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Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)
Published by Universitas Udayana
ISSN : 23016523     EISSN : 26853809     DOI : -
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
E-Jurnal Agribisnis dan Agrowisata (JAA) adalah peer-reviewed, open access jurnal, diterbitkan oleh Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana. JAA menerbitkan hasil peneitian original dan review artikel dalam bidang sosial ekonomi pertanian, agribisnis, dan agrowisata. Penulis diharapkan mengimkan karya tulisnya yang belum pernah dipublikasikan, sedang di-review atau sedang dipertimbangkan untuk diterbitkan di jurnal atau media lain secara lengkap. Ruang lingkup JAA mencangkup, tetapi tidak terbatas pada bidang berikut: pengembangan bisnis, pengembangan masyarakat, sistem subak dan rekayasa agrowisata, koperasi agribisnis, serta komputasi dan multimedia dalam bidang pertanian. Saat ini, JAA hanya menerbitkan jurnal dalam versi online.
Arjuna Subject : -
Articles 15 Documents
 1   2 
Search results for , issue "Vol.8, No.1, Januari 2019" : 15 Documents clear
Pengaruh Store Atmosphere, Kualitas Produk, dan Kualitas Layanan terhadap Kepuasan Konsumen di Seniman Coffee Studio NI WAYAN GIANA KUSUMAWATHI; DWI PUTRA DARMAWAN; I G.A OKA SURYAWARDANI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.1, Januari 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (109.802 KB) | DOI: 10.24843/JAA.2019.v08.i01.p01

Abstract

Effect of Store Atmosphere, Product Quality, and Service Quality on Consumer Satisfaction at the Seniman Coffee Studio The rapid development of coffee shops in the Ubud sub-district is certainly the main competitors of the Seniman Coffee Studio to attract consumers. This research was conducted to determine the characteristics of consumers of Seniman Coffee Studio and the effect of store atmosphere, product quality, and service quality on consumer satisfaction at Seniman Coffee Studio. This study uses descriptive analysis and analysis of Structural Equation Modeling (SEM) through the Partial Least Squares (PLS) approach. The method of obtaining data in this study was through distributing questionnaires at Seniman Coffee Studio. The results of this study indicate that store atmosphere has a direct effect of 23.8% on customer satisfaction, product quality has a direct effect of 41% on customer satisfaction, and for service quality it also has a direct effect of 41.7% on consumer satisfaction at the Seniman Coffee Studio. Store atmosphere, both exterior and interior, at Seniman Coffee Studio needs to be improved, seeing its effect is smaller than the quality of the product and the quality service on customer satisfaction.
Pengaruh Kualitas Layanan terhadap Kepuasan Pengunjung Agrowisata Bali Pulina untuk Membentuk Minat Kunjungan Ulang NI NYOMAN ALIT PURNAMI; IGA. OKA SURYAWARDANI; I KETUT SUAMBA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.1, Januari 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (107.21 KB) | DOI: 10.24843/JAA.2019.v08.i01.p07

Abstract

Effect of Service Quality on Satisfaction of Visitors of Bali Pulina Agro Tourism Forming their Interest in Repeating Visits Visitors perceptions of the quality of Bali Pulina's agrotourism services will give them satisfaction, which in turn will form the interest of visitors to re-visit. The research was conducted at Bali Pulina agrotourism. This study aims to analyze the effect of service quality (physical evidence, reliability, responsiveness, assurance, and empathy) on visitor satisfaction over Bali Pulina agro tourism and analyze the effect of visitor satisfaction on the interest to re-visit. Respondents in this study were tourists who had visited Bali Pulina agro tourism. The number of sample respondents was 80 respondents obtained based on the accidental sampling method. The model was designed based on the Structural Equation Modeling (SEM) approach based on Smart PLS version 3.0 which was analyzed using a computer program. The results showed that physical evidence had a significant effect on visitor satisfaction (p = 0.002). Reliability had a significant effect on visitor satisfaction (p = 0.005). Capture had a significant effect on visitor satisfaction (p = 0.040). Guarantee had a significant effect on visitor satisfaction(p = 0.001). Empathy had a significant effect on visitor satisfaction (p = 0.014). Visitor satisfaction had a significant effect on interests in repeat visits (p = 0,000). Based on the results of the study, Bali Pulina agrotourism is expected to be able to maintain and improve the quality of services, so that visitors feel satisfied and intend to make a repeat visit.
Analisis Nilai Tambah Pengolahan Ubi Ungu di PO. Imo Syrup Denpasar REYDELT SAPLORI JOI TAMSAR; I WAYAN BUDIASA; I GAA LIES ANGGRENI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.1, Januari 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (64.193 KB) | DOI: 10.24843/JAA.2019.v08.i01.p12

Abstract

Analysis of the Value Additional Processing Of Purple Sweet Potato in PO. Imo Syrup Denpasar PO. Imo Syrup Denpasar is the business processing a purple sweet potato into syrup and juice so as to be durable and provide value added of a product. The purpose of this study is to determine the size of value added of purple sweet potato as the raw materials of syrup and juice and to calculate provit level obtained the company. The research analysis used of the value added Hayami and BEP method with cycles once process production. The research results showed that 10 kg purple sweet potato become 18,75 L syrup and value added is Rp 59.660/L syrup, processing 10 kg purple potato became 15L juice and value added Rp 72.500/L juice. Advantages of gained for one of a production peocess is Rp.52.760 /L Syrup and foe juice is Rp 65.600/L. This effort is also supported by the acquiremwnt on syrup worth Rp.10.416.666 or in break event condition can be obtained by selling as much syrup 221,63/L with selling price Rp.6.693/L. At the minimum sale of juice or in breakeven points Rp.1.736.111 or to produce a much 126,08 L with selling price Rp.980,85/L. Financially PO. Imo Syrup Denpasar can be said profitable. The sugestion that can be given to company is do the promotion by social media. so that the people knows about benefit of and an existanceof juice and syrup purple sweet potato.
Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Kopi Bubuk Banyuatis di Kota Denpasar MAYSARA TAMPUBOLON; MADE ANTARA; WIDHIANTHINI WIDHIANTHINI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.1, Januari 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (83.839 KB) | DOI: 10.24843/JAA.2019.v08.i01.p03

Abstract

Factors that Influence the Decision to Purchase the Banyuatis Powder Coffee in Denpasar City The purchase decision is the act of the consumer buying a product or an item provided by a store. Consumers are influenced by information about products, prices, distribution, and promotion. In these conditions, the decision to choose a brand contributes to a modern lifestyle, so the desire to buy branded products also colors one's consumption pattern. For that, business people must know what factors are taken into consideration by consumers in making purchasing decisions. The sample studied was 85 respondents from the total unknown population with the sampling method used was accidental sampling. The primary data werecollected through interviews and questionnaires while secondary data weregathered from books and scientific documents; the method used in this study was descriptive analysis and SEM-PLS analysis. Descriptive analysis results were that Banyuatis products were based on packaging and variation; prices based on the weight of coffee sold, prices based on the type of coffee and prices based on coffee packaging; distribution is based on the type of coffee and coffee packaging, namely regular and premium, where regular distributed products are dominant in minimarkets and traditional stalls while premium products are distributed predominantly in gift shops, cafes and hotels; promotions include advertising, personal sales, sales promotions, and public relations. SEM-PLS analysis can be concluded that the product (X1), price (X2), distribution (X3), promotion (X4), and brand image (X5) had a positive and significant effect on purchasing decisions (Y) Banyuatis Powder Coffee. It is recommended that the Banyuatis Powder Coffee Company should continue to improve the quality in terms of product, price, promotion, distribution, and brand image to help improve purchasing decisions.
Pengaruh Kepuasan Konsumen terhadap Brand Image Kopi Cap Bunga Flamboyant (Kajian pada masyarakat Desa Landih, Kecamatan Bangli, Kabupaten Bangli) NI WAYAN WITRI WIJAYANTI; KETUT BUDI SUSRUSA; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.1, Januari 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (142.153 KB) | DOI: 10.24843/JAA.2019.v08.i01.p08

Abstract

Effect of Consumer Satisfaction on Brand Image of Cap Bunga Flamboyant Coffee (A Study in the Village Community of Landih, Bangli District, Bangli Regency) This study aims to determine the magnitude of the effect of consumer satisfaction on a brand image and the magnitude of the effect of customer satisfaction on the strength of brand associations, the uniqueness of brand associations, and the superiority of brand associations on Cap Bunga Flamboyant Coffee in the Landih Village, Bangli District, Bangli Regency. The analytical method used was quantitative-descriptive analysis. Data collection was done by observation,interview, and documentation. Selection of key informants and number of sample determination were done by purposive method. The sample used in this studyamounted to 50 samples. The variables in this study were the effect of consumer satisfaction on the brand image of Cap Bunga Flamboyant Coffee with theindicators used were customer values, customer responses, and customer perception using simple linear regression analysis. The results of the analysis ofthe equation model formed was Y = 0,149 + 0,919X indicating the value of customer satisfaction on the Cap Bunga Flamboyant Coffee gave a positiveimpression so that placing a strong brand image and brand image of Cap Bunga Flamboyant Coffee would always be remembered, and ultimately consumeropportunities for repurchase the Cap Bunga Flamboyant Coffee brand became very large, which was followed by the strength of the increasingly strong brandassociation with a value of +0,875, the uniqueness of the brand association which was getting higher with a value of +0,921, and the superiority of the brandassociation which was getting better with the value of +0,952 assuming ceteris paribus or other factors that affect the brand image of Cap Bunga FlamboyantCoffee to remain constant.

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