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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Image : Jurnal Riset Manajemen
Heny Hendrayati
Indonesia University of Education
Decision Sciences, Operations Research & Management

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Digital Well-Being Work System Scale Development Using Content Validity and Exploratory Factor Analysis Annisa Ciptagustia; Rofi Rofaida; Heny Hendrayati; Riskeu Faldesiani; Murni Zarina Razali; M. Ikhwan Maulana Haeruddin
Image : Jurnal Riset Manajemen Vol. 13 No. 2 (2025): May 2025 - October 2025
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2025.165

Abstract

Digitalization intensifies connectivity demands and exposes early-career Generation Z banking employees to digital overload and boundary erosion, yet organizations still lack a system-level diagnostic to assess HR practices that protect digital well-being while sustaining performance. This study develops the Digital Well-Being Work System (DWWS) scale by translating HR-systems logic into six actionable domains and testing its initial psychometric properties. Item development combined domain specification and readability checks, followed by expert–user review (six raters) using the Content Validity Index (CVI). A main survey of 294 Generation Z banking employees in West Java was then analyzed using exploratory factor analysis (Principal Axis Factoring with Varimax rotation). Scale-level CVI showed excellent relevance and clarity (S-CVI/Ave = 0.965), with minor wording refinements to a small set of non-unanimous items before constructing testing. EFA supported a stable six-factor solution (KMO = 0.852; Bartlett’s p < .001) with moderate-to-strong loadings (≈0.555–0.751) across 24 retained items. The resulting DWWS offers a practical instrument to audit and improve organizational support for healthy digital work; future research should confirm the structure via CFA in an independent sample and test predictive validity across sectors.
Millennial Workers in Ride-Hailing Start-Ups: Preferences, Work-Life Balance, and Retention Raisa Hillia Aini Syifa; Ari Arisman; Heny Hendrayati; Mochamad Achyarsyah; Herdiyanti Herdiyanti; Mahardi Mahardi; Krisztina Taralik; Hayatuk Safrah Salleh
Image : Jurnal Riset Manajemen Vol. 13 No. 1 (2025): November 2024 - April 2025
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/18qn0322

Abstract

Millennial workers, as the majority of the workforce in Indonesia, possess unique characteristics such as quick adaptation to technology, a preference for work flexibility, and a high need for work- life balance. However, they also have weaknesses, such as high mobility, dependency on technology, and vulnerability to stress due to high expectations. This study aims to analyze the characteristics of millennial workers in start-up companies, particularly in the ride-hailing sector. A survey method was employed, involving 404 respondents from Go-Jek, Grab, and Maxim. The data were analyzed descriptively to describe demographics, educational levels, tenure, and work preferences. The results show that millennial workers prioritize flexibility, innovation, and technology but tend to have short tenures. These findings provide recommendations for companies to adopt management strategies based on technology, flexibility, and approaches that support employee engagement to enhance retention and productivity.
The Influence Of Mobile Marketing And Geographical Location On Entrepreneurial Success In Uzbekistan: Evidence From Urban And Rural Enterprises Abduzoirov Mukhiddin Umidjon ugli; Heny Hendrayati; Inomjon Qudratov
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10649

Abstract

In the digital era, mobile marketing has emerged as a critical yet unevenly adopted strategy among SMEs in developing economies, where infrastructural disparities between urban and rural areas continue to hinder equitable entrepreneurial growth. This study aims to examine the influence of mobile marketing intensity and geographical location on entrepreneurial success among small and medium-sized enterprises (SMEs) in Uzbekistan, with particular attention to urban–rural disparities. Despite rapid growth in business formation, many enterprises face challenges in achieving sustainable growth and competitive performance due to limited digital adoption and infrastructural constraints. Drawing on Technology Acceptance Theory (TAM), this research posits that entrepreneurs’ perceptions of the usefulness and ease of use of mobile marketing shape its effectiveness in enhancing business outcomes. Using a quantitative survey approach, data were collected from 100 SMEs (50 urban, 50 rural) via Google Forms. Mobile Marketing Intensity (MMI) and Entrepreneurial Success Index (ESI) were measured using Likert scales, while geographical location was coded as a binary variable. Data analysis employed multiple linear regression to assess the direct effects of MMI and location on ESI. Results indicate that mobile marketing intensity has a positive and significant effect on entrepreneurial success, and that urban enterprises outperform rural enterprises due to superior infrastructure, connectivity, and access to resources. This study contributes to the literature by highlighting the strategic role of mobile marketing as a capability that enhances entrepreneurial outcomes in emerging-market contexts and demonstrates how geographical disparities shape its effectiveness. The findings provide actionable insights for policymakers and entrepreneurs seeking to leverage digital marketing to drive business growth across diverse regions.
Co-Authors Abduzoirov Mukhiddin Umidjon ugli Annisa Ciptagustia Ari Arisman Hayatuk Safrah Salleh Herdiyanti Inomjon Qudratov Krisztina Taralik M. Ikhwan Maulana Haeruddin Mahardi Mahardi Mochamad Achyarsyah Murni Zarina Razali Raisa Hillia Aini Syifa Riskeu Faldesiani Rofi Rofaida