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E-Journal of Tourism
Published by Universitas Udayana
ISSN : 25410857     EISSN : 2407392X     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
E-Journal of Tourism promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. E-Journal of Tourism continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and encompasses research into tourism aspects as well as the development of new research approaches. It continues to include high quality research papers in any area of tourism, including reviews of literature in the field and empirical papers on tourism issues.
Arjuna Subject : -
Articles 14 Documents
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Search results for , issue "Volume 8 Number 1 (March 2021)" : 14 Documents clear
Online Marketing Strategy Analysis of PT. Bagus Trans Wisata Kevin Benedict Lesmana; Rustono Farady Marta; Sugeng Wahjudi
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.70278

Abstract

The tourism industry is one of the largest industries in the world, including Indonesia. So it is said that this industry has a considerable influence, so that it can be ascertained that this is an opportunity for a business. The large number of existing social media makes marketers have to see an appropriate and broad target. Based on this, marketers must be fully prepared with the selection of media, certain efforts and ways to attract consumers. PT. Bagus Trans Wisata has used new media as a channel in promoting its travel products. One of the new media used, namely Facebook, the use of this new media is one proof of the success of a well-known company name throughout Indonesia. New media is a new form of social media used by the public, considering that conventional media is less effective in conveying mass messages. This paper aims to examine marketing strategies through social media at PT. Bagus Trans Wisata. This research uses descriptive research with a qualitative approach which aims to identify, describe and explain the actual situation related to the marketing strategy undertaken by the service company PT. Bagus Trans Wisata Tour & Travel Jakarta. Keywords: online, marketing, tourism, travel
E-Tourism as A Promotion Media for Cimande Tourism Village Dhanik Puspita Sari; Rima Pratiwi Batubara
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.71452

Abstract

Cimande Tourism Village promotion is done to provide information to potential visitors about the tourism potential in the region. Promotion using the website (e-tourism) is believed to convey information more clearly and widely. This research was conducted in Cimande Tourism Village, in Caringin District, Bogor Regency. Research uses qualitative descriptive methods. The research object is Cimande tourism village website’s with access desawisatacimande.com. The result discover that Cimande tourism village website has a fairly good level of visibility by using search engines namely Google, Yahoo and Bing. Promotional techniques are carried out by linking information related to tourism, namely information about the activities of Cimande Tourism Village itself. Online public relations not yet available. The websites email are available even though they are still minimal in use. The manager has not recorded the visitors so the ranking related to the visitor does not exist. Therefore, the author recommends that managers work together with other institutions to meet human resources needs in order to improving knowledge and skills related to the promotion, especially for websites. In addition, the manager can also ask the relevant institutions to cooperate in the promotion activities of Cimande Tourism Village.
Stakeholder’s Perceptions about Sustainable Tourism in The Main Attraction of Banda Aceh Halal Tourism (Baiturrahman Great Mosque) Muhammad Baiquni; Heriani Heriani
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.68442

Abstract

Mosque is place of worship as well as religious symbols that have religious and social aspects. The aspects can be used as places of worship, while social aspects are referred to as places of community activity, places of learning, cultural development, art of building, even in times of war for Acehnese fighters. But in the current era of globalization, mosques are no longer a place of worship, but also a tourist destination for both Muslims and non-Muslims. There are three the main halal tourism destinations Indonesia, they are West Sumatra, West Nusa Tenggara and Aceh Province . The addition of material directly is very important, especially in terms of control and physical appearance of the mosque. The Baiturrahman Mosque in Banda Aceh is one of them, since 2015 major improvements have been made enough to restore the face of the historic mosque. This study is a case study that tries to explore the in-depth perspective of several informants regarding sustainable tourism, focusing on mosques as halal tourism attractions. Data collection techniques used are observation, in-depth interviews, and documentation. This research is expected to be able to find out (a) the attraction of Baiturrahman Great Mosque (b) to explore the deep perspectives of stakeholders regarding sustainable tourism, in this case concerning the Baiturrahman Mosque as the main attraction of Halal tourism in Banda Aceh. The results of this could be as input and consideration for the development of halal tourism, especially the development of tourism in other mosques in Aceh Province and Indonesia. Keywords: Stakeholders, Attraction, Halal Tourism, Sustainable Tourism
Accommodation Business Competition in Bali: Competitive Strategy for Star Hotel in Sanur Agung Rendra Wijaya; I Komang Gde Bendesa; Agung Suryawan Wiranatha
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.71446

Abstract

Sanur area, with Kuta, are two of Bali’s pioneering tourism areas. Most of the star hotels in Bali are located in these two areas. This paper is intended to determine the conditions of competition in the accommodation business in Bali Province, especially competition between star hotels in Sanur Tourism Area, as well as to elaborate the competitive strategy to maintain business sustainability. Through primary data collection by interviewing 8 managers and 14 employees at 3-star hotels in the Sanur area in 2018, the Delphi method was used to find a viable competitive strategy to choose from. The results of the SWOT analysis showed that the hotel location near the beach, and the incompleteness of MICE facilities were the main strength and weakness respectively. On the other hand, Bali’s popularity as a world-class destination and unfair price competition were the main opportunity and threat facing the accommodation business in Sanur respectively. This research found the competitive strategy to use is to intensify the use of Information Technology in the form of digitizing accommodation businesses.

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