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E-Jurnal Manajemen Universitas Udayana
Published by Universitas Udayana
ISSN : 23028912     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and entrepreneurship that certainly have never been published. E-Jurnal Manajemen is published every month by Management Study Program.
Arjuna Subject : -
Articles 5 Documents
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Search results for , issue "Vol 13 No 12 (2024)" : 5 Documents clear
PREFERENSI UKM DALAM MEMASUKI PASAR INTERNASIONAL: BAGAIMANA UKM MEMUTUSKAN? Ita Athia; Sudarmiatin Sudarmiatin
E-Jurnal Manajemen Vol 13 No 12 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i12.p03

Abstract

Globalisasi dan meningkatnya persaingan pasar internasional mendorong UKM untuk menjajaki peluang ekspor. Penelitian ini mengkaji preferensi pengusaha UKM berorientasi ekspor dalam memutuskan untuk memasuki pasar internasional, dengan fokus pada atribut-atribut utama pengambilan keputusan, kombinasinya, dan tingkat kepentingannya. Data dikumpulkan dari 35 UKM berorientasi ekspor di Kota Batu dengan menggunakan metode sampling jenuh, dan teknik analisis data yang diterapkan adalah analisis konjoin (conjoint analysis) untuk mengevaluasi atribut-atribut yang mendasari keputusan internasionalisasi UKM di kota Batu. Hasil penelitian menunjukkan bahwa potensi pasar, jaringan bisnis, kemudahan masuk pasar, dukungan pemerintah, dan platform e-commerce internasional secara signifikan memengaruhi pengambilan keputusan. Di antara semua itu, nilai preferensi tertinggi dikaitkan dengan potensi keuntungan besar, kemitraan dengan jaringan bisnis, kontrak kerja sama yang jelas, program pelatihan rutin, dan adopsi teknologi digital. Penelitian ini menyimpulkan bahwa pengusaha UKM memprioritaskan manfaat ekonomi dan operasional, seperti keuntungan dan kemitraan, daripada dukungan finansial atau kelembagaan. Temuan-temuan ini menggarisbawahi perlunya kebijakan yang meningkatkan kolaborasi, memberikan pelatihan berkelanjutan, dan mempromosikan adopsi teknologi untuk mendukung daya saing UKM di pasar internasional. Penelitian ini memberikan kontribusi untuk memahami internasionalisasi UKM dan menawarkan wawasan praktis bagi para pembuat kebijakan dan praktisi untuk memperkuat kehadiran UKM dalam perdagangan global. Globalization and increasing international market competition encourage SMEs to explore export opportunities. This study examines the preferences of export-oriented SME entrepreneurs in deciding to enter the international market, focusing on key decision-making attributes, their combinations, and their levels of importance. Data were collected from 35 export-oriented SMEs in Batu City using the total population sampling method, and the data analysis technique applied was conjoint analysis to evaluate the attributes underlying the internationalization decisions of SMEs in Batu City. The study findings indicate that market potential, business networks, ease of market entry, government support, and international e-commerce platforms significantly influence decision-making. Among them, the highest preference values are associated with large profit potential, partnerships with business networks, clear cooperation contracts, regular training programs, and adoption of digital technology. The study concludes that SME entrepreneurs prioritize economic and operational benefits, such as profits and partnerships, over financial or institutional support. These findings underscore the need for policies that enhance collaboration, provide continuous training, and promote technology adoption to support SME competitiveness in the international market. This study contributes to understanding SME internationalization and offers practical insights for policymakers and practitioners to strengthen SME presence in global trade.
PERAN CUSTOMER SATISFACTION MEMEDIASI PENGARUH BRAND IMAGE DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY Kadek Ogi Prasatya; I Putu Gde Sukaatmadja
E-Jurnal Manajemen Vol 13 No 12 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i12.p04

Abstract

Bisnis ritel berkembang dengan sangat cepat, menghasilkan kompetisi makin ketat. Strategi yang tepat membangun loyalitas pelanggan terhadap perusahaan. Menciptakan brand image dan service quality yang baik dapat berdampak terhadap meningkatnya kepuasan pelanggan dan pelanggan menjadi semakin loyal terhadap perusahaan. Tujuan penelitian ini mempelajari bagaimana kepuasan pelanggan mempengaruhi citra merek dan kualitas layanan pada loyalitas pelanggan di Coco Mart Kuta Selatan. Studi ini melibatkan 100 orang di Kecamatan Kuta Selatan dengan menggunakan metode purposive sampling. Pengumpulan data dengan google form dan dianalisis menggunakan teknik analisis deskriptif dan analisis partial least square. Hasil penelitian memperlihatkan citra merek memberi pengaruh positif serta signifikan pada loyalitas pelanggan. Kualitas layanan memberi pengaruh tidak signifikan pada loyalitas pelanggan. Citra merek memberi pengaruh positif dan signifikan pada kepuasan pelanggan. Kualitas layanan memberi pengaruh positif dan signifikan pada kepuasan pelanggan. Kepuasan pelanggan memberi pengaruh positif dan signifikan terhadap loyalitas pelanggan. Kepuasan pelanggan memediasi secara penuh pengaruh citra merek terhadap loyalitas pelanggan. Kepuasan pelanggan memediasi secara penuh pengaruh kualitas layanan terhadap loyalitas pelanggan. Menurut penelitian ini, kepuasan pelanggan penting meningkatkan pengaruh image merek dan kualitas layanan pada loyalitas pelanggan. The retail sector has expanded swiftly, resulting in heightened competition. Consequently, the corporation must implement strategies to cultivate customer loyalty. Creating a good brand image and service quality can have an impact on increasing customer satisfaction and customers become more loyal to the company. The objective of this research was to investigate the role of customer satisfaction as a mediator between the effects of service quality and brand image on customer loyalty at Coco Mart in South Kuta. This research, performed in the South Kuta District, had one hundred participants using purposive sampling method. Data collection using google form and analyzed using descriptive analysis techniques and partial least square analysis. The findings indicate that brand image has a favorable and substantial impact on customer loyalty. The quality of service does not influence customer loyalty. Brand image has a favorable and substantial impact on customer satisfaction. The quality of service significantly and positively affects customer satisfaction. Customer satisfaction has a substantial and considerable impact on customer loyalty. Customer satisfaction serves as a partial mediator in the relationship between brand image and customer loyalty. The relationship between customer loyalty and service quality is wholly mediated by customer satisfaction. customer loyalty is crucial for enhancing the influence of service quality and brand image in fostering customer loyalty, as shown by the study's results
PENGARUH INVESTMENT OPPORTUNITY SET DAN KEPEMILIKAN MANAJERIAL TERHADAP NILAI PERUSAHAAN YANG DIMEDIASI OLEH KEBIJAKAN DIVIDEN Luthfy Maghfiroh Ilahi; Ni Putu Santi Suryantini
E-Jurnal Manajemen Vol 13 No 12 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i12.p05

Abstract

Nilai perusahaan dipengaruhi oleh pandangan investor, yang menyebabkan terjadinya fluktuasi harga saham. Terjadi fluktuasi nilai perusahaan dalam indeks LQ45 antara Tahun 2018 sampai 2022. Penelitian ini bertujuan untuk menganalisis pengaruh investment opportunity set dan kepemilikan manajerial terhadap nilai perusahaan melalui mediasi kebijakan dividen. Data dikumpulkan dengan metode observasi non-partisipant yang dikumpulkan dari data sekunder yaitu laporan keuangan Tahun 2018 hingga 2022. Metode analisi yang digunakan adalah uji asumsi klasik dan path analisis, path analisis digunakank menemukan korelasi pengaruh langsung dan tidak langsung antara variabel. Hasil dari penelitian menunjukkan bahwa investment opportunity set dan kepemilikan manajerial berpengaruh positif signifikan terhadap kebijakan dividen. Investment opportunity set dan kebijakan dividen berpengaruh positif signifikan terhadap nilai perusahaan, namun kepemilikan manajerial berpengaruh negatif terhadap nilai perusahaan. Kebijakan dividen mampu memediasi kepemilikan manajerial terhadap nilai perusahaan, tetapi tidak dapat memediasi hubungan investment opportunity set terhadap nilai perusahaan. Kesimpulan dari penelitian ini menekankan pentingnya kebijakan dividen sebagai variabel mediasi dalam hubungan antara kepemilikan manajerial dan nilai perusahaan. Hasil penelitian ini diharapkan membantu manajer mengenai pentingnya kebijakan dividen, peluang investasi dan kepemilikan manajerial dalam meningkatkan nilai perusahaan. This study examines the impact of investment opportunity set and managerial ownership on firm value, with dividend policy as a mediating factor. Data was collected through nonparticipant observation from secondary sources, namely financial statements of companies in the LQ45 index from 2018 to 2022. Analytical methods used include the classic assumption test and path analysis to determine direct and indirect relationships between variables. The findings reveal that both the investment opportunity set and managerial ownership positively influence dividend policy. Moreover, the investment opportunity set and dividend policy have a significant positive effect on firm value, while managerial ownership negatively affects firm value. Dividend policy successfully mediates the relationship between managerial ownership and firm value but fails to mediate the relationship between the investment opportunity set and firm value. These results highlight the critical role of dividend policy as a mediating variable between managerial ownership and firm value. The study underscores the importance of aligning investment opportunities, managerial ownership, and dividend policies to enhance firm value. These insights are expected to guide managers in making informed decisions on leveraging dividend policies and investment strategies for sustainable growth.
PERAN BRAND TRUST MEMEDIASI PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY Ni Putu Krisna Dewi; Ni Made Purnami
E-Jurnal Manajemen Vol 13 No 12 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i12.p01

Abstract

Penelitian ini dilakukan untuk menjelaskan pengaruh antar variabel yang diteliti dan peran brand trust sebagai variabel pemediasi antara brand experience terhadap brand loyalty pelanggan Luwak White Koffie di Kota Denpasar. Luwak White Koffie merupakan salah satu merek kopi yang beredar di pasar Indonesia. Penelitian ini menggunakan 110 responden yang disebut sebagai anggota sampel. Penyebaran kuesioner secara offline dan online dilakukan untuk mengumpulkan data penelitian. Penelitian ini menggunakan teknik analisis jalur. Penelitian ini menghasilkan temuan bahwa brand experience mempunyai pengaruh positif dan signifikan terhadap brand loyalty; brand experience mempunyai pengaruh positif dan signifikan terhadap brand trust; brand trust mempunyai pengaruh positif dan signifikan terhadap brand loyalty; dan brand trust memediasi secara parsial pengaruh brand experience terhadap brand loyalty. Implikasi dari penelitian ini diharapkan mampu memberikan masukan kepada pihak manajemen Luwak White Koffie supaya memanfaatkan aspek brand experience dan brand trust sebagai strategi meningkatkan brand loyalty pelanggan Luwak White Koffie di Kota Denpasar. This research was conducted to explain the influence between the variables studied and the role of brand trust as a mediating variable between brand experience and brand loyalty of Luwak White Koffie customers in Denpasar City. Luwak White Koffie is one of the coffee brands available in the Indonesian market. This study used 110 respondents referred to as sample members. Offline and online questionnaires were distributed to collect research data. This study used path analysis techniques. The study found that brand experience has a positive and significant effect on brand loyalty; brand experience has a positive and significant effect on brand trust; brand trust has a positive and significant effect on brand loyalty; and brand trust partially mediates the effect of brand experience on brand loyalty. The implications of this research are expected to provide input to Luwak White Koffie management to utilize aspects of brand experience and brand trust as strategies to increase brand loyalty among Luwak White Koffie customers in Denpasar City.
CO-BRANDING, INFLUENCER MARKETING, DAN E-WOM BERPENGARUH TERHADAP PURCHASE INTEREST A.A Sagung Astina S.; I Putu Gde Sukaatmadja
E-Jurnal Manajemen Vol 13 No 12 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i12.p02

Abstract

Dear Me Beauty merupakan perusahaan yang fokus di bidang kecantikan. Penelitian ini bertujuan untuk menganalisis pengaruh co-branding, influencer marketing, dan E-WOM terhadap purchase interest calon konsumen Dear Me Beauty x Sasa di Kota Denpasar. Populasi penelitian ini meliputi calon konsumen yang berdomisili di Kota Denpasar dengan jumlah sampel 130 responden. Metode penentuan sampel yang digunakan adalah non-probability sampling dengan Teknik purposive sampling. Metode pengumpulan data dengan metode survei dan menyebarkan kuesioner secara offline dengan skala Likert lima poin. Alat analisis data menggunakan aplikasi SPSS versi 26. Hasil penelitian co-branding berpengaruh positif dan signifikan terhadap purchase interest, influencer marketing berpengaruh positif dan signifikan terhadap purchase interest, E-WOM berpengaruh positif dan signifikan terhadap purchase interest, serta co-branding, influencer marketing, dan E-WOM secara bersama – sama mempengaruhi purchase interest. Secara teoretis, penelitian ini memberikan manfaat mengenai perilaku konsumen, yaitu semakin unik dan semakin baik reputrasi brand yang berkolaborasi dapat meningkatkan purchase interest konsumen. Implikasi praktis sebagai bahan pertimbangan bagi perusahaan Dear Me Beauty dalam memberikan kualitas produk yang baik kepada pelanggannya. Dear Me Beauty is a company that focuses on the beauty sector. This research aims to analyze the influence of co-branding, influencer marketing, and E-WOM on the purchase interest of potential Dear Me Beauty x Sasa consumers in Denpasar City. The population of this research includes potential consumers who live in Denpasar City with a sample size of 130 respondents. The sampling method used was non-probability sampling with purposive sampling technique. Data collection method using survey method and distributing questionnaires offline with a five-point Likert scale. The data analysis tool uses the SPSS version 26 application. The research results show that co-branding has a positive and significant effect on purchase interest, influencer marketing has a positive and significant effect on purchase interest, E-WOM has a positive and significant effect on purchase interest, and co-branding, influencer marketing, and E-WOM together influence purchase interest. Theoretically, this research provides benefits regarding consumer behavior, namely that the more unique and better the reputation of the collaborating brand, the more it can increase consumer purchase interest. Practical implications as consideration for the Dear Me Beauty company in providing good quality products to its customers.

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