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Ekonomi Bisnis
Published by Universitas Negeri Malang
ISSN : 08537283     EISSN : 25280503     DOI : 10.17977
Core Subject : Economy,
Economics, Econometrics & Finance
EKONOMI BISNIS (Economics, Management, and Business Journal) is a scientific dan peer-reviewed journal published twice a year (May and October) by Department of Management, Faculty of Economics, Universitas Negeri Malang, Indonesia. Ekonomi Bisnis tries to serve as a communication media, dissemination and exchange of information and also as an outlet of publication from scholarly (empirical and theoretical) in Business, Management, and Economics field.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 129 Documents
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Do Biophilic Atmosphere, Convenience and Accessibility Encourage Intention to Visit with Mediation of Visitor’s Affective States? (Case Study: The Breeze BSD City Mall) Andria, Sukma; Salim, Lina
Ekonomi Bisnis Vol 29, No 2 (2024): EKONOMI BISNIS JULY 2024
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v29i1p24-41

Abstract

This study aims to determine the effect of biophilic atmosphere and convenience and accessibility on intention to visit with affective states as the mediation of the Breeze BSD City. The Breeze BSD City is one of the malls that applies the concept of a biophilic atmosphere and provides convenience and accessibility. The research object is The Breeze mall located in Tangerang, Indonesia. Empirical data was collected using non-probability method of purposive sampling technique with a total of 210 respondents. Empirical data was processed used the Structural Equation Model (SEM) technique and the Smart Partial Least Square (PLS) 3 analysis instrument. This study proposed seven (7) hypotheses and six (6) hypotheses were accepted. The results of the analysis showed that convenience and accessibility have a direct and indirect effect on the intention to visit by affective states as a mediator. Convenience and accessibility also have a direct and significant effect on affective states. Biophilic atmosphere has no direct effect on intention to visit but has an indirect effect on intention to visit by affective states as a mediator. Meanwhile, the biophilic atmosphere also has a significant direct effect on affective states and affective states have a direct influence on the intention to visit.
Reconstructing the Performance Management System of a Legal Entity University (PTN-BH) using the SMART Model: a Strategic Approach to Achieving World-Class University Murdiono, Achmad; Pujianto, Utomo; Raharjo, Swasono; Martha, Jefry Aulia; Murad, Safwan Marwin Abdul
Ekonomi Bisnis Vol 29, No 3 (2024): EKONOMI BISNIS NOVEMBER 2024
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v29i3p134-140

Abstract

The change in status of a Higher Education Institution (PT) to a PTN BH is road going to independence in exploit Resources owned in a way creative and innovative in build Human Resources in Indonesia. In addition, PTNBH is also required own good reputation in ranking national or international. In order to reach objective mentioned, required management institutional apply system management guaranteed performance development sustainable. In addition, the system management developed performance No Again absorption oriented budget, but also optimization budget (efficiency and efficiency). Reconstruction system management performance in study This use SMART approach (Specific, Measurable, Achievable, Relevant, and Time- bound). The approach used in this research This is Research and Development (RnD). Stages study This is (1) stage Study introduction (data collection); (2) stage preparation of grand design; (3) trial stage expert and scale limited; (4) trial and refinement stage scale big. Data is already obtained from results trials will done analysis descriptive For get material as analysis research. Based on model test results obtained results that based on three aspect that is appearance, materials and benefits assessed very well by the work unit leader and capable make it easier time planning in compile plan activities and budget year walk.
The Effect of Brand Love and Gamification on Repurchase Intention through Customer Engagement as an Intervening Variable in E-Commerce Companies in Indonesia Lestari, Nining Wahyu; Fitri, Raisa; Prabowo, Suryo Hadi Wira
Ekonomi Bisnis Vol 29, No 1 (2024): EKONOMI BISNIS March 2024
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v29i1p56-67

Abstract

The growth of e-commerce has caused e-commerce-based companies to emerge, and business competition in the e-commerce industry is getting stronger. This makes companies compete to increase repurchase intention with positive brand love and the implementation of gamification in companies to encourage engagement. Thus, this study aims to test the effect of brand love and gamification on repurchase intention through customer engagement as an intervening variable on Shopee application users. The data collection technique used a questionnaire that had previously been tested for validity and reliability. This study involved 236 respondents, who were then analyzed using descriptive statistical analysis and PLS-SEM. The research findings show that brand love and gamification have a direct, positive, and significant effect on customer engagement and repurchase intention. In addition, brand love and gamification have an indirect effect on repurchase intention through customer engagement. This article also provides suggestions to the Shopee company based on the research findings.
Peran Perceived Organizational Support terhadap Job Performance Pegawai yang dimediasi oleh Psychological Capital dan Career Engagement di Instansi Pemerintah Sari, Ajeng Indria
Ekonomi Bisnis Vol 29, No 2 (2024): EKONOMI BISNIS JULY 2024
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v29i2p99-109

Abstract

Penelitian ini bertujuan untuk menganalisis dampak Perceived Organizational Support (POS) terhadap Psychological Capital (PsyCap), Career Engagement (CE) dan Job Performance PNS di salah satu institusi pemerintah. Penelitian ini juga menguji pengaruh tidak langsung POS terhadap kinerja melalui peran mediasi keterlibatan karir dan PsyCap. Subjek penelitian adalah PNS yang telah bekerja minimal 2 (dua) tahun di Instansi Pemerintah Teknis. Data dikumpulkan dengan menggunakan Kuesioner IWP, Kuesioner Modal Psikologis (PCQ), Skala Keterlibatan Karir (CES), dan Skala Perceived Organizational Support (POS) dan dianalisis menggunakan Persamaan Struktural Teknik pemodelan (SEM). Penelitian ini mengajukan hipotesis bahwa PsyCap dan CE menyediakan sumber daya pribadi yang signifikan untuk membantu meningkatkan modalitas individu dalam mengelola dukungan organisasi untuk mencapai kinerja organisasi. Ketika PNS memiliki modalitas psikologis yang kuat dan aktif terlibat untuk memajukan karir, pada akhirnya mereka juga meningkatkan kinerja mereka. PsyCap adalah modalitas karyawan dengan sumber daya psikologis yang bermanfaat keterlibatan karir dan kinerja mereka. CE, di sisi lain, membantu memfasilitasi efek PsyCap pada kinerja. Penelitian ini adalah salah satu dari sedikit penelitian yang fokus pada penelitian terkait dampak persepsi dukungan organisasi terhadap kinerja, PsyCap, dan keterlibatan karir di organisasi publik.Kata Kunci : Perceived Organizational Support, Performance, Psychological Capital, Career Engagement, Pegawai Negeri Sipil
Pengaruh Employer Branding dengan Personal Organization Fit yang Mempengaruhi Intensi Melamar Pekerjaan pada E-commerce di Indonesia Putri Ramadhanty, Eghidia Adhistie; Putri, Febriana; Putri, Fira Erivia; Anggrida, Janika Filla
Ekonomi Bisnis Ekonomi Bisnis, Volume 27, No.2, July 2022
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v27i2p99-108

Abstract

Penelitian ini dilakukan oleh penulis dengan tujuan untuk mengetahui apakah employer branding dengan personal organization fit berpengaruh terhadap intensi melamar pekerjaan di perusahaan shopee. Penelitian ini dilakukan dengan mengambil sampel para mahasiswa yang tidak terikat dengan perusahaan manapun dengan jumlah 320 orang. Metode yang dilakukan dalam penelitian ini adalah dengan menggunakan metode kuantitatif dengan pendekatan deskriptif sehingga hasil dari penelitian adalah data kuantitatif yang berbentuk angka dan scoring. Setelah melakukan serangkaian uji terhadap data diperoleh hasil penelitian yang menunjukkan bahwa employer branding dan juga personal organizational fit memiliki pengaruh yang cukup besar terhadap intensi melamar pekerjaan para e-commerce. Person organizational fit yang mana sebagai variabel mediasi berhasil dalam memediasi hubungan antara employer branding dan intensi melamar pekerjaan. Selain itu diperoleh hasil bahwa mahasiswa memiliki intensi yang cukup besar untuk melamar pekerjaan para e-commerce karena menunjukkan pernyataan yang positif terkait pernyataan pada kuesioner seputar intention to apply.
STARA Awareness Terhadap Turnover Intention Melalui Job Insecurity Dan Organizational Commitment Dengan Moderator Expectation Retraining Anugrahaeni, Yulia Putri; Kurniawan, Dediek Tri; Prameka, Adelia Shabrina
Ekonomi Bisnis Ekonomi Bisnis, Volume 27, No.2, July 2022
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v27i2p109-122

Abstract

Research on Smart Technology, Artificial Intelligence, Robotics and Algorithms (STARA) is an interesting topic recently. This study aims to examine the effect of STARA awareness on turnover intention, job insecurity, and organizational commitment. This study used 171 respondents who were obtained through distributing online questionnaires to BRI Regional Office Pekanbaru employees. The data analysis used is SEM-PLS using SmartPLS 3.0 software. This study found that STARA awareness has a significant effect on turnover intention, job insecurity and organizational commitment. This study also shows that job insecurity influences workers' intention to move when they have high job insecurity. However, this study does not proved that organizational commitment had a significant effect on turnover intention. In addition, the results of the study show that job insecurity can affect the effect of STARA awareness on turnover intention, while organizational commitment cannot affect the effect of STARA awareness on turnover intention. Even though, expectation of retraining cannot moderate the effect of STARA awareness on job insecurity.
The Influence of Swift Guanxi on Purchase Intention of Gen Z and Millennials on Shopee Live Streaming Users in Indonesia Salsabila, Pavita Fitri; Trisnawati, Juliani Dyah; Megawati, Veny
Ekonomi Bisnis Vol 29, No 3 (2024): EKONOMI BISNIS NOVEMBER 2024
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v29i3p141-155

Abstract

This study aims to explore the influence of swift guanxi on purchase intention among Shopee live streaming users in Indonesia. Swift guanxi refers to interpersonal relationships that are formed quickly between buyers and sellers on e-commerce platforms. This study uses a quantitative approach with a survey method, involving 316 respondents from Gen Z and Millennials who actively use Shopee live streaming. The analysis model used includes validity and reliability tests with SPSS, as well as testing the influence between variables using PLS-SEM. The results of the analysis show that telepresence, flow, perceived informativeness, perceived responsiveness, and perceived likeability have a significant effect on swift guanxi, while guidance shopping and metavoicing do not have a significant effect. Swift guanxi is proven to have a significant effect on purchase intention and gift-giving intention. This study is expected to provide insight for business actors to understand the importance of swift guanxi in increasing consumer purchase intention on e-commerce platforms.
Pengaruh Perceived Ease of Use, Perceived Usefulness, dan Social Media Marketing Terhadap Repurchase Intention Melalui Customer Satisfaction pada Tokopedia Az-zahra, Farah Fathimah
Ekonomi Bisnis Ekonomi Bisnis, Volume 27, No.3, November 2022
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v27i3p123-136

Abstract

Saat ini perkembangan e-commerce di Indonesia mengalami pertumbuhan tercepat kedua setelah Vietnam dan diproyeksikan terus tumbuh. Oleh karena itu penting bagi e-commerce menerapkan berbagai strategi guna menarik pelanggan melakukan pembelian berulang dan mempertahan eksistensi. Penelitian ini memiliki tujuan untuk menjelaskan bagaimana pengaruh perceived ease of use, perceived usefulness, dan social media marketing terhadap repurchase intention melalui customer satisfaction Tokopedia Indonesia. Jenis data yang diaplikasikan pada studi ini adalah kuantitatif menggunakan metode SEM-PLS dengan sampel generasi Z pengguna Tokopedia wilayah Kota Malang. Hasil penelitian ini menunjukan dampak pada perceived ease of use, perceived usefulness, social media marketing yang memiliki pengaruh secara positif dan signifikan pada repurchase intention melalui variabel mediasi customer satisfaction Tokopedia Indonesia. Melalui penelitian ini dimungkinkan untuk menarik kesimpulan bahwa pemasaran media sosial, kemudahaan penggunaan yang dirasakan, dan kegunaan yang dirasakan memiliki pengaruh pada kepuasan pengguna. Sementara pemasaran melalui media sosial dan kepuasan pelanggan juga secara langsung mempengaruh niat pembelian kembali
Pengaruh Employer Branding Terhadap Company Reputation dan Intention to Apply Perusahaan Startup E-Commerce di Mata Mahasiswa Wenata, Desyantana Ananda; Hikmah, Ema Nurul; Novitasari, Kristina Anggi Eka
Ekonomi Bisnis Ekonomi Bisnis, Volume 27, No.2, July 2022
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v27i2p90-98

Abstract

Penelitian ini mengacu pada perkembangan teknologi yang semakin pesat setiap harinya menjadi suatu faktor kemajuan berbagai sector di era sekarang ini. Mulai dari munculnya e-commerce yang memudahkan manusia dalam melakukan transaksi jual beli secara online. Selain itu, proses employer branding yang mereka lakukan juga sudah berhasil membangun citra perusahaan yang baik. Penelitian ini menemukan bahaw Work culture menjadi ketertarikan seseorang untuk bekerja di perusahaan. Selain itu, variabel lain seperti salary and incentive, diversity, dan ethics and CSR menjadi ketertarikan bagi seseorang dalam minat kerjanya. Perusahaan startup e-commerce sudah banyak yang menerapkan itu, akan tetapi tidak semua memiliki pengaruh yang besar bagi perusahaan. Maka dari itu, perlunya pengembangan pada company reputation agar masyarakat semakin tertarik untuk bekerja pada perusahaan ini dan semua tujuan perusahaan dapat tercapai sesuai target.

Page 13 of 13 | Total Record : 129

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