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Ekonomi Bisnis
Published by Universitas Negeri Malang
ISSN : 08537283     EISSN : 25280503     DOI : 10.17977
Core Subject : Economy,
Economics, Econometrics & Finance
EKONOMI BISNIS (Economics, Management, and Business Journal) is a scientific dan peer-reviewed journal published twice a year (May and October) by Department of Management, Faculty of Economics, Universitas Negeri Malang, Indonesia. Ekonomi Bisnis tries to serve as a communication media, dissemination and exchange of information and also as an outlet of publication from scholarly (empirical and theoretical) in Business, Management, and Economics field.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 129 Documents
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PERAMALAN PERUBAHAN PROFITABILITAS PERUSAHAAN MENGGUNAKAN PERUBAHAN ASSET TURNOVER DAN PROFIT MARGIN Maharanie, Dhea Sinta; Suryani, Ani Wilujeng
Ekonomi Bisnis Vol 28, No 2 (2023): EKONOMI BISNIS JULY 2023
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v28i2p22-33

Abstract

Financial analysis is an important component of a business because it enables forecasting of future performances. Return on net operating assets (RNOA) is commonly used measurement to forecast changes in company profitability. As such, the purpose of this study is to forecast profitability through the use of RNOA. The study was carried out on companies listed on the IDX30 from 2012 to 2018. Weighted least squared regression panel data is used to examine the effect of RNOA on company profitability forecast. The results show that ΔRNOA disaggregation has a positive effect on company profitability, whereas in RNOA, only profit margin (PM) that has a positive effect on profitability. These findings suggest the importance of improving the company's revenue management, which is useful in providing information about the company's future profitability.
The Effect of Gamification on Customer Satisfaction through Customer Engagement on the Marketplace Puspasari, Shafa' Annisa; Wilujeng, Ita Prihatining; Ali, Asiah
Ekonomi Bisnis Vol 29, No 1 (2024): EKONOMI BISNIS March 2024
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v29i1p%p

Abstract

The rapid growth of the internet has led to the rise of the marketplace industry in Indonesia. Quite a few of these companies are competing to engage with their users and satisfy their customer, one of which is through gamification. This research aims to determine the effect of gamification on customer satisfaction through customer engagement on marketplace users, both directly and indirectly. The method used is a quantitative approach with a descriptive and explanatory research types. The data collection technique uses a questionnaire whose validity and reliability have been tested. The research sample was 200 respondents. The analysis technique used descriptive statistical analysis and Partial Least Square (PLS). Through this research, it is proven that gamification directly has a positive and significant effect on customer satisfaction and customer engagement. Customer engagement also has a direct, positive and significant effect on customer satisfaction. Gamification indirectly has a positive and significant effect on customer satisfaction through customer engagement. Thus, it can be concluded that gamification influences customer satisfaction both directly and indirectly through customer engagement in the marketplace.
Pengaruh Financial Knowledge, Financial Attitude, Dan Financial Experience Terhadap Financial Management Behavior Dengan Gender Sebagai Variabel Moderasi (Studi Pada Mahasiswa Perguruan Tinggi Negeri Kota Malang) Mukhbitah, Faiq Nafisatul; Murdiono, Achmad
Ekonomi Bisnis Vol 28, No 1 (2023): EKONOMI BISNIS March 2023
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v28i1p32-51

Abstract

Dengan gender sebagai variabel moderasi, penelitian ini bertujuan untuk mengungkap variabel-variabel yang berpotensi mempengaruhi perilaku pengelolaan keuangan di kalangan mahasiswa PTN di Kota Malang, antara lain financial knowledge, financial attitude, dan financial experience. Penulis mengumpulkan data dengan membagikan kuesioner menggunakan google form terhadap 449 mahasiswa perguruan tinggi negeri di Kota Malang. Data dianalisis dengan menggunakan teknik analisis Structural Equation Modeling (SEM) pada software Smartpls 4.0. Hasil penelitian menunjukkan bahwa financial knowledge dan financial experience berpengaruh terhadap financial management behaviour. Sementara financial attitude, serta peran gender sebagai variabel moderasi tidak berpengaruh terhadap financial management behaviour pada mahasiswa PTN di Kota Malang. Hasil penelitian ini diharapkan menjadi informasi kepada mahasiswa PTN di Kota Malang guna meningkatkan perilaku pengelolaan keuangan.
The Influence of Viral Marketing, Flash Sales, and FOMO on Impulsive Buying of Skintific Products Wahyuni, Sri; Vania, Amelindha
Ekonomi Bisnis Vol 28, No 2 (2023): EKONOMI BISNIS JULY 2023
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v28i2p1-7

Abstract

Skintific is a beauty product from Canada that has introduced its products since 2021. This beauty brand offers effective solutions to strengthen the skin barrier and overcome various skin problems through its superior products. This research aims to determine the influence of Viral Marketing, Flash Sales, and FOMO on impulse purchases of Scientific products. The population of this study is GenZ on the island of Java. The sampling technique used is purposive sampling, which is a technique that gives researchers the freedom to select samples based on certain criteria. The sample collected amounted to 92 respondents. The method used is quantitative research with descriptive statistical analysis methods and processed using PLS-SEM 4. The results of this research show that viral marketing has an insignificant positive influence on impulse purchases, Flash Sale has an insignificant positive influence on impulse purchases, and FOMO has a significant positive influence on impulse purchasing of Scientific products.
Pengaruh Online Review Dan Corporate Image Terhadap Purchase Intention Melalui Brand Image Pada Calon Konsumen Produk Skincare Lokal Azlita, Reza Nur; Wilujeng, Ita Prihatining
Ekonomi Bisnis Ekonomi Bisnis, Volume 27, No.1, March 2022
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v27i1p58-71

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana potensi purchase intention pelanggan skincare lokal dipengaruhi oleh online review dan corporate image melalui brand image. Teknik penelitian yang digunakan adalah teknik pendekatan kuantitatif dengan menggunakan SEM-PLS dan analisis deskriptif statistik. Pengumpulan data dilakukan melalui kuesioner terstruktur yang dikembangkan sesuai dengan literatur. Data dikumpulkan dari 410 responden, menggunakan media online dari follower’s skincare lokal. SEM digunakan untuk mengetahui online review dan corporate image berpengaruh terhadap brand image yang mengarah ke minat beli konsumen. Analisis deskripsi statistik membantu dalam mendeskripsikan dan memberikan uraian variabel yang diteliti. Hasilnya menunjukkan online review dan corporate image memiliki peran penting dalam mempengaruhi brand image serta purchase intention secara langsung. Brand image juga memiliki pengaruh terhadap purchase intention secara langsung. Sedangkan online review dan corporate image dapat berpengaruh terhadap purchase intention secara tidak langsung melalui brand image pada calon konsumen skincare lokal. Temuan ini akan membantu perusahaan untuk meningkatkan purchase intention konsumen melalui brand image yang di bangkitkan melalui online review dan corporate image.
Representasi Kognitif Praktik Manajemen Keuangan UMKM (Studi Fenomenologi pada Pengusaha Kecil di Kampung Wisata Kecamatan Junrejo Kota Batu) Pratama, Yuda Putra; siswanto, Ely
Ekonomi Bisnis Vol 28, No 2 (2023): EKONOMI BISNIS JULY 2023
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v28i2p34-47

Abstract

UMKM merupakan entitas bisnis terbesar dan berperan penting dalam mendukung kinerja perekonomian Indonesia. Pengelolaan keuangan menjadi penting dalam rangka menghindarkan usaha kecil dari kebangkrutan. Penelitian ini bertujuan mengeksplorasi pengalaman batin pengusaha kecil yang berada di Kampung Wisata UMKM Kota Batu tentang praktik manajemen keuangan perusahaan mereka. Pendekatan yang digunakan dalam penelitian ini adalah kualitatif dengan jenis fenomenologi. Pengumpulan data sebagian besar dilakukan melalui wawancara mendalam terhadap para informan dan observasi lapangan untuk mendalami konteks penelitian. Triangulasi waktu dilakukan dalam rangka menjamin keabsahan data penelitian. Wawancara mendalam dilakukan kepada lima orang informan yang merupakan pemilik dan pengelola usaha kecil pada situs penelitian. Hasil penelitian menggambarkan bahwa pengusaha kecil telah melakukan prinsip-prinsip manajemen keuangan meskipun bentuk pengelolaan tersebut masih sangat sederhana. Pemisahan keuangan pribadi dan bisnis disadari sebagai sesuatu yang penting meskipun tidak diterapkan secara formal. Strategi tersebut dilakukan justru dalam rangka efisiensi sumber daya yang dimiliki agar bisnis mereka bisa bertahan dan sustain.
SOCIAL CAPITAL AND ITS IMPACT ON FOOD SECURITY IN INDONESIA Octananda, Adi Sofiyan; Wisana, I Dewa Gede Karma
Ekonomi Bisnis Vol 29, No 1 (2024): EKONOMI BISNIS March 2024
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v29i1p01-10

Abstract

This study examines the impact of social capital on food security in Indonesia using Indonesian Family Life Survey (IFLS5) data. In previous studies, the impact of social capital on food security did not consider the endogeneity of social capital. This study uses two-stage least squares (2SLS) and conditional mixed process (CMP) estimation methods using trust in villages as instruments to estimate social capital and examine its impact on food security as measured by food consumption scores and food consumption groups. The results show that social capital positively affects food security, as measured by food consumption scores and food consumption groups.
The Influence of E-Service Quality and E-trust on Repurchase Intention through E-Satisfaction at Shopee (A Case Study of International Students in Malang) Patrick, Rafanomezanjanahary Augustin; Seriño, Moises Neil V
Ekonomi Bisnis Vol 29, No 1 (2024): EKONOMI BISNIS March 2024
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v29i1p40-53

Abstract

This study examines the correlations service quality, satisfaction, repurchase intention among online shoppers particularly international students in Malang. It also seeks to explore the indirect convincing of e-service quality on repurchase intention through e-satisfaction and the indirect effects of e-trust on repurchase intention through e-satisfaction. The study used a purposive sample approach, a non-probability sampling strategy. The respondents of the study include a total of 112 international students in Malang who are active online shoppers The research data was collected through online surveys via social media. The research data was analysed using structural equation modelling (SEM) and partial least squares (PLS) 3.0. Data analysis involves several key phases: validity, reliability, and hypothesis testing. The study's findings support the idea that e-satisfaction is positively correlated with e-service quality. E-trust positively influences e-satisfaction, which directly influences repurchase intent. The quality of e-services positively influences repurchase intent, and e-trust favourably influences repurchase intention.
Analysis of the Effect of Perceived Benefit, Electronic Word of Mouth and Perceived Web Quality on Online Purchase Intention with Trust as an Intervening Variable in Surakarta Wulandari, Reyza; Susila, Ihwan
Ekonomi Bisnis Vol 29, No 2 (2024): EKONOMI BISNIS JULY 2024
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v29i2p110-120

Abstract

Rapid advancements in information technology and the internet have revolutionized global business, making the exchange of goods and services online, driving dynamic business models such as Business-to-Consumer (B2C), which allows companies to offer their products online through smartphones that can be accessed anytime and anywhere. The surge in online shopping offerings forces entrepreneurs to rigorously assess the functionality and user benefits of their online platforms. This study aims to analyze the effect of perceived benefits, electronic word of mouth, and perceived web quality on online purchase intentions at Shopee, with trust as an intervening variable in Surakarta. The data collected were 129 respondents aged 18-35 years using a purposive sampling technique. The data was then analyzed using Smart PLS 3.0. The results showed that perceived web quality has a positive and significant effect on perceived benefits, perceived web quality has a positive and significant effect on eWOM, perceived web quality has a positive and significant effect on trust, perceived web quality positively and significantly influences online purchase intentions, trust positively and significantly impacts perceived web quality, with eWOM acting as a mediating factor, perceived benefit has a positive and significant effect on online purchase intentions, and perceived web quality has a positive and significant effect on online purchase intentions, with trust acting as a mediating variable.
Analysis of Attitudes and Purchases of Female Consumers towards Green Marketing Related to the Cosmetics Industry in Indonesia Pratiwi, Mita Adi; Susila, Ihwan
Ekonomi Bisnis Vol 29, No 3 (2024): EKONOMI BISNIS NOVEMBER 2024
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v29i3p121-133

Abstract

The competition between companies extends beyond vying for consumers to include the development of innovations that are beneficial to the environment. Consumers are becoming increasingly discerning in their product choices. This study investigates the impact of female consumers' attitudes on their purchasing behavior towards environmentally friendly cosmetics in Indonesia. Green knowledge, green advertising, and green brand image are critical factors that can enhance company performance. Therefore, this study is essential for identifying the impact of green knowledge, green advertising, and green brand image on purchase intentions through customer attitudes. A quantitative approach with explanatory research was utilized in this study. The purposive sampling technique was employed, involving 126 respondents with prior experience in purchasing environmentally friendly cosmetic products and a preference for such products. Data were analyzed using the Partial Least Squares (PLS) method with SmartPLS 3.0. The findings indicate that green knowledge, green advertising, green brand image, and customer attitudes significantly influence purchase intentions for environmentally friendly cosmetics.

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