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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Studi Akuntansi, Keuangan, dan Manajemen
Nasrullah Nasrullah
Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Application Of Information Technology, Online Tracking System, And Timeliness to Customer Satisfaction in Freight Forwarding Companies Olfebri Olfebri; Nasrullah Nasrullah; Okta Bagus Maulana; Ega Ananda Dwi Syahputra
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.8545

Abstract

The purpose of this study was to determine the cost emphasis, the flow of distribution of goods, and the strategies used for customer satisfaction by meeting customer expectations. The population of this study was users of shipping services, with a sample size of 150 respondents. They are using quantitative methods with non-probability sampling techniques. Data collection was carried out through distributing questionnaires. The results of this study indicate that (1) Information Technology has a positive and insignificant effect on customer satisfaction. (2) The tracking system has a significant effect on customer satisfaction. (3) Timeliness has a significant and positive effect on customer satisfaction.
The Role of Brand Image in Enhancing Repurchase Intention of Low-Cost Carrier Airlines Olfebri Olfebri; Yuliantini Yuliantini; Aang Gunawan; Primadi Candra Susanto; Nasrullah Nasrullah; Danang Darunanto
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 4 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i4.6326

Abstract

Purpose: This study aims to analyze the impact of service quality, on-time performance, and promotions on the repurchase intention of low-cost carrier (LCC) users, both directly and indirectly, through brand image as a mediating variable. Methodology/approach: A qualitative descriptive approach with a literature review was used. Data were collected from internationally indexed articles in databases such as Scopus, Web of Science, and Google Scholar. The selected literature was analyzed using data reduction techniques, data presentation in matrix form, and comparative synthesis to identify patterns and differences between the relevant studies. Results: The results show that service quality, on-time performance, and promotions influence repurchase intention among LCC users, either directly or through brand image. Brand image has been proven to act as a mediating variable that strengthens the relationship between operational and marketing factors and the repeat purchase. Conclusions: This study confirms that the competitive advantage of LCC is determined not only by price but also by brand perception built through user service experiences. Brand image plays a significant role in enhancing repurchase intentions. Contribution: This study contributes to the theoretical understanding of consumer behavior in the airline industry, particularly in explaining the role of brand image as a mediating mechanism between service quality, time performance, promotions, and repurchase intention. Limitation: The limitation of this study lies in the use of a literature review method, which does not involve direct empirical testing of primary data from airline passenger.
Co-Authors Aang Gunawan Danang Darunanto Ega Ananda Dwi Syahputra Okta Bagus Maulana Olfebri Primadi Candra Susanto Yuliantini Yuliantini