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RELASI DAN PERAN AKTOR DALAM PEMANFAATAN RPTRA KELURAHAN PEJAGALAN JAKARTA UTARA Wahjudi, Sugeng
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 4, No 01 (2018): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

The development and optimization of RPTRA function as public space in Kelurahan Pejagalan generates clicks of communication nodes that make the utilization or maintenance of RPTRA complex and complicated. This research tries to reveal how role and relation of the actors in RPTRA management. The method used is the analysis of communication network patterns by making the matrix of communication relations between actors observed from the results of questionnaires and interview questions, sociometric analysis done by descriptive approach. These communication network data were analyzed with UCINET VI. The result of the research with the sociogram analysis showed that the average of individuals in the group had good connectivity with each other. Opinion leaders are still dominated by the formal leaders of Lurah and Ibu Lurah as well as RPTRA coordinator appointed and responsible to the lurah.Keywords: clicks, actor relation, sociometry, opinion leader

KONTRA HEGEMONI MELALUI PERSPEKTIF VAN DIJK PADA FILM THE TRUE COST SEBAGAI REFLEKSI FAST FASHION INDUSTRIES Wahjudi, Sugeng
SEMIOTIKA: Jurnal Komunikasi Vol 13, No 2 (2019): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v13i2.1947

ABSTRACTMedia functions as a tool to convey justice as a form of struggle. One of which is pictured through the documentary film The True Cost directed by Andrew Morgan and played by a lot of intellectual people one of which is Lucy Siegle as a journalist and environment columnist. This research is conducted with the purpose of understanding the contra hegemony actions towards the fast fashion industry which is portrayed in the documentary film The True Cost. This research is also conducted with the purpose to understand critically on what ideology is being offered by the actor and director of The True Cost documentary film against hegemony of the fast fashion industry. The author uses the critical paradigm which is used to find out the truth which actually happens behind the injustice and imbalance that exists. The author also uses the qualitative approach, which is the research to think inductively by using the Teun A Van Dijk Critical Discourse Analysis through stages of text, social cognition and social context. The subject of this research is the discourse of contra hegemony towards fast fashion, while the object is the documentary film The True Cost.Keywords: Gramsci, Contra Hegemony, Fast Fashion, Capitalism, The True CostÂ ABSTRAKMedia menjadi alat untuk menyampaikan keadilan sebagai bentuk perjuangan. Salah satunya tergambarkan dalam film dokumenter The True Cost yang disutradari oleh Andrew Morgan dan diperankan oleh banyak kaum intelektual salah satunya Lucy Siegle sebagai jurnalis dan kolumnis lingkungan. Penelitian ini dilakukan bertujuan untuk mengetahui tindakan kontra hegemoni atas industri fast fashion yang ditampilkan dalam film dokumenter The True Cost. Penelitian ini juga bertujuan untuk mengetahui secara kritis akan ideologi apa yang ditawarkan oleh aktor dan sutradara film dokumenter The True Cost dalam melawan hegemoni industri fast fashion. Peneliti menggunakan paradigma kritis yang digunakan untuk mencaritahu kebenaran yang sebenarnya terjadi di balik ketidakadilan atau ketidakseimbangan yang ada. Peneliti juga menggunakan pendekatan kualitatif, yaitu penelitian untuk berfikir induktif dengan menggunakan Analisis Wacana Kritis Teun A Van Dijk melalui tahap teks, kognisi sosial dan konteks sosial. Subjek dari penelitian ini adalah wacana kontra hegemoni terhadap fast fashion, sedangkan objeknya adalah film dokumenter The True Cost.Kata Kunci: Gramsci, Kontra Hegemoni, Fast Fashion, Kapitalisme, The True Cost

Publicity of Sido Muncul Corporate Social Responsibility News Content During Covid-19 Pandemic Lukman, Steven Leo Naryi; Marta, Rustono Farady; Wahjudi, Sugeng
The Journal of Society and Media Vol 4, No 2 (2020): Pandemic in Society and Media
Publisher : Department of Social Science, Faculty of Social Science &Law, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v4n2.p406-424

The COVID-19 pandemic which took place in Indonesia in 2020 was an adverse event for various sectors in the country. This case attracted a high level of public attention. Various companies engaged in carrying out corporate social responsibility activities in helping areas affected by COVID-19, one of which was PT. Sido Muncul. CSR activities help companies to get a positive image and maintain customer loyalty through publicity on the online news portal. The purpose of this research is to describe the contents of the news on the online news portal about corporate social responsibility carried out by PT. Sido Muncul during the COVID-19 pandemic. The results of this paper, will describe in detail the types of news issued to report on CSR carried out by it. the researcher choose to analyze with content analysis method by Wimmer and Dominick, this method including; describe the contents of communication, to know about the characteristics of the message, and to supports the study of the effects of mass media. In gathering information and data, the study used qualitative approach with content analysis methods for 8 news items released by various online news portals during the COVID-19 pandemic, starting from March 2, 2020

Interaksi keluarga dan kelompok sebaya menstimulasi strategi pengambilan keputusan berkuliah sembari bekerja Timotius Saliman; Rustono Farady Marta; Sugeng Wahjudi
Manajemen Komunikasi Vol 5, No 2 (2021): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v5i2.28404

Pendidikan merupakan suatu hal yang perlu untuk dimiliki oleh manusia dalam kehidupannya untuk dapat mengembangkan dirinya dari ketertinggalan dan berkeinginan untuk maju. Semakin bertambahnya usia maka akan semakin banyak pula manusia itu belajar untuk memenuhi kebutuhannya melaui proses belajar. Terutama di Indonesia yang memiliki jenjang pendidikan dari SD, SMP, SMA, sampai tingkat Universitas untuk memenuhi kebutuhan belajar masyarakatnya. Sayangnya banyak masyarakat yang tidak menempuh seluruh jenjang pendidikan bahkan sampai tingkat Universitas. Dibutuhkan motivasi serta komunikasi yang baik antara orangtua dan anak agar timbul kesadaran pentingnya melanjutkan pendidikan sampai jenjang Universitas. Di samping itu anak gemar menghabiskan waktunya untuk berinteraksi dengan teman sebayanya. Penelitian ini bertujuan untuk mengetahui dampak komunikasi interpersonal orangtua dan anak dapat mempengaruhi strategi pengambilan keputusan berkuliah sambil bekerja secara dominan, atau justru interaksi kelompok sebaya. Penelitian ini dilakukan menggunakan pendekatan kuantitatif dengan metode survei untuk mengetahui pengaruh interaksi keluarga khususnya komunikasi interpersonal orangtua dan anak juga komunikasi kelompok sebaya, terhadap strategi pengambilan keputusan berkuliah sembari bekerja. Responden penelitian ini adalah 89 mahasiswa Universitas Bunda Mulia. Hasil dari penelitian dengan variabel komunikasi interpersonal orang tua dan anak memiliki pengaruh yang lebih besar dan signifikan sebesar 62,1% dibandingkan dengan variabel interaksi kelompok sebaya dalam mempengaruhi variabel keputusan berkuliah sembari bekerja.

Konstruksi Citra Destinasi Wisata Gedung Juang45 Bekasi Dalam Berita Media Daring Tribunnews Ralvin Januar Wijaya; Bernard Danu Kristianto; Rustono Farady Marta; Sugeng Wahyudi
PERSPEKTIF Vol 10, No 2 (2021): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v10i2.4863

Online media in the era of digitalization has become an alternative choice for people in seeking information to replace conventional mass media. This study aims to see the relationship of online media in the development of tourist destinations in Gedung Juang45 in Bekasi Regency. This research uses a qualitative descriptive method, with the Pan and Kosicki framing analysis technique. The online media studied was Tribunnews to see news narratives in the 2019 to 2020 period using discourse analysis. News was analyzed by selecting topics related to the development of the Gedung Juang45 in Bekasi Regency on the Tribunnews Online Media Content. There were two news stories in March and August 2019, which mostly criticized the Bekasi Regency Government (Pemkab. Bekasi). On the other hand, when entering February to December 2020, researchers managed to find 13 supporting news for Pemkab. Bekasi regarding the construction of the Gedung Juang45. The results showed that of the 13 news, there is the same narrative to form the image construction of the Pemkab. Bekasi in increasing tourism, especially the Gedung Juang45 Tourism Destination.

Online Marketing Strategy Analysis of PT. Bagus Trans Wisata Kevin Benedict Lesmana; Rustono Farady Marta; Sugeng Wahjudi
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.70278

The tourism industry is one of the largest industries in the world, including Indonesia. So it is said that this industry has a considerable influence, so that it can be ascertained that this is an opportunity for a business. The large number of existing social media makes marketers have to see an appropriate and broad target. Based on this, marketers must be fully prepared with the selection of media, certain efforts and ways to attract consumers. PT. Bagus Trans Wisata has used new media as a channel in promoting its travel products. One of the new media used, namely Facebook, the use of this new media is one proof of the success of a well-known company name throughout Indonesia. New media is a new form of social media used by the public, considering that conventional media is less effective in conveying mass messages. This paper aims to examine marketing strategies through social media at PT. Bagus Trans Wisata. This research uses descriptive research with a qualitative approach which aims to identify, describe and explain the actual situation related to the marketing strategy undertaken by the service company PT. Bagus Trans Wisata Tour & Travel Jakarta. Keywords: online, marketing, tourism, travel

Publicity of Sido Muncul Corporate Social Responsibility News Content During Covid-19 Pandemic Steven Leo Naryi Lukman; Rustono Farady Marta; Sugeng Wahjudi
The Journal of Society and Media Vol. 4 No. 2 (2020): Pandemic in Society and Media
Publisher : Department of Social Science, Faculty of Social Science &Law, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v4n2.p406-424

The COVID-19 pandemic which took place in Indonesia in 2020 was an adverse event for various sectors in the country. This case attracted a high level of public attention. Various companies engaged in carrying out corporate social responsibility activities in helping areas affected by COVID-19, one of which was PT. Sido Muncul. CSR activities help companies to get a positive image and maintain customer loyalty through publicity on the online news portal. The purpose of this research is to describe the contents of the news on the online news portal about corporate social responsibility carried out by PT. Sido Muncul during the COVID-19 pandemic. The results of this paper, will describe in detail the types of news issued to report on CSR carried out by it. the researcher choose to analyze with content analysis method by Wimmer and Dominick, this method including; describe the contents of communication, to know about the characteristics of the message, and to supports the study of the effects of mass media. In gathering information and data, the study used qualitative approach with content analysis methods for 8 news items released by various online news portals during the COVID-19 pandemic, starting from March 2, 2020

KONTRA HEGEMONI MELALUI PERSPEKTIF VAN DIJK PADA FILM THE TRUE COST SEBAGAI REFLEKSI FAST FASHION INDUSTRIES Ruth Florescia Simanjuntak; Sugeng Wahjudi
SEMIOTIKA: Jurnal Komunikasi Vol 13, No 2 (2019): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v13i2.1949

ABSTRACTMedia functions as a tool to convey justice as a form of struggle. One of which is pictured through the documentary film The True Cost directed by Andrew Morgan and played by a lot of intellectual people one of which is Lucy Siegle as a journalist and environment columnist. This research is conducted with the purpose of understanding the contra hegemony actions towards the fast fashion industry which is portrayed in the documentary film The True Cost. This research is also conducted with the purpose to understand critically on what ideology is being offered by the actor and director of The True Cost documentary film against hegemony of the fast fashion industry. The author uses the critical paradigm which is used to find out the truth which actually happens behind the injustice and imbalance that exists. The author also uses the qualitative approach, which is the research to think inductively by using the Teun A Van Dijk Critical Discourse Analysis through stages of text, social cognition and social context. The subject of this research is the discourse of contra hegemony towards fast fashion, while the object is the documentary film The True Cost.Keywords: Gramsci, Contra Hegemony, Fast Fashion, Capitalism, The True Cost ABSTRAKMedia menjadi alat untuk menyampaikan keadilan sebagai bentuk perjuangan. Salah satunya tergambarkan dalam film dokumenter The True Cost yang disutradari oleh Andrew Morgan dan diperankan oleh banyak kaum intelektual salah satunya Lucy Siegle sebagai jurnalis dan kolumnis lingkungan. Penelitian ini dilakukan bertujuan untuk mengetahui tindakan kontra hegemoni atas industri fast fashion yang ditampilkan dalam film dokumenter The True Cost. Penelitian ini juga bertujuan untuk mengetahui secara kritis akan ideologi apa yang ditawarkan oleh aktor dan sutradara film dokumenter The True Cost dalam melawan hegemoni industri fast fashion. Peneliti menggunakan paradigma kritis yang digunakan untuk mencaritahu kebenaran yang sebenarnya terjadi di balik ketidakadilan atau ketidakseimbangan yang ada. Peneliti juga menggunakan pendekatan kualitatif, yaitu penelitian untuk berfikir induktif dengan menggunakan Analisis Wacana Kritis Teun A Van Dijk melalui tahap teks, kognisi sosial dan konteks sosial. Subjek dari penelitian ini adalah wacana kontra hegemoni terhadap fast fashion, sedangkan objeknya adalah film dokumenter The True Cost.Kata Kunci: Gramsci, Kontra Hegemoni, Fast Fashion, Kapitalisme, The True Cost

REPRESENTASI HARMONISASI ANTAR BUDAYA DALAM IKLAN (Analisis Semiotika Pada iklan Matahari Department Store Versi Imlek 2018) Sherly Juniarti; Sugeng Wahjudi
SEMIOTIKA: Jurnal Komunikasi Vol 12, No 2 (2018): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v12i2.1718

ABSTRACTAdvertisements are the most persuasive sales messages that are directed to the most potential prospective buyers of certain goods or services at the cheapest cost. There are no ads without persuasion and meaning. This research tries to find the meaning behind the advertisement of the Matahari Department Store, “the Imlek” version which aired in 2018. This study uses Charles Sanders Pierce's semiotic method and communication adoption theory. The results of this study indicate that the Imlek Matahari Departement Store advertisement presents inter-cultural harmonization that appears or is interpreted through scenes that illustrate the three values of harmonization namely harmonization of the environment, harmonization of cultures, harmonization of others.Keywords: Semiotics, Advertising, Harmonization, and RepresentationABSTRAKIklan merupakan pesan-pesan penjualan yang paling persuasif yang diarahkan kepada calon pembeli yang paling potensial atas produk barang atau jasa tertentu dengan biaya yang semurah-murahnya. Tidak ada iklan tanpa persuasi dan makna. Penelitian ini mencoba mencari makna dibalik iklan Matahari Departemen Store versi Imlek yang ditayangkan pada tahun 2018. Penelitian ini menggunakan metode semiotika Charles Sanders Pierce dan teori adopsi komunikasi. Hasil dari penelitian ini menunjukkan bahwa iklan Matahari Departement Store versi Imlek ini mempresentasikan harmonisasi antar budaya yang tampak atau diinterpretasikan melalui adegan-adegan yang menggambarkan tiga nilai dari harmonisasi yaitu harmonisasi terhadap lingkungan, harmonisasi terhadap budaya, harmonisasi terhadap orang lain. Kata Kunci: Semiotika, Iklan, Harmonisasi, dan Representasi

ANALISIS ISI PADA PROGRAM DESTA AND GINA IN THE MORNING PADA RADIO PRAMBORS JAKARTA Laurencia Laurencia; Sugeng Wahjudi
SEMIOTIKA: Jurnal Komunikasi Vol 13, No 1 (2019): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v13i1.1789

ABSTRACTThis thesis is entitled "Analysis of the Contents of the Desta and Gina in the Morning Program on Prambors Jakarta radio" in accordance with the main problem formulation raised "How is the analysis of the contents of the Desta and Gina in The Morning program on Radio Prambors based on radio infotainment categories? And what is the editorial policy in the Desta and Gina in The Morning program based on the packaging of the contents inside? ". The purpose of this study is to determine the content of the analysis contained in the air magazine program Desta and Gina in The Morning on Prambors radio and to find out the editorial policy of the program applied to the Desta and Gina in The Morning program based on the contents of the information. The method used in this research is to use a quantitative data analysis method with a descriptive approach. By using descriptive technical analysis of the content that is calculated internally on the frequency and percentage based on existing categories. Based on his assessment, the results of the study were divided into three categories, based on Info-entertainment, Infotainment, and Information and entertainment. All three have different indicators. The conclusion of this research is that by looking at the editorial method in packaging, this program is neatly packaged and very attractive, so that it is interested by ad owners, interested listeners in participating through interactive events, having reliable sources of information with talkshows held.Keywords: Content Analysis, Editorial Policy, Radio Prambors ABSTRAKSkripsi ini berjudul “Analisis Isi Program Desta and Gina in the Morning pada radio Prambors Jakarta” sesuai dengan pokok rumusan masalah yang diangkat “Bagaimana analisis isi program Desta and Gina in The Morning di Radio Prambors berdasarkan kategori infotainment radio? Dan Bagaimana kebijakan redaksi dalam program Desta and Gina in The Morning berdasarkan pada pengemasan isi yang ada didalamnya?”. Tujuan dari penelitian ini adalah Untuk mengetahui konten analisis yang terkandung dalam program majalah udara Desta and Gina in The Morning di radio Prambors dan Untuk mengetahui kebijakan redaksi program yang diterapkan pada program Desta and Gina in The Morning berdasarkan isi informasinya. Metode yang digunakan dalam penelitian ini adalah menggunakan metode analisis data kuantitatif pendekatan deskriptif. Dengan menggunakan teknis analisis isi dekriptif yang perhitungannya secara interfal pada frekuensi dan presentase berdasarkan kategori yang ada. Berdasarkan penilaiannya, hasil penelitian dibagi kedalam tiga kategori, berdasarkan Info-entertainment, Infotainment, dan Information and entertainment. Ketiganya memiliki indikator yang berbeda. Kesimpulan dari penelitian ini adalah Melihat cara redaksi dalam pengemasan, program ini dikemas rapi dan sangat menarik, sehingga diminati oleh pemilik iklan, diminati pendengar dalam berpartisipasi melalui interaktif yang dibuka, memiliki sumber informasi terpercaya dengan perbincangan (talkshow) yang diadakan.Kata kunci: Konten Analisis, Kebijakan Redaksi, Radio Prambors

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