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Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)
Published by Universitas Udayana
ISSN : 23016523     EISSN : 26853809     DOI : -
E-Jurnal Agribisnis dan Agrowisata (JAA) adalah peer-reviewed, open access jurnal, diterbitkan oleh Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana. JAA menerbitkan hasil peneitian original dan review artikel dalam bidang sosial ekonomi pertanian, agribisnis, dan agrowisata. Penulis diharapkan mengimkan karya tulisnya yang belum pernah dipublikasikan, sedang di-review atau sedang dipertimbangkan untuk diterbitkan di jurnal atau media lain secara lengkap. Ruang lingkup JAA mencangkup, tetapi tidak terbatas pada bidang berikut: pengembangan bisnis, pengembangan masyarakat, sistem subak dan rekayasa agrowisata, koperasi agribisnis, serta komputasi dan multimedia dalam bidang pertanian. Saat ini, JAA hanya menerbitkan jurnal dalam versi online.
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Articles 9 Documents
Search results for , issue "Vol.4, No.2, April 2015" : 9 Documents clear
Manajemen Pemasaran Sayur Organik (Studi Kasus pada P4S Eka Setia Lestari di Desa Bangli, Kecamatan Baturiti, Kabupaten Tabanan) PUTU SURYA DHARMA PUTRA; I GUSTI AGUNG AYU AMBARAWATI; RIA PUSPA YUSUF
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.2, April 2015
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract Organic Vegetable Marketing Management (A Case Study in P4S Eka Setia Lestari at the Bangli Village, Sub-District of Baturiti, Regency of Tabanan). This study aimed to determine the organic vegetable marketing management, from the aspect of the marketing mix and the constraints faced by the P4S Eka Setia Lestari in Bangli village, Baturiti Sub-District, Tabanan. The choice of location of the research was conducted by the purposive method, with the consideration that this group has obtained organic certification from LeSOS. The data in this study were obtained through a survey to the members of P4S Eka Setia Lestari and in-depth interviews with key informants. The analysis in this study was a qualitative descriptive method with emphasis on planning, implementation, marketing management, and supervision. P4S Eka Setia Lestari produces 21 kinds of vegetables. Marketing channels used were the direct marketing to consumers. Promotion was conducted by advertising. Constraints faced in the implementation of the current marketing management from the aspect of the product, was still facing obstacles namely it still depends on customer orders, production processes which require more time, so difficult to get a customer because organic more expensive, the obstacles encountered were the lack of an effective lines to send the product to the consumer, the constraints faced were the lack of use of technologies such as the internet and the limited budget in organizing exhibitions independently as well as promoting the organic vegetable products through mass media. Keywords: Organic Vegetables, Marketing Management, Marketing Mix.
Kinerja Keuangan Kopdit Kubu Gunung Tegaljaya di Desa Dalung Kecamatan Kuta Utara Kabupaten Badung I PUTU ANDIKA SURYANATHA BUDI SENTANA; NYOMAN GEDE USTRIYANA; A.A.A. WULANDIRA SDJ
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.2, April 2015
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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ABSTRACT Financial Performance of Credit Cooperation of Kubu Gunung Tegaljaya at Dalung Village, Subdistrict of North Kuta, Badung Regency Cooperation is one of company which as according with constitution and fit with national economic structure of Indonesia. Financial analysis and horizontal vertical analysis to use looking for an issue arised and show development of credit cooperation business. This study aims to find out financial performance of credit cooperation of Kubu Gunung Tegaljaya with financial analysis and horizontal and vertical analysis in 2009 until 2013. data type has been collected that are quantitative and qualitative data. Method of data collection has been applied as follows: observation, interview, documentation, and literature study. Based on financial analysis, liquidity ratio and profitability ratio assumed bad, solvability ratio is good, and capital ratio is good. The result of the vertical analysis can be seen that become a component compiler assets on Kopdit Kubu Gunung Tegaljaya is assets smoothly, investment, and fixed assets, while the component compiler assets is a liability and equity. Horizontal analysis measured by using balance sheet and profit and loss experience improvement. Based on this study can be suggested the credit cooperation of Kubu Gunung Tegaljaya can press existing operational cost. Keyword: financial performance, financial analysis, horizontal and vertical analysis
Kontribusi Usahatani Jeruk Siam (Citrus nobilis) Terhadap Pendapatan Rumah Tangga di Poktan Gunung Mekar, Desa Taro, Kecamatan Tegallalang, Kabupaten Gianyar. NYOMAN TONY ANGGA WIJAYA; RATNA KOMALA DEWI; NYOMAN GEDE USTRIYANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.2, April 2015
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Abstract The Contribution of Citrus nobilis Toward Household Incomes at Farmers Group of Gunung Mekar-Village of Taro, District of Tegallalang, Regency of Gianyar. The type of orange which is most widely developed and most widely spread in Indonesia is Citrus nobilis, one of it is in Province of Bali. Gianyar regency is one of the regions potential for developing Siamese orange plants in the Province of Bali, it is because of the suitable environmental condition (soil, climate, altitude and temperature). Gianyar regency is very suitable for Citrus nobilis plants. In the regency of Gianyar, particularly at Taro village, there is a farmer group which called Gunung Mekar farmers group, which has the members of 30 farmers. The main incomes of its members come from Citrus nobilis farming. The result of research regarding the contribution of Citrus nobilis farm toward household incomes at Gunung Mekar farmers group, shows that the source of household incomes of Gunung Mekar farmers group come from the planting of Citrus nobilis, in addition the result of research shows that the contribution toward the household incomes which is originated from Citrus nobilis farming, other farming and non farming. In the final stage of the reseach it is also found out regarding the function of Citrus nobilis marketing activity in Gunung Mekar farmers group at Taro village, District of Tegallalang, Regency of Gianyar. Keywords: Citrus, Contribution, Income, Marketing.
Strategi Pemasaran Pupuk Organik PT Biotek Indonesia Hijau Untuk meningkatkan Kinerja Perusahaan LUH PUTU DEWI SUKMAYANTI; KETUT BUDI SUSRUSA; NYOMAN PARINING
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.2, April 2015
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Abstract Marketing Strategies of Organic Fertilizers at PT Biotek Indonesia Hijau to improve the Performance of the Company This study aimed at identifying and determining the internal environment (strengths and weaknesses) and the external environment (opportunities and threats), the position of the business and marketing strategies that should be implemented by PT BIH based on the current position of the company. The method of analysis used in this study was the analysis of the corporate environment, which consists of a matrix of IFE (Internal Factor Evaluation), EFE matrix analysis (External Factor Evaluation), and analysis of the BCG matrix (Boston Consulting Group). The results of the analysis of the IFE matrix was that PT BIH had a score of 2.50. The results of the analysis of EFE matrix was that PT BIH had a score of 3.15. BCG matrix analysis through the analysis of market growth rate and relative market share, it is known that in 2013 Biobali had a growth rate of 2.30% and the market value of the relative market share of 2.40%. PT BIH position was in the cell of Cash Cows. This means that companies with a market share is relatively large and at the same time only operate at a low market or not grow. Based on the position of the company, it can be produced alternative strategies that should be applied to the company, the product development strategy Product Development Strategy and Concentric diversification strategy.   Keywords: Marketing Strategy, Organic Fertilizer, IFE, EFE, BCG.
Aspek Finansial Pengembangan KomoditasPisang Hias (Heliconiasp.) Di Sekar Bumi Tropical Farm & Florist Desa Kerta, Kecamatan Payangan, Kabupaten Gianyar KOMANG TRIYULIANTI; MADE SUDARMA; RATNA KOMALA DEWI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.2, April 2015
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract Financial AspectOrnamental Banana(Heliconia sp.) InSekarBumiTropical Farm& Florist at KertaVillage, Payangan District,Gianyar Regency Heliconia flowernewlydevelopedcommodity, in 2011it’sproductionamounted to936 426stalksor25% of allcommoditiesof cut flowersinBali province. The purposeof this researchincludesthe prospectsof Heliconia flowerin termsoffinancial aspect, marketingaspectandconstraintsencountered in the developmentof commodityinSekarBumi atKertaVillage, Payangan District,Gianyar Regency. The results showedHeliconiaflower businessinSekarBumiFarmis feasiblebased on the financialaspect.Thisagribusinessinvestmenthasto fill several criteria, among others, the NetB/C>1isRp 1.48, NPV>0isRP153.332.226,73,IRR>discount factorof 18%, which is22.38% andpaybackperiodless than productive of this plant(10 years) is5,32years. Sensitivity analysisshowedthat development of Heliconia is no longer feasible to conduct if the increase cost of labor is more than 3% or the revenue falls below 14%. The problemsfaced in this business, consist oftwofactors:internal and external factors. Internal factorsincludelack of capitalinvestmentandlimited number of varietiesof the plants. While, the external factoriscompetitionwithimported productsandfrom outside region.It is suggested that SekarBumiFarmmanagerstoincreaseHeliconiaflowertypesandto expandthe marketingnetwork. Keywords: Heliconia, InvestmentCriteriaAnalysis, Prospects, FinancialAspect, AspectMarketing.
Partisipasi Petani dalam Pengembangan Program Hutan Rakyat di Dusun Talang Gunung Desa Talang Batu Kecamatan Mesuji Timur Kabupaten Mesuji Provinsi Lampung KOMANG EKE SUWARDANE; I DEWA PUTU OKA SUARDI; M. TH. HANDAYANI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.2, April 2015
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract Farmer Participation in Developing Farm Forestry Program in Talang Gunung Backwoods Talang Batu Village East Mesuji Subdistrict Mesuji Regency Lampung Province The farm forestry is one of strategies which developed as the implementation from forestry paradigm development. Farm forestry has appeared as an alternative model for problem solving which caused by increasingly number of trees that lost from forests in the world and decreasing forest in developing countries. The purpose of this research is knowing about farmers’ participation in farm forestry program development in Talang Gunung Backwoods Talang Batu Village. This research has used qualitative descriptive analysis method. The variable in this research is participation. Based on the result of the research shows that farmers’ participation in farm forestry program development in Talang Gunung Backwoods Talang Batu Village was moderate with score achieving is 58, 97% from maximum score. This is caused by type of physical participation or nonphysical participation in some activities have only done by a few respondents. The advices which related to this research can be given by writer to farm forestrys sustainable in Talang Gunung Backwoods that is expected farmers to increase their participation in farm forestry development program in a physical participation and nonphysical participation. Keywords: Participation, Farmer, Farm Forestry.
Manajemen Logistik Komoditi Telur Ayam dari Peternakan Biosecure ANAK AGUNG PUTU WULANDARI; I GUSTI AGUNG AYU AMBARAWATI; NI WAYAN SRI ASTITI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.2, April 2015
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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ABSTRACT Logistic Management of Eggs From Biosecure Farm Agribusiness of laying hens is a strategic effort to meet the public demand for eggs. Biosecure farms which implement the program of Clean and Healthy Market Chain (CMC) developed in the ACIAR project, which resulted in good quality chicken eggs, healthy and good for consumption. The farms which obtain a certificate of Indonesian Poultry Biosecurity Center (PBUI) will have the logo of biosecure. The purpose of this study was to determine (1) the logistics management of chicken eggs from the biosecure farms to the consumers (2) the perceptions of stakeholders on the price and quality of eggs from biosecure farms. The method used was descriptive and qualitative analysis to determine the planning, budgeting, procurement, storage, control and distribution. The results showed that (1) logistics management on biosecure farms of chicken eggs commodity can be performed well. It can be seen from the results of weekly livestock production which provides a supply of eggs for PT Mitra Sinar Jaya of 42% and UD Limas Merta Mandiri of 58%. Both agencies will distribute back to the institutional consumer markets (supermarkets and hotels) and a small portion to the traditional markets, (2) the perception of stakeholders on the commodity of chicken eggs from biosecure farms can be categorized as very good with a score of 85.33%. Suggestions which can be given are (1) the logistics management of biosecure farms can expand the distribution channels of healthy chicken eggs for the benefit of consumers, (2) stakeholders of PT MSJ are expected to put biosecure labeling on the packaging, with the aim of attracting consumers in terms of quality. As for UD LMM, it is expected to develop the business of chicken eggs produced by biosecure farms to expand its distribution network. Keywords: Logistics Management, Chicken Eggs, Biosecure, Perception
Analisis Finansial dan Nilai Tambah Pengolahan Kopi Arabika di Koperasi Tani Manik Sedana Kabupaten Bangli NI LUH MADE INDAH MURDYANI DEWI; I WAYAN BUDIASA; IDA AYU LISTIA DEWI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.2, April 2015
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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ABSTRACT Financial Analysis and Added Value Manufacturing of Arabica Coffee at Farm Cooperative of Manik Sedana Bangli Regency The study aims to analyze added value and feasibility study of Arabica Coffee manufacturing at Farm Cooperative of Manik Sedana. Survey method was used to gather primary data from five persons of management board of the company. Secondary data related to this study were collected from appropiate sources. The added value for one production cycle was accounted by using Hayami et al method and feasibility study implemented discounted criteria (NPV, IRR, Net B/C and sensitivity analyze) during the 10 years as economic life of project on rate 6% . The process from fresh to HS coffee and from fresh to powder coffee yielded additional value of IDR 1,875.05 and IDR 6,642.34 per kilogam fresh coffee. Based on investment criteria, the processing of Arabica Coffee was financially feasible indicated by NPV = IDR 667,757,620; IRR = 28.70%; Net B/C = 2.00 . The Bussiness will be financially infeasible if both HS and powder coffee prices decreased. Key Words: value added, feasibility, manufacturing of arabica coffee
Analisis Nilai Tambah Usaha Olahan Ikan (Kasus pada Kelompok Pengolah dan Pemasar Dwi Tunggal di Banjar Penganggahan, Desa Tengkudak, Kecamatan Penebel, Kabupaten Tabanan) I PUTU ANDIKA MAHARDANA; I.G.A.A. AMBARAWATI; I NYOMAN GEDE USTRIYANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.2, April 2015
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstracts Analysis of Added Value of Fish Processing Business (Dwi Tunggal Processing and Marketing Group in Sub-Village of Penganggahan, Village of Tengkudak, Sub-District of Penebel, Tabanan District). POKLAHSAR Dwi Tunggal is a business group that conducts fish processing such as shredded catfish, fried tilapia, and roasted (pepes) catfish, thus, providing added value of a product. The aim of this study was to calculate the added value obtained from fish processing to become food products and calculate the level of benefits received by POKLAHSAR Dwi Tunggal. The method of analysis in this study used the concept of added value of Hayami and ROI in one year of production. The results showed that shredded catfish provided the highest added value amounting to Rp 61,583.33/ kg of raw materials, followed by roasted catfish and fried tilapia with the respective added value of                       Rp 29,650.00/ kg and Rp 11,380.00/ kg. The highest profit came from the shredded catfish which amounted to Rp 38,250.00/ kg of raw materials, followed by roasted catfish Rp 19,150.00/ kg and fried tilapia Rp 5,780.00/ kg. The total profits obtained by group for the three products from 3,6 tons of raw materials amounting to Rp 43,272,000 in a year. BEP analysis results showed that minimum level of sales (break even point) for roasted catfish was worth Rp 5,195.62 or produced as many as 0.072 kg. Minimum level of sales was as many as 0.059 kg fried tilapia worth Rp 8,892.04 and shredded catfish sales of  Rp 5,997.42 as many as 0.024 kg. Financially, the group already earned a profits; however, it is expected to further increase the amount of production and expand marketing areas. Keywords: added value-, profit, BEP, fish processing

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