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All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) AMMA : Jurnal Pengabdian Masyarakat
Dini Febriani
Sekolah Tinggi Ilmu Ekonomi Mahardhika
Humanities Chemistry Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing

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Pengembangan Usaha UMKM Melalui Inovasi Varian Rasa Lumpia Ubi Ungu “Ungu Munchies” Dini Febriani; Nor Fadhilatur Rohma; Aisyah Armysta Putri; Anisa Septia Mahardiani; Fidan Achmad Prastyo; Tri Wahjoedi; Nindya Kartika Kusmayati
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 11 : Desember (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The objective of this project is to provide culinary innovation support for purple sweet potato spring rolls to develop the “Ungu Munchies” MSME. This program, which focuses on improving business capabilities through regional culinary innovation, uses descriptive qualitative techniques, through in-depth interviews, direct observation, and documentation. Three flavor variants—chocolate, melted Prochiz cheese, and mozzarella—were created as innovations. Based on consumer trials, the melted Prochiz cheese and chocolate variants were rated best in terms of taste, texture, and aesthetic appeal. Compared to traditional purple sweet potato spring rolls, the flavor innovations have been shown to increase purchase intention and product differentiation while adding value. Product legitimacy is further strengthened by business legality in the form of a Business Identification Number (NIB) and Halal certification. In addition, strategies supporting MSMEs through flavor experimentation, product development, and digital marketing tactics enhance their ability to compete in the contemporary market. This project demonstrates that the development of culinary MSMEs can benefit from product innovation based on local foods.
The Influence of Participative Leadership on Cooperative Member Loyalty: The Mediating Role of Helping Behaviour and Trust in Leaders Iwang Suwangsih; Nindya Kartika Kusmayati; Dhiyan Septa Wihara; Dini Febriani
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 3 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i3.32802

Abstract

This study examines the influence of participative leadership style on cooperative member loyalty with trust in leaders and helping behavior as mediating variables. Cooperatives, as pillars of the Indonesian economy, require effective leadership to strengthen member commitment and sustainability. The novelty of this research lies in its focus on cooperative groups whose members join voluntarily, and in integrating social exchange theory to explain leadership dynamics. Using a quantitative explanatory design, data were collected from 217 respondents representing groups of the Setia Bhakti Wanita Cooperative in Surabaya. Data analysis was conducted with Structural Equation Modeling (SEM) using SmartPLS 3. The results show that participative leadership has a significant positive effect on trust in leaders, helping behavior, and member loyalty. Helping behavior was also found to significantly mediate the relationship between participative leadership and loyalty, while trust in leaders did not play a significant mediating role. These findings highlight that loyalty is better fostered through collective prosocial actions rather than solely relying on trust in leaders. Practically, cooperative leaders are encouraged to apply participative leadership that emphasizes member involvement in decision-making, open communication, and a culture of mutual assistance to build sustainable loyalty. Future research is recommended to expand the object of study across different cooperative contexts and include other mediating variables such as member satisfaction or organizational commitment to enrich the understanding of member loyalty.
Co-Authors Aisyah Armysta Putri Anisa Septia Mahardiani Dhiyan Septa Wihara Fidan Achmad Prastyo Iwang Suwangsih Nindya Kartika Kusmayati Nor Fadhilatur Rohma Tri Wahjoedi