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Zarkasi
MA Miftahussalam Demak
Education Languange, Linguistic, Communication & Media

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Exploring Figurative Language: Expressions and Metaphors in Sports Reporting of Java Pos (Edition, June 1, 2018) Mas’ud Muhammadiah; Roma Wijaya; Achmad Naufal Irsyadi; Muh. Hasyim Rosyidi; Zarkasi
RETORIKA: Jurnal Ilmu Bahasa Vol. 9 No. 2 (2023)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.9.2.2023.193-202

Abstract

The utilization of figurative language in sports reporting significantly enhances communication’s allure and competitiveness within this realm. Figurative language entails expressions not meant to be taken literally but carrying implied meanings that enrich interpretation for readers or listeners. It crucially illustrates action and drama in sports news, engendering a more immersive reading experience and influencing how events are comprehended. This research probes into the use of figurative language, particularly expressions and metaphors, within sports reporting's context. The study’s focal point was the June 1, 2018 edition of the esteemed Indonesian newspaper, Java Pos, renowned for its vibrant sports reporting, particularly in football. Data consisted of expressions and metaphors in the form of verbs, nouns, adjectives, and numerals, sourced from Java Pos' sports reporting (June 1, 2018 edition), especially relating to football. The methodology involved participatory observation reading 7 football-specific sports pieces and scrutinizing each for expressions and metaphors. Additionally, documentation was employed collecting and analyzing articles from the designated edition to assess metaphors and expressions through a figurative language lens. Post data collection, data was condensed and classified by category (nouns, verbs, adjectives, and numerals) then verified and interpreted contextually. Content analysis was applied for data analysis, comprehending the contextual use and its impact on reader comprehension. The findings unveiled the presence of expressions and metaphors, encompassing verb phrases, nouns, adjectives, and numerals, in the news reports. This study uncovers the usage of figurative language, enriching communication, fostering creativity, and contributing to elevated sports reporting quality and deeper audience understanding.
Hermeneutics Study: Analysis of Denotative And Connotative Meaning in The Song Berita Kepada Kawan By Ebiet G. Ade Suryanti; Harto Malik; Zaedun Naim; Everhard Markiano Solissa; Zarkasi
RETORIKA: Jurnal Ilmu Bahasa Vol. 9 No. 3 (2023)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.9.3.2023.350-364

Abstract

The song is a sequence of beautiful words, often carrying meanings both connotative (figurative) and denotative (literal). This research aims to unveil the connotative and denotative meanings in the song “Berita Kepada Kawan” by Ebiet G. Ade. The theoretical framework employed in this study is hermeneutic research. It is a qualitative study where the data consists of sentences containing connotative and denotative meanings, and the source of the data is the lyrics of the song "Berita Kepada Kawan" by Ebiet G. Ade. Data were collected through free engagement observation. The researcher browsed the lyrics of the song “Berita Kepada Kawan” by Ebiet G. Ade, then listened attentively to each word, phrase, sentence, and stanza of the lyrics. Subsequently, the researcher noted every sentence containing connotative and denotative meanings. Following this, data analysis was conducted, involving validation and classification of each sentence based on its type. The researcher then interpreted the data within its contextual framework. The results of the study indicate two meanings embedded in the song “Berita Kepada Kawan”, denotative and connotative. The denotative meaning portrays struggle, sadness, both mental and physical, while the connotative meaning depicts a solitary journey, sorrow, adversity, and loss of life. Thus, this hermeneutic research provides a profound understanding of the complexity of meanings in the song “Berita Kepada Kawan,” summarizing it within the conceptual framework of hermeneutics that includes both connotative and denotative analyses.
The Role of Linguistics on Influencing Community Associations on Social Media: A Socio-Semantic Study of Commodity Advertisements Masud Muhammadiah; Muta’allim; Nawiruddin; Lela Susanty; Zarkasi
RETORIKA: Jurnal Ilmu Bahasa Vol. 11 No. 1 (2025)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.11.1.2025.191-209

Abstract

In the digital era, commodity advertisements on social media use persuasive language to create associations within user communities. This research examines the role of linguistics on influencing community associations on social media through commodity advertisements, using a socio-semiotic study approach. By employing socio-semiotic linguistic theory, the study analyzes how word choices, symbols, and connotations used in advertisements can shape social perceptions and community identities. This research was qualitative in nature. The data in this study consists of words, phrases, and symbols, while the data sources were commodity advertisements on social media. The method used to collect the data is content analysis. The researcher listens to the words, symbols, and the connotative meanings embedded in the advertisements. The data was analyzed using a socio-semiotic approach, focusing on the linguistic and symbolic elements within the advertisements. The study finds that carefully crafted language in commodity advertisements significantly influences consumer perceptions, strengthens social bonds, and shapes collective identities. Moreover, the findings from this research suggest that the choice of words or phrases in advertisements for each commodity must create a positive impression in the public's consciousness. Thus, beyond simply informing, the language used should also touch the emotional aspect of the audience, prompting them to purchase the product to fulfill their needs. This study contributes to the understanding of how language influences consumer behavior and provides practical implications for marketers in creating more persuasive advertisements
Co-Authors Achmad Naufal Irsyadi Everhard Markiano Solissa Harto Malik Lela Susanty Mas'ud Muhammadiah Masud Muhammadiah Muh. Hasyim Rosyidi Muta’allim Nawiruddin Roma Wijaya Suryanti Zaedun Naim