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Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

JAA
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Published by Universitas Udayana

ISSN : 23016523 EISSN : 26853809 DOI : -

Core Subject : Economy, Agriculture, Social,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

E-Jurnal Agribisnis dan Agrowisata (JAA) adalah peer-reviewed, open access jurnal, diterbitkan oleh Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana. JAA menerbitkan hasil peneitian original dan review artikel dalam bidang sosial ekonomi pertanian, agribisnis, dan agrowisata. Penulis diharapkan mengimkan karya tulisnya yang belum pernah dipublikasikan, sedang di-review atau sedang dipertimbangkan untuk diterbitkan di jurnal atau media lain secara lengkap. Ruang lingkup JAA mencangkup, tetapi tidak terbatas pada bidang berikut: pengembangan bisnis, pengembangan masyarakat, sistem subak dan rekayasa agrowisata, koperasi agribisnis, serta komputasi dan multimedia dalam bidang pertanian. Saat ini, JAA hanya menerbitkan jurnal dalam versi online.

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Search results for , issue "Vol.7, No.1, Januari 2018" : 20 Documents clear

Daftar Isi E-Jurnal Agribisnis dan Agrowisata Vol 7 No 1 Januari 2018 Pengelola JAA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.1, Januari 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Daftar Isi E-Jurnal Agribisnis dan Agrowisata Vol 7 No 1 Januari 2018

Manajemen Produksi dan Pemasaran Benih Padi di PT. PERTANI (Persero) Cabang Bali MADE CANDRA KIRANA CAHYANINGRUM; I KETUT SUAMBA; I GUSTI AYU OKA SURYAWARDANI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.1, Januari 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

The Production and Marketing Management of Rice Seedsat PT. PERTANI (Limited) of Bali Branch This study aimed at determining the application of management functions in theproduction of rice seeds in PT. PERTANI (Limited) of Bali Branch, as well as to findout the marketing activities of rice seed conducted by PT. PERTANI (Limited) ofBali Branch. Based on these objectives, the study used qualitative descriptiveanalysis method. The result of the research showed that PT. PERTANI (Limited) ofBali Branch has implemented management function well in production activities.Implementation of management functions include the planning process that has beenset in the Work Plan and Corporate Budget, the organizing process was set in a clearorganizational structure. Monitoring process in production activities was conductedby the head of Seed Production Unit (UPB) of Munggu and team. The evaluationprocess was conducted every three months starting from the amount of production,the basic cost of the seeds, and the costs incurred in the production activities, and thequality of the seeds produced by PT. PERTANI (Limited) of Bali Branch that hasimplemented marketing mix (4P) items consisting of product, place, price, andpromotion in marketing the seeds.

Perkembangan Usaha Agribisnis Bunga Anggrek Vanda Potong pada Kembang Batur Anggrek Collection di Desa Sanur Kaja Denpasar LIZA PRISKA NOVI YANTI; I KETUT SUAMBA; IDA AYU LISTIA DEWI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.1, Januari 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

The Business Growth of Cut Orchid Vanda Flower in Kembang Batur AnggrekCollection at Desa Sanur Kaja Denpasar Timur, Denpasar-Bali Increasing number of flowrist at Denpasar City make every company must havemore value to attract consumers. Kembang Batur Anggrek Collection is one of theflowrist that supply consumer’s need at Denpasar. The purpose of the study todetermine how the business growth of cut orchid Vanda flower observed form profit,volume of sales, and constraints in Kembang Batur Anggrek Collection. The resultsof this study shows profit growth in the TR calculation is Rp 5.831.500.000,00 ; theTC calculation is Rp 3.704.811.000,00 and the calculation profit obtained is Rp2.126.689.000 over ten years. The average business profits of cut orchid Vandaflower in Kembang Batur Anggrek Collection is Rp 212.668.900,00 every year andthe sales volume of the annual accounts showed an increasing sales. The cultivationof Cut Orchid Vanda Flower in Kembang Batur Anggrek Collection should becontinued and developed with effort leads to an increase in the number ofproduction. In order to fulfill the increasing market demand of Cut Orchid VandaFlower.

Analisis Kinerja Keuangan Usaha Agrowisata Yoga Barista di Desa Singapadu, Kecamatan Sukawati, Kabupaten Gianyar I NYOMAN TRI ANANTA WIJAYA; I KETUT SUAMBA; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.1, Januari 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Financial Performance Analysis of Yoga Barista Agrotourism in SingapaduVillage, Sukawati District, Gianyar Regency Agrotourism is one type of agribusiness business. All types of businesses need tomake financial reports. Yoga Barista Agrotourism is located in Singapadu Village,Sukawati District, Gianyar Regency. This research discusses the financialperformance of Yoga Barista Agrotourism using financial ratio analysis anddiscriminant analysis (Z-score), as well as the constraints faced during the five yearsperiod from 2012 until 2016. The constraints faced by Yoga Barista Agrotourism werediscussed descriptive-qualitatively which included internal and external constraints. Theresults of this research were that the ratio analysis showed during the year 2012 until theyear 2016, Yoga Barista Agrotourism has a good financial performance. Atlman Zscoremodel analysis showed that in 2012 the Yoga Barista Agrotourism was categorizedinto a gray area and 2013 until 2016 was categorized into healthy category.Constraintsfaced in running the Yoga Barista Agrotourism were internal constraints such asconstraints of working hours and services and external constraints such as civet coffeeproduct supply, land conversion and tourist visit season. Yoga Barista Agrotourism couldimprove financial performance and business health by improving management andimproving business performance.

Analisis Efisiensi Pemasaran Produk Spa yang Laris Terjual pada PT Bali Tangi NI KADEK WINDA YULIASARI; I GUSTI AGUNG AYU AMBARAWATI; I KETUT RANTAU
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.1, Januari 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Marketing Efficiency Analysis of Best Seller Spa Products at PT Bali Tangi This research is aimed to find out the marketing channels, to calculate marketingmargin, producer’s share, and to analyze marketing efficiency of best seller spaproducts at PT Bali Tangi. This company produces three types of spa productsnamely scrub, masker and massage oil that are in high demand. Samples wereselected purposively for retailers from PT Bali and snowball sampling for retailersfrom the wholesaler. Total samples were 30 from Denpasar City and BadungRegency including wholesaler, retailers, hotels and villas. The results showed thatthere are three types of marketing channels of best seller spa products of PT BaliTangi. Channel I: producer – end consumers (for three spa products), channel II:producer – retailers and institutional consumers – end consumers (for three spaproducts), and channel III: producer - wholesaler - institutional consumers – endconsumers (for only two spa products). The channel II comprises 52.95% of the totalsales, whereas 8.97% and 38.07% respectively for channel I and III. The highestmarketing margin was seen from the channel III at amount of Rp 80,000/unit, whileno marketing margin coming from the channel I as it is direct marketing. Thechannel II has marketing margin Rp 25,000. The highest producer’s share is onchannel I by 100% and the lowest is on channel III by 57.89%. The channel II hasproducer’share of 86.49%. In terms of marketing efficiency, this research does notcompare to channel I because channel I does not have a marketing agency. ChannelII of the marketing channel is the most efficient based on three analysis of marketingmargins, producer’s share, and price efficiency. Channel III is only efficient atoperational efficiency of 2,944.57%. Meanwhile, channel III is inefficient. Despite ofinefficiency, channel III is the main supporting channel for the company to maintaindue to high volume of trading compared to channel I.

Peranan Penyuluh Pertanian Lapangan (PPL) sebagai Fasilitator dalam Penggunaan Metode Belajar Pendidikan Orang Dewasa (Andragogi) (Kasus di Gapoktan Madani, Desa Sampalan Klod, Kecamatan Dawan, Kabupaten Klungkung, Provinsi Bali) HADI SURYO WIBOWO; NYOMAN SUTJIPTA; I WAYAN WINDIA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.1, Januari 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

The Role of Agricultural Field Extensionist (PPL) as a Facilitatorin Using Adult Learning Method (Andragogy), (Case in Gapoktan Madani,Sampalan Klod Village, Dawan Sub-district, Klungkung Regency,Bali Province) Agricultural extension acts as an agent for the change of farmers, which is byencouraging farmers to change their perceptions and behaviors to become farmerswith better ability and able to make their own decisions, which in turn will gain abetter life.The importance of the extensionist role and the importance of aninnovation conveyed by him, the extension agent should be able to become afacilitator who can foster and improve the ability of farmers in an effort to changelives for the better. This study aims to identify the role of the extension facilitators inusing adult education methods (andragogy). This research was conducted in acombination of farmer group (Gapoktan) Madani, Sampalan Klod Village, DawanSub-district, Klungkung Regency, Bali Province. The location of this study waschosen purposively or deliberately based on several considerations. The respondentcollected using census method in accordance with the number of active members ofthe farmer group as many as 60 people. This research uses the descriptive qualitativeanalysis method, which aims to give description and explanation about variablesstudied. Based on the results of the research, it is known that the role of agriculturalfield extension as a facilitator in the use of adult education learning method(andragogy) is included in the good category with the achievement score of 4.11.This means that the extension officer in Gapoktan Madani has been able to performhis role well as a facilitator in the use of adult education learning method(andragogy).

Perencanaan Pemasaran Tahu Tuna pada Usaha Mikro Nabilla Makmur di Pacitan, Jawa Timur NI LUH MADE RATNA HAPSARI PUTRI; DWI PUTRA DARMAWAN; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.1, Januari 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Marketing Plan of Tuna Tofu at Micro Enterprise Nabilla Makmur in Pacitan, Eats Java This study aimed to know the marketing plan of tuna tofu micro business of NabillaMakmur in 2017 as a new pioneered business unit and having a bright salesprospect.. The data analysis used Smart Business Plan 8.0 program consisting ofmarketing plan variables. The company did not implement the target in sales, butwithin one month the company was able to produce up to 1,500 packs per month.Based on the results of internal and external factors analysis by maximizing thestrength and exploiting the existing opportunities and minimizing the weaknessesand threats from outside by improving the quality of tuna tofu products and servicesto consumers, looking for new potential supplier areas, promotion through internetand mass media and additional personnel as company sales, and cooperation with giftshop around Pacitan.The strategy adopted by the company was a marketing mixstrategy which consists of product strategy using packaging system using vacuumplastic, pricing strategy based on competitor price, and cost of principle sale price indetermining selling price of tuna tofu, company distribution strategy through localsales in Pacitan city and sales in out of Pacitan city covering some big cities inIndonesia, company promotion strategy with good company name and through socialmedia.

Hubungan Produk Tahu dan Tempe dalam Optimalisasi Laba (Keuntungan Maksimum) pada UD Wahyu di Kota Denpasar AHMAD MAULA ABIDIN; I WAYAN WIDYANTARA; I GUSTI AGUNG AYU AMBARAWATI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.1, Januari 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Relationship of Products Tofu and Tempeh for the Optimization of Profits(Maximum Profits) at UD Wahyu in Denpasar City UD Wahyu is one of the largest industry tofu and tempeh in Denpasar, proved by itsability of the average monthly production reached 167.36 tons of tofu and 51.76 tonsof tempeh. Problem faced by UD Wahyu is the selling price of tofu and tempehremain the same every year and uncertain incurred costs causing change profits overtime. The purposes of the research are to determine the production relationshipbetween tofu and tempeh and to find out the optimal production of tofu and tempehby UD Wahyu. Data collected by in-depth interview to the owner and observation tothe local site of production. Data analysis techniques was using regression andmaximum profit analysis by the marginal cost approach. The results showed thatproduction relationship between tofu and tempeh is complementary. It means thatany increase of tofu production will be followed by an increase in tempehproduction. The optimal monthly production of tofu amounted to 69.582 tons and theoptimal production of tempeh every month prevailed into two options, amounted to32.3073 tons and 43.9101 tons respectively. Profits earned by UD Wahyu fromproduction of 32.073 tons tempeh and 69.582 tons tofu between Rp 44.618.449 andRp 147.989.431. While profits earned by UD Wahyu production of tempeh 43.9101tons and tofu 69.582 tons between Rp 112.318.141 and Rp 215.689.123. Averageproduction of tofu and tempeh at UD Wahyu every month still exceeds the optimalproduction. To control costs, UD Wahyu is recommended to work on the optimalproduction.

Komponen Pemasaran Teh Herbal Bukit Hexon pada PT. Karya Pak Oles Tokcer Denpasar Bali STEVI VIONA LUMBANTORUAN; I WAYAN WIDYANTARA; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.1, Januari 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Marketing component of Herbal Tea Bukit Hexon at PT. Karya Pak OlesTokcer Denpasar Bali Marketing is a combination of four variables that are the core of the company'smarketing system, consisting of product, price, place/distribution channels, andpromotions. This study is aimed at identifying the components of marketing carriedout by PT. Karya Pak Oles Tokcer and the constraints faced in marketing theirproducts. The research location was selected by purposive sampling. Types of datacollected included primary and secondary data. Data were collected by observation,interview, and documentation study. Data were analyzed descriptively andqualitatively. Based onthe results of research known component of the marketingdone by PT. By Pak Oles lessening of the products that the company provides onetype of packing to look more attractive in the eyes of connsumers, this type of use thepacking box. The selling price of tea sold is determined based on a calculation of rawmaterial usage, labor, production, operating costs and other costs. Based on theplace/distribution channels, herbal tea Bukit Hexon marketed through directmarketing distribution channel and indirectly. Promotional products are madethrough direct marketing activities (sales counter), sales promotion (rebates andbonuses) and advertising (flyers, newspaper and radio from the company it self).Constraints facing the company consists of internal and external constraints. Internalconstraints in terms of the promotion are less effective. External constraints in termsof competitors’ similar products. Suggested the company should use the print media,better known by the public such as the Bali Post and electronic media such as ads ontelevision so that are building relationships with the community and having apromotion more aggressively by opening a special stand tea sales as practiced bycompanies other tea products.

Penetapan Harga Pokok Produksi Kacang Koro Pedang pada UD Laksmi Devi NI WAYAN LIA WIDYANTARI; I KETUT SUAMBA; IDA AYU LISTIA DEWI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.1, Januari 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Determination of Cost of Goods Manufactured of Jack Beanson UD Laksmi Devi UD Laksmi Devi is an agro-industrial processing of jack beans. The businesscompetition is high, so it is necessary to establish the appropriate best selling price ofproduct through analysis of cost of goods manufactured price of jack beans. Thisstudy aims to find out the cost of jack beans manufactured by UD Laksmi Devi, Theresult of calculation of the cost of goods manufactured based on the components ofproduction costs and non-production costs, compare the difference in the calculationof cost of production from both analysis, and show sensitivity of cost to cost ofgoods of jack beans manufactured with sensitivity analysis. Analysis of cost of goodsmanufactured are calculated only one month, namely December 2016. Calculationof the cost of goods manufactured per unit by UD Laksmi Devi Rp 28.887,33, whilethe value through the analysis of cost of goods manufactured that takes into accountthe components of production and non-production costs amount to Rp 31.529,83.Component of costs incurred by UD Laksmi Devi only production costs, making itlook bigger profits of Rp 22.005.612, compared by researched in the analysis of costof goods manuafactured only Rp 12.492.612. The difference shows that the analysisof cost of goods manufactured based on production costs and non-production costs isgood to applicate because the costs are detailed, so the cost of good manufactured areaccurate as the basic for determining the selling price of jack beans in UD LaksmiDevi.

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