Article Per Year (5 Year)
p-Index From 2021 - 2026
0.92
P-Index
This Author published in this journals
All Journal RETORIKA: Jurnal Ilmu Bahasa MetaKom : Jurnal Kajian Komunikasi Jurnal Informatika Ekonomi Bisnis West Science Journal Economic and Entrepreneurship Branding: Jurnal Manajemen & Bisnis
Siska Armawati Sufa
Universitas Dr. Soetomo Surabaya
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
PENGARUH PERAN KOMUNIKASI ORANG TUA TERHADAP KEPUTUSAN MAHASISWA BARU DALAM MEMILIH PROGRAM STUDI DI PERGURUAN TINGGI (Studi Kasus : Universitas Dr. Soetomo) Didik Sugeng widiarto; Siska Armawati Sufa; Citra Rani Angga Riswari
Metakom Vol 2 No 1 (2018): 3rd Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v2i1.20

Abstract

Permasalahan yang ingin diteliti adalah mengenai: Seberapa besar peran orang tua dari mahasiswa baru dalam pengambilan keputusan pemilihan program studi ketika memasuki jenjang perguruan tinggi?Riset berbasis survey ini menggunakan metodologi kuantitatif, dengan obyek penelitiannya adalah mahasiswa baru di salah satu perguruan tinggi swasta di Jawa Timur dengan berbagai program studi yang berbeda, kemudian hasil temuan data di lapangan akan dianalisis secara asosiatif yang berbentuk kausal. Hal ini menunjukkan bahwa terjadi hubungan yang signifikan antara antara peran komunikasi orang tua (X) dengan keputusan mahasiswa dalam memilih program studi di perguruan tinggi (Y) dan hubungan antara keduanya positif. Artinya jika peran komunikasi orang tua (X) mengalami peningkatan, akan terjadi kecenderungan peningkatan keputusan mahasiswa dalam memilih program studi di perguruan tinggi(Y) dan demikian pula sebaliknya. Kata kunci: peran komunikasi orang tua, perguruan tinggi, program studi, pengambilankeputusan.
MEDIA SOSIAL, LITERASI DIGITAL, DAN INOVASI BISNIS TRIKOTOMI BARU DALAM MANAJEMEN STRATEGI Hilda Yunita Wono; Nofal Supriaddin; Fitrani Amin; Yudiana Indriastuti; Siska Armawati Sufa
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.29329

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dampak literasi digital, pemanfaatan media sosial, dan inovasi bisnis terhadap strategi pertumbuhan perusahaan. Peneliti menerapkan metodologi penelitian kualitatif, dengan menganalisis laporan perusahaan, wawancara mendalam dengan manajer senior dan eksekutif, serta analisis konten. Hasil penelitian menunjukkan bahwa tingkat literasi digital yang tinggi dalam organisasi memainkan peran sentral dalam mendukung kemampuan perusahaan dalam mengadopsi teknologi terkini dan merumuskan strategi inovatif yang tanggap terhadap perubahan pasar. Selain itu, pemanfaatan media sosial yang efektif mengintensifkan hubungan antara perusahaan dan pelanggan, meningkatkan kesadaran merek, dan memberikan dampak positif pada pengambilan keputusan strategis. Di sisi lain, inovasi bisnis yang diiringi oleh kemajuan teknologi digital memberikan keunggulan kompetitif yang lebih besar dalam menghadapi dinamika pasar yang cepat. Berkaitan dengan hal tersebut maka hasil penelitian ini memberikan panduan berharga bagi praktisi bisnis, menggarisbawahi pentingnya berinvestasi dalam literasi digital, mengembangkan strategi media sosial yang cerdik, dan membentuk budaya inovasi yang kuat sebagai elemen kunci dalam manajemen strategi perusahaan di era digtal.
Online Marketing Strategy and Customer Loyalty in E-commerce-Based Asian Business: The Case of Tokopedia and Shopee Eri Mardiani; Loso Judijanto; Syamsuri Syamsuri; Siska Armawati Sufa
West Science Journal Economic and Entrepreneurship Vol. 1 No. 04 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i04.389

Abstract

This research investigates the dynamic interactions between online marketing strategies, customer loyalty, and e-commerce business success in Asian markets, with a particular focus on the Tokopedia and Shopee platforms. Quantitative analysis was conducted with a diverse sample, taking into account demographic factors such as age, gender, and geographical distribution. The measurement model assessment confirmed the reliability and validity of the survey instrument, providing a solid foundation for the subsequent analysis. Evaluation of the structural model revealed a significant direct impact of online marketing strategies on customer loyalty, which in turn positively impacts e-commerce business success. The model fit assessment, R-Square value, and hypothesis testing results collectively underscore the robustness and significance of this study's findings. The implications of this study extend to businesses, marketers, and policymakers looking to navigate the competitive landscape of Asian e-commerce.
Pengaruh Iklan Media Sosial Instagram terhadap Minat Beli Masyarakat Pada E-Commerce Alya Elita Sijoen; Maasyithah Hutagalung; Evi Sirait; Siska Armawati Sufa; Musran Munizu
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.823

Abstract

This research aims to examine the influence of advertising and Instagram social media on people's buying interest in e-commerce. Sampling was carried out using purposive sampling technique. This research uses multiple linear regression analysis techniques with SPSS as an analysis tool. Based on the results of data testing carried out, it shows that advertising partially has a significant effect on people's buying interest in e-commerce, Instagram social media has a significant effect on people's buying interest in e-commerce.
Hastag War on Social Media: Unraveling Framing Strategies in the Duel #2019GantiPresiden Vs. #DiaSibukKerja Nawiruddin; Sirojuddin Aly; Agus Nugraha; Siska Armawati Sufa; M. Wiranata Pratama
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 1 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.10.1.2024.228-247

Abstract

Social media has emerged as the primary avenue for individuals to articulate their political and social stances. Hashtag wars, a prevalent phenomenon, witness divergent groups utilizing hashtags to promote their agendas and express viewpoints. Within the political realm, these hashtag battles often serve as arenas for discourse and mass mobilization. This study aimed to unveil the framing strategies employed in the hashtag war between #2019GantiPresiden and #DiaSibukKerja on social media. Utilizing a content analysis approach, the research scrutinizes hashtag usage, conveyed messages, and user responses. Various framing techniques, including episodic and thematic framing, alongside positive and negative framing, are analyzed. Moreover, the research explores the influence of social media usage and user interactions on the dissemination of political messages during hashtag wars. Findings indicate the dominance of #2019GantiPresiden in the social media hashtag war. The framing strategies and political discourse of both hashtags serve distinct purposes. #2019GantiPresiden utilizes sentiment-driven or provocative language to highlight dissatisfaction with Jokowi's leadership, while #DiaSibukKerja underscores Jokowi's achievements, emphasizing stability and success. In terms of hashtag impact, #2019GantiPresiden effectively influences public opinion and garners widespread support. Conversely, #DiaSibukKerja succeeds in portraying Jokowi's leadership positively. The practical implications of this research can aid stakeholders in politics and social media to comprehend effective framing techniques for disseminating political messages through digital platforms.
Investigating Buying-Selling Communication Patterns in The Kangean Community at Kalikatak Market: An Ethnographic Communication Approach Mohamad Sudi; Hanif Saputra Affandi; Damayanti Masduki; Siska Armawati Sufa; Lela Susanty
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 1 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.10.1.2024.213-227

Abstract

This research aims to investigate the communication dynamics within the Kangean community during buying and selling activities at Kalikatak Market, employing an ethnographic communication approach. Through participant observation and interviews, the study explores communication strategies, language variations, linguistic codes, and cultural norms prevalent in these interactions. Data collection involved attentive listening, recording, and note-taking during market interactions, supplemented by a reflective introspective method to engage both researcher and respondents in communication patterns. The speech data collected was transcribed, condensed, categorized, and validated, leading to the interpretation of findings represented in a visual scheme illustrating communication dynamics. The study reveals the predominant use of the Kangean Dialect Malay Language (KDML) with the ako-kao language variety in buying and selling interactions, along with the role of non-verbal cues as signals and linguistic codes reflecting cultural identity. Additionally, cultural norms emphasizing sincerity, attentiveness, and honesty were observed. This research provides valuable insights into the communication patterns within the Kangean community at Kalikatak Market, shedding light on the intricacies of social interaction in a marketplace setting and suggesting avenues for further exploration.
Co-Authors Agus Nugraha Alya Elita Sjiooen Citra Rani Angga Riswari Damayanti Masduki Didik Sugeng widiarto Eri Mardiani Evi Sirait Fitrani Amin Hanif Saputra Affandi Hilda Yunita Wono Hutagalung, Maasyithah Lela Susanty Loso Judijanto M. Wiranata Pratama Mohamad Sudi Musran Munizu Nawiruddin Sirojuddin Aly Supriaddin, Nofal Syamsuri Syamsuri Yudiana Indriastuti