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All Journal EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Ilmiah Edunomika (JIE)
Oktavianus Pasoloran
Universitas Atma Jaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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SUSTAINABLE TOURISM IN SOUTH SULAWESI: DESTINATION ATTRACTIVENESS, SERVICE QUALITY, MARKETING, COMMUNICATION Abedneigo Carter Rambulangi; Oktavianus Pasoloran; Otto Randa Payangan; Idrus Taba; Jemi Pabisangan Tahirs
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9 No 4 (2025): December
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2025.v9.i4.7458

Abstract

This study aims to analyse the influence of destination attractiveness, tourism service quality, marketing strategy, and communication mix on sustainable tourism in South Sulawesi. The research used quantitative methods and collected data through direct and online surveys of 350 domestic tourists visiting key destinations, namely Makassar, Parepare, Tana Toraja, and North Toraja. The sampling technique was purposive with the criteria of tourists who have travel experience at the study locations. Data were analysed using Structural Equation Modelling–Partial Least Squares (SEM-PLS 3.0) to test the measurement and structural models. The results showed that destination attractiveness, service quality, and marketing strategy had a positive and significant influence on sustainable tourism, both directly and through the communication mix. Furthermore, the communication mix was shown to exert a significant influence and to act as a full mediator in the relationship between the independent variables and sustainable tourism. These findings emphasise the importance of integrated communication—including advertising, public relations, social media, and direct marketing—in shaping tourist perceptions and encouraging sustainable tourism practices. In practice, this research provides implications for stakeholders and policymakers in designing tourism development strategies aligned with environmental preservation, culture, and the welfare of local communities in South Sulawesi.
STRATEGY FOR DEVELOPING THE SALULIANG TOURIST OBJECT IN SAWANGAN, MALIMBONG, BALEPE DISTRICT Abedneigo Carter Rambulangi; Oktavianus Pasoloran; Althon Karaman Pongtuluran; Agustinus Mantong; Yohanis L. Ta’dung; Westerini Lusdani; Prajman.E.Pasambo; Natasya Bua’Langi
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19527

Abstract

The study aims to determine the Strategy For Developing The Saluliang Tourist Object In Sawangan, Malimbong, Balepe District. This research is qualitative. The informants in this study were the managers of the Saluliang Kolesawangan tourist attraction. Data collection methods used were interviews, observation, and documentation.The data analysis techniques used in this study are data presentation, data reduction and drawing conclusions.The results of this study indicate that the strategy carried out by the Saluliang Tourism Object Manager in developing its tourism sector is by collaborating with the Tana Toraja Regency Tourism Office to hold training, especially in the field of marketing, carrying out promotional and marketing strategies with 2 (two) approaches, namely Offline and Online. Not only that, the local community also plays a role as supervisors, implementers and recipients, besides that the local community also plays a role in developing culinary and woven fabrics to be seen and sold to visitors. Keywords : Development Strategy, Tourism, Saluliang Kolesawangan Tourist Attraction
Co-Authors Abedneigo C. Rambulangi Agustinus Mantong Althon Karaman Pongtuluran Jemi Pabisangan Tahirs Muhammad Idrus Taba Natasya Bua’Langi Otto Randa Payangan Prajman.E.Pasambo Westerini Lusdani Yohanis L. Ta’dung