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All Journal Jurnal Ilmu Manajemen dan Bisnis (JURMANIS) Journal of Community Dedication
Edi Arisandi
Universitas Sapta Mandiri
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STRATEGI ADAPTASI UMKM DALAM MENGHADAPI PENURUNAN DAYA BELI MASYARAKAT: UPAYA MEMPERTAHANKAN PENDAPATAN DAN LAPANGAN KERJA Edi Arisandi; Iwan Kusnadi
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 4 (2025): AGUSTUS
Publisher : Adiba Aisha Amira

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Abstract

The decline in people's purchasing power has had an impact on the sustainability of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. This study aims to identify and analyse the adaptation strategies implemented by MSMEs in facing economic pressures due to declining purchasing power, as well as how these strategies contribute to maintaining income and employment. A literature review method was used by examining various literature, including books, journals, and official reports related to MSMEs, purchasing power dynamics, and business strategy innovations in crisis situations. The results of the study indicate that product innovation, marketing digitalisation, business diversification, operational efficiency, and collaboration among MSME actors are the main strategies that are effective in maintaining business stability and labour absorption. This study also highlights the important role of government support in supporting the success of these adaptation strategies. These findings are expected to serve as a reference for stakeholders in developing more effective policies and programmes to strengthen the resilience of MSMEs in times of economic uncertainty.
Strategi Manajemen SDM Inklusif dalam Mendukung Pencapaian SDG 8 (Decent Work and Economic Growth) bagi Pekerja Sektor Informal di Kabupaten Hulu Sungai Utara Erfan Maulana; Edi Arisandi; Arifin
Jurnal Ilmu Manajemen dan Bisnis Vol. 2 No. 01 (2026): Jurnal Ilmu Manajemen dan Bisnis
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN MASYARAKAT UNIVERSITAS SAPTA MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65369/kb4sjb45

Abstract

Penelitian ini mengkaji strategi manajemen sumber daya manusia (MSDM) inklusif dalam mendukung pencapaian Sustainable Development Goal 8 (Decent Work and Economic Growth) pada pekerja sektor informal di Kabupaten Hulu Sungai Utara. Tingginya dominasi pekerjaan informal yang ditandai oleh ketidakstabilan pendapatan, keterbatasan perlindungan sosial, serta rendahnya akses terhadap pengembangan kompetensi menjadi tantangan struktural dalam mewujudkan pekerjaan layak di tingkat daerah. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus. Data diperoleh melalui wawancara mendalam, observasi lapangan, dan analisis dokumen yang melibatkan pekerja informal, perwakilan pemerintah daerah, serta pemangku kepentingan komunitas. Hasil penelitian mengidentifikasi lima strategi MSDM inklusif, yaitu pengembangan kompetensi berbasis kebutuhan lokal, akses pembiayaan mikro yang inklusif, dukungan digitalisasi usaha, fasilitasi perlindungan sosial, dan kolaborasi multipihak. Strategi tersebut berkontribusi terhadap peningkatan produktivitas, keberlanjutan usaha, dan keamanan kerja pekerja informal. Penelitian ini menyimpulkan bahwa penerapan MSDM inklusif dapat menjadi instrumen strategis dalam memperkuat ketahanan ekonomi lokal serta mempercepat pencapaian SDG 8 melalui pertumbuhan ekonomi yang berkelanjutan dan inklusif
Co-Authors Arifin Erfan Maulana Iwan Kusnadi