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Exploring the Benefits of Social Media in Supporting Sustainable Hiking Tourism in Puthuk Sempu, Indonesia Faturrohman Dwi Alimin; Dhiyan Septa Wihara; Tatik Mulyati
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v5i1.74163

Abstract

This study aims to explore the benefits of social media in supporting the implementation of sustainable tourism in the Puthuk Sempu hiking tourism area. This study aims to explore the role of social media in the sustainability of Puthuk Sempu hiking tourism based on the location of Puthuk Sempu hiking tourism between two other hiking tourism, but Puthuk Sempu hiking tourism has been able to survive until now. This study uses qualitative methods through observation, interviews, and documentation to obtain narrative data. The results show that social media has been proven to support promotion, communication, and digital mapping. This study also emphasizes the importance of integrating local resources and simple digital utilization to maintain the sustainability of hiking tourism, by showing the correlation between obstacles and supporting factors for the sustainability of Puthuk Sempu hiking tourism.
Sentiment investor, catering incentives, corruption, COVID-19, and dividend policy Shindy Dwita Nuansari; Eduardus Tandelilin; Nur Hayatiningsih; Dhiyan Septa Wihara; Sigit Ratnanto; Silvia Waning Hiyun Puspita Sari
BISMA (Bisnis dan Manajemen) Vol. 18 No. 2 (2026)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v18n2.p282-303

Abstract

This study examines how corporate dividend policies are shaped by investor sentiment and behavioral factors through dividend catering theory during the COVID-19 period. Using panel data from 31 countries over 2018–2022, this study applies a quantitative approach with the SYS-GMM estimation method. The results show that catering incentives positively affect dividends in low investor sentiment conditions but negatively in high sentiment conditions. This effect becomes stronger during the COVID-19 pandemic, particularly when sentiment is low. In addition, corruption levels amplify the impact of catering incentives on dividend policy depending on investor sentiment. This study contributes by highlighting the interaction between investor sentiment, crisis conditions, and institutional environment in determining dividend decisions, offering insights for firms seeking to maintain value under changing market conditions.
EXAMINING THE EFFECT OF GREEN MARKETING ON CUSTOMER LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION Wisnuwardhana Surya Adriansyach; Muhammad Fajar Wahyudi Rahman; Fresha Kharisma; Dhiyan Septa Wihara
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 2 (2026): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v13i2.9383

Abstract

PURPOSE - This study examines the impact of green marketing on consumer loyalty, with consumer satisfaction acting as a mediating variable among customers of The Body Shop categories Body Mist products in Surabaya. The study is based on the growing importance of sustainable business practices in influencing consumer behavior in the cosmetics industry.METHODOLOGY - This research employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) as the data analysis technique. The sample consists of 150 respondents selected through purposive sampling. Data were collected using structured questionnaires designed to measure green marketing, consumer satisfaction, and consumer loyalty variables.FINDING - The results indicate that green marketing has a positive and significant effect on both consumer satisfaction and consumer loyalty. Sustainable practices such as recyclable packaging, animal-free campaigns, refill programs, and environmentally supportive marketing activities contribute to positive consumer perceptions and stronger emotional connections with the brand. Furthermore, consumer satisfaction significantly influences consumer loyalty and acts as a mediating variable in the relationship between green marketing and consumer loyalty. These findings imply that implementing sustainable marketing strategies can serve as a key competitive advantage in enhancing long-term consumer loyalty in the cosmetics sector
Pengaruh Pemanfaatan Layanan dan Strategi Promosi GoFood terhadap Kinerja Penjualan UMKM Kuliner di Surabaya: Peran Keunggulan Bersaing Digital Wasiun Nabil; Dhiyan Septa Wihara
Indonesian Journal of Islamic Economics and Business Vol. 11 No. 1 (2026): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v11i1.6240

Abstract

The rapid growth of digital food delivery platforms such as GoFood has opened new opportunities for culinary micro, small, and medium enterprises (MSMEs) to expand their market reach and increase sales. However, not all business owners are able to optimize the available services and promotional strategies, resulting in varying levels of sales performance. This study aims to analyze the effect of GoFood service utilization and promotional strategies on the sales performance of culinary MSMEs in Surabaya, with digital competitive advantage as a mediating variable. A quantitative approach was employed using purposive sampling, involving 100 culinary MSME owners or managers who had been GoFood partners for at least six months. Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that service utilization and promotional strategies have a positive and significant effect on both digital competitive advantage and sales performance. However, digital competitive advantage does not significantly affect sales performance and fails to mediate the relationship between service utilization or promotional strategies and sales performance. These findings suggest that sales performance improvements are more directly driven by the optimization of GoFood services and promotional strategies rather than through the formation of digital competitive advantage. This study contributes to the digital marketing management literature by integrating platform service utilization and promotional strategy variables with the concept of digital competitive advantage as a mediator, offering practical implications for MSMEs seeking to optimize their use of digital platforms more effectively and strategically.
DIGITAL READINESS, DIGITAL LEADERSHIP, AND ORGANIZATIONAL CAPABILITIES AS DRIVERS OF ORGANIZATIONAL PERFORMANCE: EVIDENCE FROM THE BROADCASTING INDUSTRY Ashisyah Meitul Kholidiah; Dhiyan Septa Wihara
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 2 (2026): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v13i2.9573

Abstract

PURPOSE - This study investigates how digital readiness, digital leadership, and organizational capability affect organizational performance at JTV East Java. As regional broadcasters confront rapid digital disruption, it is essential to understand how readiness, leadership, and internal capabilities together shape performance outcomes—an area that remains underexamined in the Indonesian broadcasting context.METHODOLOGY - This study used a survey with a quantitative explanatory design to identify factors affecting organizational performance. A 24-item online questionnaire yielded 105 valid responses from 118 JTV East Java employees (an 89% response rate). Instrument validity and reliability were established using Pearson’s r (r = 0.190) and a Cronbach’s alpha above 0.60. Before performing multiple linear regression in SPSS version 27, standard assumption checks for normality, heteroscedasticity, and multicollinearity were performed to confirm the data were suitable for analysis.FINDING - All three variables partially influence Organizational Performance positively and significantly: Digital Readiness (t = 4.378; p < 0.001; β = 0.393) is the most dominant predictor, followed by Organizational Capability (t = 3.348; p = 0.001) and Digital Leadership (t = 2.911; p = 0.004). Simultaneously, the three variables explain 82.3% of the variance in Organizational Performance (F = 156.715; p < 0.001; R² = 0.823). These findings imply that JTV East Java should prioritize investments in digital infrastructure, cultivate digital leadership, and strengthen organizational adaptive capabilities to sustain performance amid ongoing digital transformation in the broadcasting industry.
Penguatan Keuangan Sederhana dan Kontrol Kualitas Pada UMKM Makanan dan Minuman Achmad Kautsar; Hujjatullah Fazlurrahman; Ratih Amelia; Renny Sari Dewi; Dhiyan Septa Wihara; Achmad Fitro
Abimanyu : Jornal of Community Engagement Vol 6 No `1 (2025): February 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v6n`1.p56-63

Abstract

Based on the results of the interviews, it is still found that the quality standards for the taste of the chips produced by the Ketintang Village MSMEs still change frequently, so it is necessary to organize quality control as well as financial records so that the financial management of MSMEs in Ketintang Village is even better. The solution offered is to provide training on Quality Control and making simple financial reports to improve the performance of MSMEs in Ketintang Village Surabaya. The approach method offered to solve partner problems that have been mutually agreed upon and stages is the training and mentoring method. these results show that the effectiveness of community service activities is almost 80% achieved. Training on Standard Operating Procedures (SOPs) and simple finance provides great benefits for MSMEs in building a more structured and efficient business foundation. From this training, participants gained an understanding of the importance of SOPs as work guidelines to improve operational consistency and quality. In addition, the simple finance training provided insights for businesses on the importance of recording transactions, preparing financial statements, and good cash flow management. By mastering these materials, MSMEs can increase productivity and competitiveness in the market.
The Influence of Participative Leadership on Cooperative Member Loyalty: The Mediating Role of Helping Behaviour and Trust in Leaders Iwang Suwangsih; Nindya Kartika Kusmayati; Dhiyan Septa Wihara; Dini Febriani
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 3 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i3.32802

Abstract

This study examines the influence of participative leadership style on cooperative member loyalty with trust in leaders and helping behavior as mediating variables. Cooperatives, as pillars of the Indonesian economy, require effective leadership to strengthen member commitment and sustainability. The novelty of this research lies in its focus on cooperative groups whose members join voluntarily, and in integrating social exchange theory to explain leadership dynamics. Using a quantitative explanatory design, data were collected from 217 respondents representing groups of the Setia Bhakti Wanita Cooperative in Surabaya. Data analysis was conducted with Structural Equation Modeling (SEM) using SmartPLS 3. The results show that participative leadership has a significant positive effect on trust in leaders, helping behavior, and member loyalty. Helping behavior was also found to significantly mediate the relationship between participative leadership and loyalty, while trust in leaders did not play a significant mediating role. These findings highlight that loyalty is better fostered through collective prosocial actions rather than solely relying on trust in leaders. Practically, cooperative leaders are encouraged to apply participative leadership that emphasizes member involvement in decision-making, open communication, and a culture of mutual assistance to build sustainable loyalty. Future research is recommended to expand the object of study across different cooperative contexts and include other mediating variables such as member satisfaction or organizational commitment to enrich the understanding of member loyalty.