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All Journal Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Indonesian Journal of Islamic Economics and Business BISMA (Bisnis dan Manajemen) Journal of Digital Business and Innovation Management
Dhiyan Septa Wihara
Universitas Negeri Surabaya
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

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Exploring the Benefits of Social Media in Supporting Sustainable Hiking Tourism in Puthuk Sempu, Indonesia Faturrohman Dwi Alimin; Dhiyan Septa Wihara; Tatik Mulyati
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June 2026
Publisher : Universitas Negeri Surabaya

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Abstract

This study aims to explore the benefits of social media in supporting the implementation of sustainable tourism in the Puthuk Sempu hiking tourism area. This study aims to explore the role of social media in the sustainability of Puthuk Sempu hiking tourism based on the location of Puthuk Sempu hiking tourism between two other hiking tourism, but Puthuk Sempu hiking tourism has been able to survive until now. This study uses qualitative methods through observation, interviews, and documentation to obtain narrative data. The results show that social media has been proven to support promotion, communication, and digital mapping. This study also emphasizes the importance of integrating local resources and simple digital utilization to maintain the sustainability of hiking tourism, by showing the correlation between obstacles and supporting factors for the sustainability of Puthuk Sempu hiking tourism.
Sentiment investor, catering incentives, corruption, COVID-19, and dividend policy Shindy Dwita Nuansari; Eduardus Tandelilin; Nur Hayatiningsih; Dhiyan Septa Wihara; Sigit Ratnanto; Silvia Waning Hiyun Puspita Sari
BISMA (Bisnis dan Manajemen) Vol. 18 No. 2 (2026)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v18n2.p282-303

Abstract

This study examines how corporate dividend policies are shaped by investor sentiment and behavioral factors through dividend catering theory during the COVID-19 period. Using panel data from 31 countries over 2018–2022, this study applies a quantitative approach with the SYS-GMM estimation method. The results show that catering incentives positively affect dividends in low investor sentiment conditions but negatively in high sentiment conditions. This effect becomes stronger during the COVID-19 pandemic, particularly when sentiment is low. In addition, corruption levels amplify the impact of catering incentives on dividend policy depending on investor sentiment. This study contributes by highlighting the interaction between investor sentiment, crisis conditions, and institutional environment in determining dividend decisions, offering insights for firms seeking to maintain value under changing market conditions.
EXAMINING THE EFFECT OF GREEN MARKETING ON CUSTOMER LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION Wisnuwardhana Surya Adriansyach; Muhammad Fajar Wahyudi Rahman; Fresha Kharisma; Dhiyan Septa Wihara
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 2 (2026): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v13i2.9383

Abstract

PURPOSE - This study examines the impact of green marketing on consumer loyalty, with consumer satisfaction acting as a mediating variable among customers of The Body Shop categories Body Mist products in Surabaya. The study is based on the growing importance of sustainable business practices in influencing consumer behavior in the cosmetics industry.METHODOLOGY - This research employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) as the data analysis technique. The sample consists of 150 respondents selected through purposive sampling. Data were collected using structured questionnaires designed to measure green marketing, consumer satisfaction, and consumer loyalty variables.FINDING - The results indicate that green marketing has a positive and significant effect on both consumer satisfaction and consumer loyalty. Sustainable practices such as recyclable packaging, animal-free campaigns, refill programs, and environmentally supportive marketing activities contribute to positive consumer perceptions and stronger emotional connections with the brand. Furthermore, consumer satisfaction significantly influences consumer loyalty and acts as a mediating variable in the relationship between green marketing and consumer loyalty. These findings imply that implementing sustainable marketing strategies can serve as a key competitive advantage in enhancing long-term consumer loyalty in the cosmetics sector
Pengaruh Pemanfaatan Layanan dan Strategi Promosi GoFood terhadap Kinerja Penjualan UMKM Kuliner di Surabaya: Peran Keunggulan Bersaing Digital Wasiun Nabil; Dhiyan Septa Wihara
Indonesian Journal of Islamic Economics and Business Vol. 11 No. 1 (2026): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v11i1.6240

Abstract

The rapid growth of digital food delivery platforms such as GoFood has opened new opportunities for culinary micro, small, and medium enterprises (MSMEs) to expand their market reach and increase sales. However, not all business owners are able to optimize the available services and promotional strategies, resulting in varying levels of sales performance. This study aims to analyze the effect of GoFood service utilization and promotional strategies on the sales performance of culinary MSMEs in Surabaya, with digital competitive advantage as a mediating variable. A quantitative approach was employed using purposive sampling, involving 100 culinary MSME owners or managers who had been GoFood partners for at least six months. Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that service utilization and promotional strategies have a positive and significant effect on both digital competitive advantage and sales performance. However, digital competitive advantage does not significantly affect sales performance and fails to mediate the relationship between service utilization or promotional strategies and sales performance. These findings suggest that sales performance improvements are more directly driven by the optimization of GoFood services and promotional strategies rather than through the formation of digital competitive advantage. This study contributes to the digital marketing management literature by integrating platform service utilization and promotional strategy variables with the concept of digital competitive advantage as a mediator, offering practical implications for MSMEs seeking to optimize their use of digital platforms more effectively and strategically.
Co-Authors Eduardus Tandelilin Faturrohman Dwi Alimin Fresha Kharisma Muhammad Fajar Wahyudi Rahman Nur Hayatiningsih Shindy Dwita Nuansari Sigit Ratnanto Silvia Waning Hiyun Puspita Sari Tatik Mulyati Wasiun Nabil Wisnuwardhana Surya Adriansyach