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All Journal Kartika: Jurnal Studi Keislaman Jurnal Pendidikan dan Humaniora Rumbio
Sofa Rahmadayani Nasution
STAIN Mandailing Natal
Religion Economics, Econometrics & Finance Education

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Strategi Dakwah di Era Digital: Studi Kasus Podcast Ustadz Adi Hidayat melalui Siaran Youtube Sofa Rahmadayani Nasution; Elismayanti Rambe
Jurnal Pendidikan dan Humaniora Rumbio Vol. 1 No. 1 (2024): Edisi Desember
Publisher : PT. Willy Print Art

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Abstract

Dakwah runs continuously from time to time covering various aspects of human life with various ways of conveying information. Wherever, whenever, and in various ways, now someone can study Islam. There are various kinds of social media platforms that can be used as various other social media platforms, Whatsapp, Youtube, Telegram, and so on. Ustadz Adi Hidayat's podcast broadcast on Youtube is a great example of the use of digital platforms to convey religious messages in a way that is engaging and appealing to today's audiences. In this era of advanced technology, podcasts are one of the best ways to preach. The research method applied in this research is by utilizing a library research or literature review. The data used in this descriptive qualitative research comes from searches of several podcast service provider sites as well as several previous studies related to this subject. In today's digital era, podcasts are a good choice for preaching. With this media, dakwah will run more effectively and efficiently, the material presented by the preacher can be listened to again and again without time and place limits.
Analisis Retorika Dakwah Gus Miftah dalam Pengajian pada Channel Youtube @Gus Miftah Official Sofa Rahmadayani Nasution; Nanang Arianto; Susanti Hasibuan
Kartika: Jurnal Studi Keislaman Vol. 6 No. 1 (2026): Kartika: Jurnal Studi Keislaman (Februari)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v6i1.1088

Abstract

The development of digital media has transformed the pattern of da’wah communication in society. Da’wah which was previously delivered conventionally, has now expanded through social media platforms such as Youtube. Gus Miftah is one of the contemporary islamic preachers known for his distinctive, humorous, inclusive, and community oriented rhetorical style.This study aims to analyze the da’wah rhetoric of Gus Miftah on the Youtube channel @Gus Miftah Official. This research employs a descriptive qualitative method with a digital ethnography approach and Norman Fairclough’s critical discourse analysis. Aristoteles rhetorical theory consisting of ethos, pathos, and logos is used as the main analytical framework. The research data were obtained from Gus Mifta’s preaching videos uploaded in 2024 on the @Gus Miftah Official Youtube Channel. The findings indicate that Gus Miftah applies effective rhetorical strategies through strong self image building, simple and communicative language, relevant humor, and logical as well as contextual arguments. His rhetorical style successfully creates emotional closeness with audiences and broadens the reach of da’wah in the digital era. Furthermore, the use of Youtube as a medium of da’wah provides wider interaction between preachers and society. This study concludes that Gus Miftah’s da’wah rhetoric represents an adaptive model of digital da’wah that aligns with the development of social media and the needs of modern society
Co-Authors Elismayanti Rambe Nanang Arianto Susanti Hasibuan