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All Journal AJAD : Jurnal Pengabdian kepada Masyarakat
Raditya, I Gede Galang Raka
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Humanities

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Penguatan Branding Digital Sanggar Seni Cahya Art Baliqui melalui Pengembangan Website Profile Berbasis Vercel Putri, Ni Wayan Nanik Suaryani Taro; Putra, Anak Agung Gede Adi Mega; Dwijaya, I Made Rama; Gunartajaya, I Putu; Kesawa, I Wayan Abdi Manik; Kusuma, I Made Aldi Wira; Raditya, I Gede Galang Raka
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): APRIL 2026
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v6i1.714

Abstract

Conventional promotional limitations hinder the visibility of Sanggar Seni Cahya Art's Baliqui in preserving culture during the digital era. This Community Service (PKM) project aims to strengthen the partner's digital branding by developing a Vercel-based website profile. The implementation method adopts a Design Thinking framework integrated with a User-Centered Design (UCD) approach. Google Lighthouse audit results showed a perfect SEO score (100%), while GTmetrix testing achieved a Grade A with a 100% performance score. Beyond the technical figures, the real impact is reflected in the partner's positive response — stating that the website's presence significantly increases the studio's professionalism and facilitates public access to information. These results confirm that a professional, fast, and low-maintenance system infrastructure can serve as an effective promotional solution without burdening the partner with complex technical upkeep.
Co-Authors Dwijaya, I Made Rama Gunartajaya, I Putu Kesawa, I Wayan Abdi Manik Kusuma, I Made Aldi Wira Putra, Anak Agung Gede Adi Mega Putri, Ni Wayan Nanik Suaryani Taro