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Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)
Published by Universitas Udayana
ISSN : 23016523     EISSN : 26853809     DOI : -
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
E-Jurnal Agribisnis dan Agrowisata (JAA) adalah peer-reviewed, open access jurnal, diterbitkan oleh Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana. JAA menerbitkan hasil peneitian original dan review artikel dalam bidang sosial ekonomi pertanian, agribisnis, dan agrowisata. Penulis diharapkan mengimkan karya tulisnya yang belum pernah dipublikasikan, sedang di-review atau sedang dipertimbangkan untuk diterbitkan di jurnal atau media lain secara lengkap. Ruang lingkup JAA mencangkup, tetapi tidak terbatas pada bidang berikut: pengembangan bisnis, pengembangan masyarakat, sistem subak dan rekayasa agrowisata, koperasi agribisnis, serta komputasi dan multimedia dalam bidang pertanian. Saat ini, JAA hanya menerbitkan jurnal dalam versi online.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol.2, No.2, April 2013" : 5 Documents clear
Bauran Pemasaran Pupuk Organik Bokashi Kotaku pada PT. Karya Pak Oles Tokcer Kota Denpasar, Provinsi Bali LELY RATNA SIHOMBING; I MADE SUDARMA; UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.2, No.2, April 2013
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

ABSTRACT The marketing mix is a combination of four variables which constitute the core of the company's marketing system, consisting of product, price, place / distribution and promotion channels. This study aims to determine the marketing mix done by. PT. Karya Pak Oles Tokcer and constraints faced in marketing their products. Locations were selected by purposive sampling. The types of data collected included primary data and sekunde. Data collected by the method of observation, in-depth interviews and documentary study. Data were analyzed by descriptive kualitatf. Based on the survey results revealed that the marketing mix done by. PT. Karya Pak Oles Tokcer the product is, the company provides two different types of packaging in marketing their products to make it look more attractive in the eyes of consumers. For this type of regular use plastic packaging for the type of packaging sacks Kampil use. Bokashi fertilizer selling prices are determined based on a calculation of marketed raw material, labor, production, operating costs and other costs. Based on place / distribution channel, my town Bokashi fertilizer marketed through direct marketing distribution channels and indirectly. Promotional products through direct marketing activities (counter sales), sales promotion (rebates and bonuses) and advertising (brochures, newspapers, and radio from the company itself). Constraints faced by the company consists of internal and external constraints. Internal constraints in terms of the promotion of a less effective. External constraints in terms of competitors similar products. Keyword : Marketing Mix Pupuk Bokashi Kotaku.
Analisis Harga Air untuk Irigasi Padi Sawah di Wilayah Perkotaan (Kasus Subak Pakel I dan Subak Pagutan Kota Denpasar) PUTU ANGGA ADITYA; I MADE SUDARMA; AAA WULANDIRA SAWITRI DJELANTIK
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.2, No.2, April 2013
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.48 KB)

Abstract

ABSTRACT Water Value Analysis for Rice Irrigation in Urban Areas (Case Study of Subak Pakel I and Subak Pagutan Denpasar City) This study is analyzing the real price of water that must be spend by the rice farmer, the contribution of water for rice production by it coefficient elasticity and irrigation trouble that facing the rice farmer in city area, specifically in Denpasar city Bali province. This study uses the regression method and value of marginal product method to reach the water contribution by coefficient elasticity value and the water price. The result of study shows that water contribution to the rice production by coefficient elasticity is high. The water price that must be spend by the rice farmer by value of marginal product analysis is Rp 358.515/ha/season. The irrigation trouble that facing the farmer is irrigation way damage, garbage that obstruct water flowing, crab pest that discourage water in rice field, and the river damage that obstruct water flowing. The result of this study leads to the following recommendations. Firstly, the irrigation trouble must be fixed by the all subak member in united without expecting help from other stakeholder. Secondly, in the applying trouble fixing need a cost. The cost can be taken by implementation of the real water price by value Rp 358.515/ha/season. Keywords: rice, water price, co-efficient elasticity, irrigation trouble.
Nilai Tambah Kakao Fermentasi pada Unit Usaha Produktif (UUP) Tunjung Sari Br. Cangkup, Ds. Pesagi, Kec. Penebel, Kab. Tabanan I WAYAN ARI YASTIKA; I NYOMAN GEDE USTRIYANA; DEWA AYU SRI YUDHARI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.2, No.2, April 2013
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.605 KB)

Abstract

ABSTRACT Improved Analysis of Value Added Cocoa Fermentation In Business Units productive (UUP) TunjungSari The purposeof this study was to determine the cocoa fermentation process, the determination of the value-added processing and obstacles encountered in increasing the added value of cocoa fermentation in productive Business Unit (UUP) Tunjung Sari. The study was conducted in January 2012, located at the Banjar Cangkup, Pesagi Village, District Penebel, Tabanan regency. Location selected (purposive). Data collection methods used were observation, interview and documentation. Selecting respondents (purposive) based on the duties and responsibilities ofeach.The analysis method used isdescriptive analysis method. This studyis descriptive qualitative. The primary data obtained fromdirect observationan dinterviews, and secondary data obtained from the study of literature. Based on the survey results revealed that the cocoa fermentation process include:(1)the procurement of raw materials, (2)bean sorting, (3)fermentation, (4)drying, (5)packing and (6)of storage.The results showed that the fermentation of raw material purchase cocoain 2011 amounting to Rp1,207,205,000, while sales of Rp 2,062,775,000. The added value obtained from the fermentation of cocoa processing Rp 2628.3/kg with a margin of 28.79%. From the above results should be productive Business Unit(UUP) SariTunjung more attention to quality, taking into account theamount of processing. Keyword : analysis, value added, cocoa fermentation
Bauran Pemasaran Lobster Air Tawar pada Kelompok Petani Agro Crayfish di Denpasar NI KETUT ADI JAYANTI; MADE ANTARA; I WAYAN GINARSA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.2, No.2, April 2013
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.065 KB)

Abstract

ABSTRACT Marketing Mix of Crayfish on Agro Crayfish Farmers Group in Denpasar The purpose of this study was to determine the application of the marketing mix of crayfish, the obstacles faced, and the strategies in the implementation. This research is descriptive qualitative. Based on the result of research on Agro Crayfish Farmers Group found that the application of the marketing mix in terms of products which is products marketed crayfish includes crayfish for consumption, breeding and nursery transplant. Pricing method is a fixed price. Distribution is defined direct and indirect distribution. The promotion is done by personal selling. The obstacle in product is that many crayfish dies due to cannibalism which could be resolved by feeding regularly. The obstacle in price is when the feed price goes up while the company can’t raise the determined price, and to cope with it the company has to get the consumers understanding. The obstacle in distribution is that during delivery there are some crayfish without claws or even dead, and to resolve it the company needs to limit the amount of crayfish per box. The obstacle in promotion is that the promotion done to market the product is not yet maximum, and to overcome it the promotion should be adjusted to the targeted market. Keyword: Marketing Mix, Crayfish, Farmers Group
Persepsi Konsumen terhadap Beras Organik dan Anorganik di Toko Satvika Boga Sanur Denpasar IDA AYU RATIH PRAVITA DEWI; WAYAN SUDARTA; I NYOMAN GEDE USTRIYANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.2, No.2, April 2013
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.27 KB)

Abstract

ABSTRACT Consumers’ Perception toward Organic and Inorganic Rice at Satvika Boga Shop in Sanur Denpasar The objective of this research is to know the consumers’ perception level toward organic and inorganic rice and to know the consumers’ perception differences toward organic and inorganic rice. The research is descriptive by nature. Primary data was obtained from direct observation in the field and interview using questionnaire, meanwhile secondary data was obtained from the agencies/institutions. Previously the data that was obtained from the respondents was analyzed beforehand using validity and reliability tests. In this research using qualitative descriptive analysis method with Likert scale, descriptive statistic analysis, and nonparametric differentiation test analysis with Wilcoxon method. Respondents’ perception toward organic and inorganic rice equally included in good category with different score achievement, that is 81,86% for organic rice and 71,55% for inorganic rice. There is an obvious difference of respondents’ perception between organic and inorganic rice. It is can be seen from the statistic analysis result which shows Z value at -4,799 with the Asymp. Sig at 0,000 . The shop owner is expected to be always able to maintain the quality of organic rice, the government should provide the subsidy for organic rice and the farmers need the assistances from the related agencies (agricultural instructors) in the case of pesticide usage reduction and chemical fertilizer and consumers should be more careful to select the appropriate rice either from the hygienic and quality aspects. Key words: perception, organic and inorganic rice consumers.

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