Barang Cultural Village. The factor and regression analysis were used for the data analysis. The results of the study showed that tourist attraction significantly contributed to the visitors? satisfaction (t = 10.180 > t table with a significance of 0.000 (? < 0.05). Tourist facilities significantly contributed to visitors? satisfaction (t = 4,082 > t table with a significance of 0.000 (? < 0.05). The tourist attraction and tourist facilities have a significant effect simultaneously on Visitors? satisfaction (F= 149.205 > F table with a significance of 0.000 < 0.05. Tourist attraction at the Sindang Barang Cultural Village has a dominant influence in influencing visitor satisfaction with the uniqueness and characteristics of Sunda Tradition Ritual Tourist Attraction which is the hallmark of the Sindang Barang Cultural Village. The Tourist facilities show that this variable is a variable that affects visitor satisfaction where the facilities available for the information center are still not fully available. The author makes a suggestion, recommend paying more attention and developing facilities that provide complete information about the Sindang Barang Cultural Village. Keywords: Tourist Attraction, Tourist Facilities, Visitor Satisfaction, Cultural Village, Sindang Barang
Leisure travel behavior of generation Y & Z at the destination and post-purchase
Iva Slivar;
Dražen Aleric;
Sanja Dolenec
E-Journal of Tourism Volume 6 Number 2 (September 2019)
Publisher : Centre of Excellence in Tourism Udayana University
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DOI: 10.24922/eot.v6i2.53470
Researching travel trends of new generations is the first step for tourism providers towards modifying their offers in order to match target markets’ needs. The above represents this paper’s primary purpose. The motivation and behavior of the new generations, also known as Millennials or Generation Y and Post-Millennials or Generation Z, influence the contemporary tourism characteristics. They are both more than familiar with recent technology trends and usage. There are two main goals of this paper. The first is to determine the behavior of Generation Y and Z members during their stay in the tourist destination and their preferences in terms of company, accommodation and transport options. The second goal of this paper focuses on exploring the behavior of the Y and Z generation members related the dissemination of information about their stay in a tourist destination. Questions covered issues regarding review writing about a tourist destination or accommodation, the timing of writing - during or after returning from a tourist destination, the announcement of their travel intentions on social networks etc. A significant number of respondents post on social media and write online reviews regarding their travel experiences. The originality of the papers steams from the insufficient studies of the topic. The research methodology applied an online survey as the main research instrument. The main limitations are related to the minor geographical area researched. Keywords: online tourism behavior, generation Y, generation Z, buying behavior in tourism, visit phase, post purchase behavior in tourism.
Ecotourism Management Structuring at The Salak Mountain II Resort, Halimun Salak National Park
Andrianto Kusumoarto;
Ryan Hidayat;
Siti Jubei;
Atie Ernawati
E-Journal of Tourism Volume 6 Number 2 (September 2019)
Publisher : Centre of Excellence in Tourism Udayana University
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DOI: 10.24922/eot.v6i2.45761
The Salak Mountain II Resort Area, Halimun Salak National Park has several ecotourism objects that have a good ecotourist attraction. In the Salak Mountain II Resort area, there are several actors who have a role in management, where there are several obstacles faced during the course of the activity. The objectives in this study are 1) identifying elements in the management structure variables; 2) analyze the goals variable of ecotourism development, needs variable of ecotourism development, activity programs variable of ecotourism development, obstacles variable of ecotourism development, and actors variable of ecotourism development; 3) making the model of ecotourism management structuring. The method used in this study is descriptive qualitative with Interpretive Structural Modeling (ISM) analysis. The results of the study shown that the desired goals in managing the area are the conservation of natural resources and their ecosystems, and providing education to the community about environmental management. The desired need in area management is the existence of ecotourism legality. Some of the desired program activities in regional development and management are agrotourism, local cultural and artistic attractions, ecotourism, and natural recreation. Some obstacles in the development and management of the area are the limited human resources that have knowledge, skills in managing ecotourism areas and changes in the status of the utilization zone to the ecotourism zone. Salak Mountain II Resort Office, Koperasi Khalifah, Village-Owned Business Entity are actors who have very strong driving factors and function as variable linkage. Each element in the variable has different strengths as a driver and dependency.
Community Participation on Tourism Development in Parangtritis Tourism Area, Bantul Regency
Meitolo Hulu;
M. Baiquni;
Chafid Fandeli;
Niken Wirasanti
E-Journal of Tourism Volume 6 Number 2 (September 2019)
Publisher : Centre of Excellence in Tourism Udayana University
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DOI: 10.24922/eot.v6i2.46717
Parangtritis tourist area is a famous tourist destination in the south of Yogyakarta. The tourist area which consists of a variety of tourist objects such as beaches, sanddune, culinary, religious and cultural tourism has a positive impact on the growth of tourist visits in ??Parangtritis tourist area. This study aims to examine the participation of local people in their contribution to the development of sustainable tourism areas. The method used in this study is descriptive qualitative by conducting primary and secondary data collection. Primary data was collected through interviews with local communities which involved in to the service industry, cultural arts groups and local government of Bantul Regency. The results of the study are (1) the local community has contributed to the development of the Parangtritis tourist area through local cultural activities, tourist attractions and providing of facilities regarding the needs of visitors. (2) the local government of Bantul Regency has several programs related to the empowerment in each of government institution that are addres service industry, tourism local groups and build facilities and infrastructure. But the contribution of local communities has not become a tourist attraction and sustainable. Empowerment programs from local governments have not been specific to training related to services and business activities that are suitable for tourism activities in ??Parangtritis tourist area. Keywords: Community participation, tourist area, sustainable tourism.
Conceptual Model for Mutual (Host-Guest) Authentication of Intangible Cultural Heritage
Shahida Khanom;
Noel Scott;
Millicent Kennelly;
Brent Moyle
E-Journal of Tourism Volume 6 Number 2 (September 2019)
Publisher : Centre of Excellence in Tourism Udayana University
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DOI: 10.24922/eot.v6i2.53471
The intangible cultural heritage (ICH) of indigenous communities is an attraction to many tourists. Authentic ICH experiences rely on the perceptions and actions of both the host community and guests, a topic which has received with limited scholarly attention, particularly in recent research. This paper presents a conceptual model examining how the mutual (host-guest) authentication of ICH (integrating the perceptions of both hosts and guests) can potentially lead to community empowerment. A literature review has identified that the host community?s attitude and motivation towards ICH, their psychological and economic benefit from ICH, and their participation or involvement in the ICH, together influence the authentication of ICH by these communities. Similarly, a guest?s attitude to and motivation for ICH as well as the way the traditional objects, events or environment are experienced, influence the authentication of ICH. The proposed mutual ICH authentication model combines the interaction of such host and guest factors in authentication of ICH, i.e. both the host community and guest should perceive the same elements as authentic ICH through a synthesis of their own unique perspectives. The perceived authenticity of ICH by the host and guest is reflected in their loyalty, satisfaction, and support for tourism. Further, the model suggests that tourism based on authentic ICH has the potential to empower local communities in their economic, social, psychological and political domains. The proposed model may be useful for future research defining power relations in the authentication of ICH and improving community-based ecotourism through community empowerment. Keywords: intangible cultural heritage, authenticity, mutual authentication, cultural tourism, community empowerment
The Influence of Tourists’ Motivation on Intention to Revisit at The Traditional Village of Prai Ijing, Waikabubak, West Sumba, East Nusa Tenggara
Fransiska Fila Hidayana;
I Gusti Ayu Oka Suryawardani;
Agung Suryawan Wiranatha
E-Journal of Tourism Volume 6 Number 2 (September 2019)
Publisher : Centre of Excellence in Tourism Udayana University
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DOI: 10.24922/eot.v6i2.53750
Push and pull factor as motivation for travelling are the components that influence tourist perception about tourist attraction related to the level of tourist satisfaction. Motivation also able to encourage tourist to revisit. Prai Ijing Traditional Village is one of the tourist attractions and cultural sites which is located in Waikabubak, West Sumba, NTT. It has unique culture, strategic location, therefore visited by many visitors. The purpose of this study is to determine the effect between motivation, tourist satisfaction and intention to revisit the village. The research method, the population of this research are domestic and foreign tourists visiting the Prai Ijing Traditional Village. The samples of this research is 100 visitors as the respondent, by using accidental sampling. The data were analyzed by Structural Equation Modeling (SEM) using SmartPLS software version 3.0 and qualitative descriptive analysis to describe the characteristics of respondents, interpretate the results of SEM analysis, and reveal the result of research hypothesis test. The results showed that push and pull factors had significant effect on tourist satisfaction. Tourist satisfaction had significant effect on the intention to revisit. The push and pull factors did not had significant effect on the intention to revisit. Pull factors had significant effect than push factors on tourist satisfaction. Therefore, the pull factors need to be maintained and improved in order to be able to provide optimal satisfaction. The management and local communities are expected to increase the diversity of attraction and tourist activities, provide unique and innovative cultural tourism products, and maintain local wisdom and cultural assets as the main attention for tourists to visit the Prai Ijing Traditional Village Keywords: tourist motivation, satisfaction, revisit intention, SEM
Motivation towards Inbound Tourism: A Study of Middle East Tourist
Dhanik Puspita Sari
E-Journal of Tourism Volume 6 Number 2 (September 2019)
Publisher : Centre of Excellence in Tourism Udayana University
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DOI: 10.24922/eot.v6i2.53474
This research discusses the motivation of Middle East Tourists who come and visit Pucak areas in West Java. Puncak is an area that has a cool climate with beautiful natural scenery located not far from Jakarta, the capital city of Indonesia. Middle East tourists are a potential market for Indonesian tourism. The ampunt of the expenditure is highest compared to other tourists who visiting Indonesia. And certainly for the locals it give impacts on the economy of the surrounding community. This study uses a descriptive quantitative approach, using questionnaires and literature studies in data collection and data analysis using linear regression. Data was collected from 100 inbound Middle East tourists who travel and visited Puncak Area. The Pearson correlation was used to find the relationship between push and pull factor motivation towards their visiting decision. ANOVA and T Test used to examine the indicators. The result shows that push and pull motivation influenced the visiting decision of inbound tourism, partially and simultaneously. Relaxation got the highest score in push motivation, meanwhile the environment and weather conditions dimension got the highest score on pull motivation. Keywords: Tourist Motivation, Push and Pull Motivation, Inbound Tourism, Puncak.
Approaches to Indonesia Cultural Tourism Policy
Ahmad Mujafar Syah;
Dini Hajarrahmah
E-Journal of Tourism Volume 6 Number 2 (September 2019)
Publisher : Centre of Excellence in Tourism Udayana University
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DOI: 10.24922/eot.v6i2.45807
In support to the initiative of Indonesia government on the priority destinations project (ten new Bali) where Mandalika in Lombok Island is being endorsed as one of “New Bali” targeted development destination, the research is aimed to analyze the effective roles of national and regional government on the development of cultural tourism destination in Bayan Village, North Lombok administrative region, as it is one of the alternative tourist attractions in Lombok Island. For the purpose of objectivity, this research has limited the source and scope of the observation only from related stakeholders and Lombok local tourism government thus the research employed an in-depth interview through designated stakeholders clusters. The research examined and summarized the finding from the stakeholders’ perspectives that have either direct or indirect concerns toward Bayan Village’s development from which; a proposed recommendation on a tourism policy framework for the cultural destination was concluded. Based on our finding, the situation where the development initiated both by national and regional tourism government in Lombok did not show a fair distribution to all promising destinations especially Bayan Village in North Lombok as one of the cultural tourism assets in North Lombok. Keywords: Cultural tourism destination, cultural tourism governance, tourism policy, stakeholder perspectives.