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All Journal RETORIKA: Jurnal Ilmu Bahasa
Nawiruddin
Fisip UIN Syarif Hidayatullah Jakarta
Education Languange, Linguistic, Communication & Media

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Hastag War on Social Media: Unraveling Framing Strategies in the Duel #2019GantiPresiden Vs. #DiaSibukKerja Nawiruddin; Sirojuddin Aly; Agus Nugraha; Siska Armawati Sufa; M. Wiranata Pratama
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 1 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.10.1.2024.228-247

Abstract

Social media has emerged as the primary avenue for individuals to articulate their political and social stances. Hashtag wars, a prevalent phenomenon, witness divergent groups utilizing hashtags to promote their agendas and express viewpoints. Within the political realm, these hashtag battles often serve as arenas for discourse and mass mobilization. This study aimed to unveil the framing strategies employed in the hashtag war between #2019GantiPresiden and #DiaSibukKerja on social media. Utilizing a content analysis approach, the research scrutinizes hashtag usage, conveyed messages, and user responses. Various framing techniques, including episodic and thematic framing, alongside positive and negative framing, are analyzed. Moreover, the research explores the influence of social media usage and user interactions on the dissemination of political messages during hashtag wars. Findings indicate the dominance of #2019GantiPresiden in the social media hashtag war. The framing strategies and political discourse of both hashtags serve distinct purposes. #2019GantiPresiden utilizes sentiment-driven or provocative language to highlight dissatisfaction with Jokowi's leadership, while #DiaSibukKerja underscores Jokowi's achievements, emphasizing stability and success. In terms of hashtag impact, #2019GantiPresiden effectively influences public opinion and garners widespread support. Conversely, #DiaSibukKerja succeeds in portraying Jokowi's leadership positively. The practical implications of this research can aid stakeholders in politics and social media to comprehend effective framing techniques for disseminating political messages through digital platforms.
The Role of Linguistics on Influencing Community Associations on Social Media: A Socio-Semantic Study of Commodity Advertisements Masud Muhammadiah; Muta’allim; Nawiruddin; Lela Susanty; Zarkasi
RETORIKA: Jurnal Ilmu Bahasa Vol. 11 No. 1 (2025)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.11.1.2025.191-209

Abstract

In the digital era, commodity advertisements on social media use persuasive language to create associations within user communities. This research examines the role of linguistics on influencing community associations on social media through commodity advertisements, using a socio-semiotic study approach. By employing socio-semiotic linguistic theory, the study analyzes how word choices, symbols, and connotations used in advertisements can shape social perceptions and community identities. This research was qualitative in nature. The data in this study consists of words, phrases, and symbols, while the data sources were commodity advertisements on social media. The method used to collect the data is content analysis. The researcher listens to the words, symbols, and the connotative meanings embedded in the advertisements. The data was analyzed using a socio-semiotic approach, focusing on the linguistic and symbolic elements within the advertisements. The study finds that carefully crafted language in commodity advertisements significantly influences consumer perceptions, strengthens social bonds, and shapes collective identities. Moreover, the findings from this research suggest that the choice of words or phrases in advertisements for each commodity must create a positive impression in the public's consciousness. Thus, beyond simply informing, the language used should also touch the emotional aspect of the audience, prompting them to purchase the product to fulfill their needs. This study contributes to the understanding of how language influences consumer behavior and provides practical implications for marketers in creating more persuasive advertisements
Co-Authors Agus Nugraha Lela Susanty M. Wiranata Pratama Masud Muhammadiah Muta’allim Sirojuddin Aly Siska Armawati Sufa Zarkasi