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All Journal Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Management Analysis Journal Jurnal STIE Semarang (Edisi Elektronik) Jurnal Scientia JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Abdi Masya PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Abdimas Ekonomi dan Bisnis Society: Jurnal Pengabdian Masyarakat Journal of International Conference Proceedings Jurnal Multidisiplin Sahombu Journal of Social Work and Empowerment E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS) Prosiding Seminar Nasional Unimus
Fauziyanti, Wachidah
Sekolah Tinggi Ilmu Ekonomi Semarang
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Journal : Society: Jurnal Pengabdian Masyarakat

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Empowering Women Creative Economy Actors in Semarang City Towards Financial Independence Sundari, Pipit; Hendrayanti, Silvia; Fauziyanti, Wachidah; Estuti, Erni Puji
Society : Jurnal Pengabdian Masyarakat Vol 4, No 3 (2025): Mei
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i3.579

Abstract

This community service program aims to empower women creative economy actors in Semarang City to increase financial independen. The program is implemented through a participatory approach with the Participatory Action Research (PAR) method, including idenfification of needs, thematic training, intensive mentoring, and joint evaluation. The program targets 25 women micro-entrepreneurs engaged in processes food, handicrafts, and local fashion. The training focuses on increasing managerial capacity and digital marketing skills, such as the use of social media, creating marketplace accounts, financial records, and product packaging. In addition to the technical impact, this activity also fosters self-confidence and a more mature entrepreneurial mindset. Evaluation is carried out through pre-test, post-test and in-depth interviews. This training is able to build networks between pasticipants and show that the active involvement of women in community-based empowerment activities can increase economic independence in a sustainable manner while strengthening the role of women as drivers of the creative economy at the grassroots level.
Empowering Women Creative Economy Actors in Semarang City Towards Financial Independence Sundari, Pipit; Hendrayanti, Silvia; Fauziyanti, Wachidah; Estuti, Erni Puji
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Mei
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i3.579

Abstract

This community service program aims to empower women creative economy actors in Semarang City to increase financial independen. The program is implemented through a participatory approach with the Participatory Action Research (PAR) method, including idenfification of needs, thematic training, intensive mentoring, and joint evaluation. The program targets 25 women micro-entrepreneurs engaged in processes food, handicrafts, and local fashion. The training focuses on increasing managerial capacity and digital marketing skills, such as the use of social media, creating marketplace accounts, financial records, and product packaging. In addition to the technical impact, this activity also fosters self-confidence and a more mature entrepreneurial mindset. Evaluation is carried out through pre-test, post-test and in-depth interviews. This training is able to build networks between pasticipants and show that the active involvement of women in community-based empowerment activities can increase economic independence in a sustainable manner while strengthening the role of women as drivers of the creative economy at the grassroots level.
Co-Authors Aini Fadlilatun Ni`mah Annafia, Layla Asti Aisya Arya Northa Raflesia Aryanto, Tossy Aufaa Dhiyaa Khansa B Ayunita Irawati, Marsha Bambang Triono Bayu, Nanda Delta Puput Pepbrilita Eko Sasono Elsya Ayu Febrianan Eni Puji Estuti Eni Puji Estuti Eni puji Estuti Enny Puji Astuti Esa Firda Eryliana Estuti, Eni Puji Estuti, Eni Puji Estuti, Erni Puji Fidyah Yuli Ernawati, Fidyah Yuli Handayani, Dewi Sri Irvania Yustika Lia Anisatul F Pahlevi, Muhamad Reiza Puji Estuti, Eni sarbullah sarbullah Silvia Hendrayant Silvia Hendrayanti SITI ROCHMAH Siti Rochmah Sundari, Pipit Tamrin, Muh Tiara Nove Ria Tossy Aryanto Triono, Bambang Yuli Ernawati, Fidyah Zumrotun Nafiah