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Pelatihan Bahasa Inggris Bagi Pokdarwis Dalam Rangka Mendukung Pengembangan Desa Wisata di Desa Sukajadi Bogor Riani Prihatini Ishak; Maidar Simanihuruk
ACADEMICS IN ACTION Journal of Community Empowerment Vol 3, No 1 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/aia.v3i1.1600

Adanya peningkatan minat wisatawan baik lokal maupun mancanegara terhadap desa wisata perlu dibarengi dengan adanya peningkatan sumber daya manusia dalam hal berkomunikasi, khususnya komunikasi dalam Bahasa Inggris sebagai Bahasa yang paling banyak digunakan sebagai penghubung antara wisatawan dengan para pelaku wisata. Masyarakat sebagai tuan rumah di desa wisata harus diperlengkapi dengan keampuan berbahasa Inggris yang baik. Tujuan dari kegiatan Pengabdian Kepada Masyarakat (PKM) ini adalah memberikan pelatihan untuk membantu kelompok sadar wisata (Pokdarwis) Desa Sukajadi di Kecamatan Tamansari Bogor dalam meningkatkan kemampuan komunikasi Bahasa Inggris khusus untuk wisata. Berdasarkan wawancara yang dilakukan sebelum program ini dimulai, masyarakat Desa Sukajadi secara keseluruhan masih belum memiliki kemampuan yang baik dalam menggunakan Bahasa Inggris untuk kepentingan wisata. Untuk memecahkan masalah tersebut salah satu solusi tercepat adalah melalui metode pelatihan atau kursus menggunakan Bahasa Inggris praktis, yakni dengan berlatih / praktek langsung keterampilan menggunakan bahasa Inggris dalam berinteraksi dengan tamu, menjelaskan potensi wisata alam atau pertanian, menjelaskan akomodasi, dan fasilitas pelengkap pariwisata. Secara umum berdasarkan analis hasil kuesioner yang diberikan kepada peserta pelatihan, tidak ada kendala maupun kesulitan yang dihadapi dalam mengikuti pelatihan ini, pokdarwis dan kepala desa merasa sangat terbantu dengan adanya pelatihan ini dan sebagian besar peserta dapat memahami semua materi yang telah diberikan dengan baik. Peserta juga menyadari akan pentingnya memperdalam kemampuan berbahasa Inggris terutama keterampilan berbicara (speaking skill).

WASTE MANAGEMENT STRATEGY BASED ON THE PERSPECTIVE OF SAPTA PESONA (CLEANLINESS) TO INCREASE COMMUNITY INTEREST IN CIMANDE VILLAGE Maidar Simanihuruk; Sekti Rahardjo
Jurnal Sosial Humaniora Vol. 12 No. 1 (2021): APRIL
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jsh.v12i1.4165

The waste management strategy based on the Sapta Pesona (Cleanliness) perspective is one way to provide knowledge to the community that their village where they live is a tourist area that must be clean and free of waste. All tourists will visit the area safe, orderly, clean, cool, beautiful, friendly, and memorable. The research method used is qualitative and quantitative methods. SWOT analysis techniques to improve waste management strategies based on the Santa Persona (Cleanliness) perspective. Data collection method: interviews community leaders, tourist awareness group, and youth organization, questionnaires, observation, and documentation. Qualitative data research: the form of tables and diagrams from the results of the questionnaire and the SWOT analysis. The results of the questionnaire research strongly agree to implement the 3R (reduce-reuse-recycle) program, want to have their own trash cans, and want to throw garbage in their own trash cans carry out environmental cleanliness with mutual cooperation every month. The IFAS analysis was obtained with a value of 1.53, while the EFAS analysis, it was obtained a value of 0.96 then it was brought together in the SWOT analysis quadrant and the results showed that the quadrant 1 area supported aggressive strategies. This means that the local government of Cimande Tourism Village is carried out a progressive strategy by utilizing the internal strength of Cimande Tourism Village to benefit from external opportunities (opportunities) to support waste management problems so that there are high awareness and interest of the Cimande community about environmental cleanliness to reached Cimande clean. Keywords: Waste Management, Sapta Pesona, Cleanliness, Community Interest, Cimande Village

The Effect of Product Quality to Purchase Decision at Safary Milk D’Kandang Amazing Farm Depok Maidar Simanihuruk
Jurnal Hospitality dan Pariwisata Vol 7, No 1 (2021): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v7i1.2617

To achieve the desired product quality, a quality standardization of the product is needed. This method is intended to ensure that the products produced meet the predetermined standards so that consumers will not lose confidence in the product concerned. Consumers will make a purchase decision if the product is considered to have high quality. The quality of the product will be felt after the item is consumed or used so that consumers will feel satisfied with the product purchased. The purpose of this study is to determine the impact of product quality on purchase decision at the Safary Milk D’Kandang Amazing Farm Depok. The Method of research used is quantitative methods in order to obtain more comprehensive, valid, reliable, and objective data. The sample consists of 100 visitors who visited the Safary Milk D’Kandang Amazing Farm Depok, selected based on the Probability Sampling with Simple Random Sampling technique. The factor and simple linear regression analysis were used for the data analysis with SPSS 22.0. The results of the study showed that product quality has a positive influence significantly contributed to the purchase decision at the Safary Milk D’Kandang Amazing Farm Depok (t = 11.955 > t table with a significance of 0.000 (ρ < 0.05) and that is proved by the score of R = 0.770. From the coefficient of determination, it can be concluded that the Purchase Decision is influenced by the Product Quality variable by 59.3% and the remaining 40.7% which is influenced by other variables.Keywords: Product Quality, Purchase Decision

MENINGKATKAN MOTIVASI DAN PARTISPASI MASYARAKAT DESA SUKAJADI MELALUI SADAR WISATA DAN SAPTA PESONA Dina Mayasari Soeswoyo; Yuviani Kusumawardhani; Maidar Simanihuruk; Sekti Rahardjo
JURNAL PENGABDIAN MANDIRI Vol. 1 No. 6: Juni 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (558.405 KB)

Pentingnya pemahaman Sadar Wisata dan penerapan Sapta Pesona bagi masyarakat merupakan akar yang harus dimilki dalam mengembangkan suatu desa wisata berbasis masyarakat. Program pengabdian masyarakat ini dilaksanakan di Desa Wisata Sukajadi, termasuk dalam lingkup kawasan sentra pariwisata di Kabupaten Bogor. Tujuan dari program pengabdian masyarakat ini adalah untuk memberikan pemahaman kepada masyarakat desa tentang Sadar Wisata dan Sapta Pesona sehingga diharapkan dapat menciptakan iklim yang kondusif, menumbuhkan partispasi masyarakat dalam pengembangan pariwisata di desanya. Program ini dilakukan dengan metode ceramah, diskusi, permainan dan praktik, dihadiri oleh kelompok sadar wisata desa, kelompok ibu PKK, Karang Taruna, Ketua RT, pimpinan desa, BUMDES, dan turut dihadiri Ketua Asosiasi Desa Wisata Kabupaten Bogor pada saat praktik. Para peserta tampak sangat antusias dan gembira pada saat pembinaan, terlihat dari keaktifan para peserta dalam menjawab dan mengajukan pertanyaan.

Sosialisasi Penerapan Protokol Kesehatan Berstandar CHSE untuk Receptionist Restoran dan Concierge Hotel dalam Menunjang Pariwisata di Kota Bogor Maidar Simanihuruk; Yuviani Kusumawardhani; Dina Mayasari; Sekti Rahardjo
ACADEMICS IN ACTION Journal of Community Empowerment Vol 4, No 1 (2022)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/aia.v4i1.3714

It is essential to use Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) in restaurants and hotels to support tourism in the new normal era. It is anticipated to help the community by raising awareness of the importance of cleanliness, health, safety, and environmental sustainability through socialization of the implementation of the CHSE protocol. So that hotel owners or employees are highly aware of and interested in it, and the restaurant is primarily about environmental cleanliness in order to achieve the go-green goal. The goal of this socialization is to prepare employees, guests, suppliers, vendors, contractors, and other hotel and restaurant stakeholders to return to Bogor for guest visits. The method of implementing health protocol socialization with CHSE standards () was carried out through technical guidance to employees of the restaurant receptionist and hotel concierge divisions in Bogor City, with methods of lecturing, tutorials, discussions, games, and evaluations to as many as 30 participants. The average value of participants' understanding of the CHSE aspects was 88.86 percent, indicating that all participants understood what indicators were included in the CHSE aspects, according to the results of this puzzle game.

Analysis of Segmentation, Targeting, and Positioning in the Tourism Sector: The Case of Pekalongan City Rilla Rianty; Maidar Simanihuruk; Alda Chairani; Budi Supriyanto; Rahmat Ingkadijaya
FIRM Journal of Management Studies Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i2.3879

Pekalongan is one of the largest batik-producing cities in Indonesia, and this potential can be used as an attraction to increase tourist visits. However, until now, the level of tourist visits in Pekalongan City has not met expectations. This study examines the tourism marketing strategy of Pekalongan City by using segmentation, targeting, and positioning (STP) variables to increase competition as a domestic and foreign tourist destination. The type of research used is field research with a qualitative approach. The study's results found that the leading geographical segment of Pekalongan City was domestic tourists from Central Java. The demographic is women with millennial characteristics ranging from 26 to 42 years old with business and group travel purposes. The type of tourists who visit Pekalongan City is only domestic tourists, meaning that marketers have not been able to penetrate international tourism. There is a contradiction between the research findings and the promise reflected in the slogan and logo of Pekalongan City tourism. The position of Pekalongan City as a batik city is not following the product that Pekalongan City excels in, namely religious tourism. Hence, the slogan of this city needs to be improved without ignoring batik as the primary differentiation.

STUDY ON THE QUALITY OF FOOD AND BEVERAGE PRODUCTS IN SUKAJADI VILLAGE, BOGOR Sekti Rahardjo; Dina M. Soeswoyo; Maidar Simanihuruk; Yuviani Kusumawardhani
Jurnal Cakrawala Ilmiah Vol. 1 No. 11: Juli 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i11.2897

Tourism is an industry in which there are components called 4As: attractions, accessibility, amenities, and ancillary services. Of the four components, quite a lot of expenditure is made by tourists on amenities related to the purchase of food and beverages. Village development is carried out by utilizing the various potentials in it in order to improve the village economy. One of the villages with potential that can be optimized is Sukajadi Village, located in Tamansari District, Bogor Regency. Sukajadi Village has provided various food and beverage products to attract tourists, including the CheesePal and Mipala Sukajadi which are local products made from nutmeg developed by the Bogor Tourism College. The purpose of this study is to increase public knowledge about the quality of food and beverage products in Sukajadi Village, to provide maximum value and benefits for consumers regarding the quality of food and beverage products. This research was conducted through data collection techniques by distributing questionnaires to 100 respondents, direct observation and literature study. Based on the calculation of the aspects of Color, Portion, Temperature and Texture on the food and beverages provided in Sukajadi Village, a Mean value of 3.5 was obtained, while the Taste, Appearance, Shape and Aroma aspects obtained a Mean value of 3.6. These two values indicate that on average the respondents quite agree with the good quality of food and beverage products provided in Sukajadi Village. The food and drinks provided are quite acceptable.

Peningkatan Kompetensi Dosen Vokasi Perhotelan dalam Meningkatkan Kurikulum Melalui Program Pemagangan di Industri Perhotelan Maidar Simanihuruk; Braja Eka Sukma
Jurnal Abdi Masyarakat Vol. 3 No. 2 (2023): Jurnal Abdi Masyarakat
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v3i2.47

Akibat dari kebijakan merdeka belajar, maka kebutuhan sumber daya manusia perguruan tinggi semakin meningkat karena harus lebih inovatif dalam mengembangkan kurikulum yang lebih sesuai dengan kebutuhan dunia usaha dan dunia industri serta mampu menjalin jaringan yang lebih luas dengan dunia usaha dan industri serta organisasi lainnya. Namun fakta di lapangan menunjukkan bahwa beberapa kualitas dosen masih terpaku pada teori-teori sesuai peminatan dengan konsep lama yang belum disesuaikan dengan perkembangan teknologi, sehingga mahasiswa tidak siap bekerja pada bidang tertentu pada saat melaksanakan praktek lapangan karena apa yang diajarkan sangat berbeda dengan apa yang terjadi di lapangan. Oleh karena itu, diperlukan upaya yang sungguh-sungguh, salah satunya adalah dibuatnya program yang menghubungkan langsung dosen dengan dunia industri, sehingga mereka dapat langsung mengetahui perubahan di lapangan saat ini. Penelitian pengabdian ini menggunakan metode penelitian kualitatif dengan menggunakan pendekatan pembelajaran dengan metode observasi, wawancara, self-directed learning dan metode problem-based learning/inquiry. Berdasarkan hasil magang dapat disimpulkan pelaksanaan program magang dosen di industri perhotelan dapat memberikan peluang pengayaan ilmu sekaligus sebagai masukan untuk penyempurnaan bahan ajar mata kuliah yang diampu oleh dosen peserta magang industri yang dilengkapi dengan contoh aplikasi kuliah di industri. Â The independent learning policy has increased the demand for human resources in higher education because these professionals must be more creative when creating curricula that are more in line with the needs of business and industry and are able to establish a wider network with these sectors and other organizations. However, the reality is that some lecturers are still fixated on theories that suit their interests and use antiquated concepts that haven't been updated for technological advancements. As a result, students aren't prepared to work in specific fields when engaging in field practice because what is taught differs greatly from what is occurring there. As a result, significant efforts are required, one of which is the development of a program that connects lecturers directly with the industrial world, allowing them to learn about changes in the current field as soon as they occur. This community service research employs qualitative research methods such as observation, interviews, self-directed learning, and problem-based learning/inquiry methods, as well as a learning approach. Based on the internship results, it is possible to conclude that implementing the lecturer internship program in the hospitality industry can provide opportunities for knowledge enrichment as well as input for improving teaching materials for courses taught by lecturers participating in industrial internships that are equipped with examples of lecture applications in the industry.

Wisata Edukasi Berbasis Ekonomi Kreatif Ecobrick Yuviani Kusumawardhani; Maidar Simanihuruk; Sekti Rahardjo; Dina Mayasari
Jurnal Abdi Masyarakat Vol. 3 No. 2 (2023): Jurnal Abdi Masyarakat
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v3i2.56

Tren desa wisata pasca pandemik Covid-19 di Indonesia meningkat seiring munculnya new economic tourism. Namun, kontradiktif dengan pengembangan desa wisata di Kabupaten Bogor yang cenderung lebih lambat dibandingkan wilayah lain di Jawa Barat. Permasalahan krusial yang terjadi pada pengembangan desa wisata di Kabupaten Bogor adalah SDM dan kelembagaan, tidak terkecuali dengan desa wisata Sukajadi yang hingga saat ini masuk ke dalam kategori desa wisata rintisan. Berdasarkan hal inilah, urgensi program pengabdian kepada masyarakat desa wisata Sukajadi adalah perlu adanya penguatan pariwisata melalui pemberdayaan SDM kelompok sadar wisata (Pokdarwis) yang kreatif dan memiliki kualitas layanan yang prima melalui wisata edukasi berbasis ekonomi kreatif. Tujuan pengabdian kepada masyarakat ini adalah sebagai upaya diversifikasi produk wisata sehingga desa wisata Sukajadi memiliki keunggulan kompetitif dari desa wisata lainnya di sekitarnya. Berdasarkan data dan fakta inilah, simulasi wisata edukasi berbasis ekonomi kreatif yang dianggap berpotensi menjadi produk wisata baru dan mampu menarik minat wisatawan dilakukan, guna meningkatkan pelayanan prima dan edukatif. Wisata edukasi akan menciptakan wisatawan yang berkualitas sehingga pelayanan prima dan edukatif sangat dibutuhkan untuk memberikan pengalaman yang tidak terlupakan bagi wisatawan. Luaran yang ingin dicapai dari kegiatan ini adalah untuk meningkatkan kemampuan berkomunikasi para penggiat ecobrick untuk memberikan pelayanan prima dan edukasi pada wisata edukasi berbasis ekonomi kreatif ecobrick di desa wisata Sukajadi, Kabupaten Bogor. Â The trend of tourist villages after the Covid-19 pandemic in Indonesia is increasing along with the emergence of new economic tourism. However, this is contradictory to the development of tourist villages in Bogor Regency which tends to be slower than other regions in West Java. The crucial problems that occur in the development of tourist villages in Bogor Regency are human resources and institutions, including the Sukajadi tourist village which is currently included in the pilot tourism village category. Based on this, the urgency of the community service program for the Sukajadi tourist village is the need to strengthen tourism through empowering human resources from tourism awareness groups (Pokdarwis) who are creative and have excellent service quality through creative economy-based educational tourism. The aim of this community service is as an effort to diversify tourism products so that the Sukajadi tourist village has a competitive advantage over other tourist villages in the surrounding area. Based on these data and facts, a creative economy-based educational tourism simulation, which is considered to have the potential to become a new tourism product and able to attract tourist interest, was carried out, in order to improve excellent and educational service. Educational tourism will create quality tourists so that excellent and educational service is needed to provide an unforgettable experience for tourists. The outcome to be achieved from this activity is to improve the communication skills of ecobrick activists to provide excellent service and education in ecobrick creative economy-based educational tourism in the Sukajadi tourist village, Bogor Regency.

WITHDRAWN: Implementasi Strategi Pemasaran dalam Meningkatkan Potensi Makanan Tradisional Maidar Simanihuruk
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 5 No. 2 (2018): Desember
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Simanihuruk, M. (2018). Implementasi Strategi Pemasaran dalam Meningkatkan Potensi Makanan Tradisional. Barista: Jurnal Kajian Bahasa dan Pariwisata, 5(2), 222-234. Article withdrawn by publisher. This article was accidentally published twice in the online version of Volume 5 Issue 1 and Volume 5 Issue 2, with different DOIs. The incorrect version of the article with DOI: 10.34013/barista.v5i2.124 has been replaced with this correction notice. The correct and citable version of the article remains: Simanihuruk, M. (2018). IMPLEMENTASI STRATEGI PEMASARAN DALAM MENINGKATKAN POTENSI MAKANAN TRADISIONAL DI DESA SAKERTA TIMUR, CIREBON. Barista: Jurnal Kajian Bahasa dan Pariwisata, 5(1), 59-71. 10.34013/barista.v5i1.157

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