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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Indonesian Journal of Islamic Economics and Business Abimanyu: Journal of Community Engagement BISMA (Bisnis dan Manajemen) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Digital Business and Innovation Management Jurnal Ekonomi, Manajemen, Akuntansi
Dhiyan Septa Wihara
Universitas Negeri Surabaya
Religion Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Library & Information Science Social Sciences

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Exploring the Benefits of Social Media in Supporting Sustainable Hiking Tourism in Puthuk Sempu, Indonesia Faturrohman Dwi Alimin; Dhiyan Septa Wihara; Tatik Mulyati
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v5i1.74163

Abstract

This study aims to explore the benefits of social media in supporting the implementation of sustainable tourism in the Puthuk Sempu hiking tourism area. This study aims to explore the role of social media in the sustainability of Puthuk Sempu hiking tourism based on the location of Puthuk Sempu hiking tourism between two other hiking tourism, but Puthuk Sempu hiking tourism has been able to survive until now. This study uses qualitative methods through observation, interviews, and documentation to obtain narrative data. The results show that social media has been proven to support promotion, communication, and digital mapping. This study also emphasizes the importance of integrating local resources and simple digital utilization to maintain the sustainability of hiking tourism, by showing the correlation between obstacles and supporting factors for the sustainability of Puthuk Sempu hiking tourism.
Sentiment investor, catering incentives, corruption, COVID-19, and dividend policy Shindy Dwita Nuansari; Eduardus Tandelilin; Nur Hayatiningsih; Dhiyan Septa Wihara; Sigit Ratnanto; Silvia Waning Hiyun Puspita Sari
BISMA (Bisnis dan Manajemen) Vol. 18 No. 2 (2026)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v18n2.p282-303

Abstract

This study examines how corporate dividend policies are shaped by investor sentiment and behavioral factors through dividend catering theory during the COVID-19 period. Using panel data from 31 countries over 2018–2022, this study applies a quantitative approach with the SYS-GMM estimation method. The results show that catering incentives positively affect dividends in low investor sentiment conditions but negatively in high sentiment conditions. This effect becomes stronger during the COVID-19 pandemic, particularly when sentiment is low. In addition, corruption levels amplify the impact of catering incentives on dividend policy depending on investor sentiment. This study contributes by highlighting the interaction between investor sentiment, crisis conditions, and institutional environment in determining dividend decisions, offering insights for firms seeking to maintain value under changing market conditions.
EXAMINING THE EFFECT OF GREEN MARKETING ON CUSTOMER LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION Wisnuwardhana Surya Adriansyach; Muhammad Fajar Wahyudi Rahman; Fresha Kharisma; Dhiyan Septa Wihara
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 2 (2026): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v13i2.9383

Abstract

PURPOSE - This study examines the impact of green marketing on consumer loyalty, with consumer satisfaction acting as a mediating variable among customers of The Body Shop categories Body Mist products in Surabaya. The study is based on the growing importance of sustainable business practices in influencing consumer behavior in the cosmetics industry.METHODOLOGY - This research employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) as the data analysis technique. The sample consists of 150 respondents selected through purposive sampling. Data were collected using structured questionnaires designed to measure green marketing, consumer satisfaction, and consumer loyalty variables.FINDING - The results indicate that green marketing has a positive and significant effect on both consumer satisfaction and consumer loyalty. Sustainable practices such as recyclable packaging, animal-free campaigns, refill programs, and environmentally supportive marketing activities contribute to positive consumer perceptions and stronger emotional connections with the brand. Furthermore, consumer satisfaction significantly influences consumer loyalty and acts as a mediating variable in the relationship between green marketing and consumer loyalty. These findings imply that implementing sustainable marketing strategies can serve as a key competitive advantage in enhancing long-term consumer loyalty in the cosmetics sector
Pengaruh Pemanfaatan Layanan dan Strategi Promosi GoFood terhadap Kinerja Penjualan UMKM Kuliner di Surabaya: Peran Keunggulan Bersaing Digital Wasiun Nabil; Dhiyan Septa Wihara
Indonesian Journal of Islamic Economics and Business Vol. 11 No. 1 (2026): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v11i1.6240

Abstract

The rapid growth of digital food delivery platforms such as GoFood has opened new opportunities for culinary micro, small, and medium enterprises (MSMEs) to expand their market reach and increase sales. However, not all business owners are able to optimize the available services and promotional strategies, resulting in varying levels of sales performance. This study aims to analyze the effect of GoFood service utilization and promotional strategies on the sales performance of culinary MSMEs in Surabaya, with digital competitive advantage as a mediating variable. A quantitative approach was employed using purposive sampling, involving 100 culinary MSME owners or managers who had been GoFood partners for at least six months. Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that service utilization and promotional strategies have a positive and significant effect on both digital competitive advantage and sales performance. However, digital competitive advantage does not significantly affect sales performance and fails to mediate the relationship between service utilization or promotional strategies and sales performance. These findings suggest that sales performance improvements are more directly driven by the optimization of GoFood services and promotional strategies rather than through the formation of digital competitive advantage. This study contributes to the digital marketing management literature by integrating platform service utilization and promotional strategy variables with the concept of digital competitive advantage as a mediator, offering practical implications for MSMEs seeking to optimize their use of digital platforms more effectively and strategically.
DIGITAL READINESS, DIGITAL LEADERSHIP, AND ORGANIZATIONAL CAPABILITIES AS DRIVERS OF ORGANIZATIONAL PERFORMANCE: EVIDENCE FROM THE BROADCASTING INDUSTRY Ashisyah Meitul Kholidiah; Dhiyan Septa Wihara
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 2 (2026): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v13i2.9573

Abstract

PURPOSE - This study investigates how digital readiness, digital leadership, and organizational capability affect organizational performance at JTV East Java. As regional broadcasters confront rapid digital disruption, it is essential to understand how readiness, leadership, and internal capabilities together shape performance outcomes—an area that remains underexamined in the Indonesian broadcasting context.METHODOLOGY - This study used a survey with a quantitative explanatory design to identify factors affecting organizational performance. A 24-item online questionnaire yielded 105 valid responses from 118 JTV East Java employees (an 89% response rate). Instrument validity and reliability were established using Pearson’s r (r = 0.190) and a Cronbach’s alpha above 0.60. Before performing multiple linear regression in SPSS version 27, standard assumption checks for normality, heteroscedasticity, and multicollinearity were performed to confirm the data were suitable for analysis.FINDING - All three variables partially influence Organizational Performance positively and significantly: Digital Readiness (t = 4.378; p < 0.001; β = 0.393) is the most dominant predictor, followed by Organizational Capability (t = 3.348; p = 0.001) and Digital Leadership (t = 2.911; p = 0.004). Simultaneously, the three variables explain 82.3% of the variance in Organizational Performance (F = 156.715; p < 0.001; R² = 0.823). These findings imply that JTV East Java should prioritize investments in digital infrastructure, cultivate digital leadership, and strengthen organizational adaptive capabilities to sustain performance amid ongoing digital transformation in the broadcasting industry.
Penguatan Keuangan Sederhana dan Kontrol Kualitas Pada UMKM Makanan dan Minuman Achmad Kautsar; Hujjatullah Fazlurrahman; Ratih Amelia; Renny Sari Dewi; Dhiyan Septa Wihara; Achmad Fitro
Abimanyu : Jornal of Community Engagement Vol 6 No `1 (2025): February 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v6n`1.p56-63

Abstract

Based on the results of the interviews, it is still found that the quality standards for the taste of the chips produced by the Ketintang Village MSMEs still change frequently, so it is necessary to organize quality control as well as financial records so that the financial management of MSMEs in Ketintang Village is even better. The solution offered is to provide training on Quality Control and making simple financial reports to improve the performance of MSMEs in Ketintang Village Surabaya. The approach method offered to solve partner problems that have been mutually agreed upon and stages is the training and mentoring method. these results show that the effectiveness of community service activities is almost 80% achieved. Training on Standard Operating Procedures (SOPs) and simple finance provides great benefits for MSMEs in building a more structured and efficient business foundation. From this training, participants gained an understanding of the importance of SOPs as work guidelines to improve operational consistency and quality. In addition, the simple finance training provided insights for businesses on the importance of recording transactions, preparing financial statements, and good cash flow management. By mastering these materials, MSMEs can increase productivity and competitiveness in the market.
The Influence of Participative Leadership on Cooperative Member Loyalty: The Mediating Role of Helping Behaviour and Trust in Leaders Iwang Suwangsih; Nindya Kartika Kusmayati; Dhiyan Septa Wihara; Dini Febriani
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 3 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i3.32802

Abstract

This study examines the influence of participative leadership style on cooperative member loyalty with trust in leaders and helping behavior as mediating variables. Cooperatives, as pillars of the Indonesian economy, require effective leadership to strengthen member commitment and sustainability. The novelty of this research lies in its focus on cooperative groups whose members join voluntarily, and in integrating social exchange theory to explain leadership dynamics. Using a quantitative explanatory design, data were collected from 217 respondents representing groups of the Setia Bhakti Wanita Cooperative in Surabaya. Data analysis was conducted with Structural Equation Modeling (SEM) using SmartPLS 3. The results show that participative leadership has a significant positive effect on trust in leaders, helping behavior, and member loyalty. Helping behavior was also found to significantly mediate the relationship between participative leadership and loyalty, while trust in leaders did not play a significant mediating role. These findings highlight that loyalty is better fostered through collective prosocial actions rather than solely relying on trust in leaders. Practically, cooperative leaders are encouraged to apply participative leadership that emphasizes member involvement in decision-making, open communication, and a culture of mutual assistance to build sustainable loyalty. Future research is recommended to expand the object of study across different cooperative contexts and include other mediating variables such as member satisfaction or organizational commitment to enrich the understanding of member loyalty.
PENGARUH PERFORMANCE EXPECTANCY, EFFORT EXPECTANCY, HEDONIC MOTIVATION DAN HABIT TERHADAP BEHAVIORAL INTENTION PENGGUNAAN PLN MOBILE PADA GENERASI Z DI WILAYAH SOLO RAYA Shofi Nurbaiti; Dhiyan Septa Wihara; Ratih Amelia; Hafid Kholidi Hadi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 2 (2026): Edisi Mei - Agustus 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i2.7796

Abstract

PLN terus mengembangkan layanan digital melalui aplikasi PLN Mobile untuk meningkatkan kualitas pelayanan kepada pelanggan. Keberhasilan transformasi digital tersebut dipengaruhi oleh niat pengguna untuk terus memanfaatkan aplikasi. Penelitian ini bertujuan menganalisis pengaruh Performance Expectancy, Effort Expectancy, Hedonic Motivation, dan Habit terhadap Behavioral Intention penggunaan PLN Mobile pada Generasi Z di Solo Raya. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 150 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner daring dengan skala Likert 5 poin dan dianalisis menggunakan regresi linear berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa Performance Expectancy, Effort Expectancy, dan Habit berpengaruh positif dan signifikan terhadap Behavioral Intention, sedangkan Hedonic Motivation tidak berpengaruh signifikan. Variabel Habit menjadi prediktor paling dominan, sementara model penelitian mampu menjelaskan 47,9% variasi Behavioral Intention. Temuan ini menunjukkan bahwa manfaat, kemudahan penggunaan, dan kebiasaan merupakan faktor utama yang mendorong keberlanjutan penggunaan PLN Mobile oleh Generasi Z, sedangkan unsur kesenangan belum menjadi pertimbangan utama pada aplikasi layanan kelistrikan.
Penguatan Kapasitas UMKM Ngoro Apik Mojokerto melalui Iklan Digital dan Optimasi Penjualan Online Menuju Transformasi Bisnis Berkelanjutan Muhammad Febrilian Dwi Syahputra Febri; Dhiyan Septa Wihara; Muhammad Fachmi; Renny Sari Dewi; Hafid Kholidi Hadi; Nadia Asandimitra Haryono
Abimanyu : Jornal of Community Engagement Vol 7 No 2 (2026): August 2026 (In Press)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing capacity and product competitiveness remain major challenges for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, as most business actors still rely on conventional promotion and have not optimized digital advertising and online sales channels. This Community Service Program was conducted for MSMEs affiliated with the Ngoro Apik community in Ngoro Sub-district, Mojokerto Regency, East Java, Indonesia, with the objective of strengthening MSME marketing capacity through digital advertising and online sales optimization. The program employed an educative, participatory, and mentoring approach consisting of needs identification, preparation of training materials, digital marketing training, hands-on assistance in digital advertising and online sales, and monitoring and evaluation. Participants were guided from product branding, business account and marketplace setup, content planning, to running paid digital ad campaigns (Meta Ads, TikTok Ads, Google Ads) and basic performance evaluation. The results indicate that participants were able to build active business accounts, produce scheduled promotional content, and run measurable digital ad campaigns, while gaining a better understanding of data-based marketing decision-making. The implementation of digital advertising and online sales optimization also improved product visibility, expanded market reach, and strengthened brand image. These findings demonstrate that digital advertising and online sales optimization can serve as a practical, low-cost solution to support the sustainable digital transformation of MSME marketing.
Simulasi Agent-Based Modelling dalam Dinamika Kepercayaan Konsumen: Perbandingan UMKM dan Brand Besar di Marketplace Digital Firda Barit Junia; Dana Azizah Rahmat; Dhiyan Septa Wihara; Ratih Amelia
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.20102

Abstract

Kepercayaan konsumen merupakan faktor yang kritis yang menentukan daya saing UMKM di marketplace digital, namun dinamikanya terhadap Brand Besar belum dipahami secara komprehensif menggunakan pendekatan simulasi. Penelitian ini mengembangkan model Agent-Based Modelling (ABM) berbasis NetLogo untuk menganalisis dinamika kepercayaan konsumen antara UMKM dan Brand Besar dengan mempertimbangkan variabel kualitas ulasan dan asimetri informasi. Model disimulasikan menggunakan ratusan agen konsumen melalui beberapa skenario eksperimen dengan run independen yang bervariasi. Hasil simulasi menunjukkan bahwa asimetri informasi tinggi menyebabkan erosi kepercayaan yang progresif pada UMKM, sementara Brand Besar secara konsisten mendominasi dengan nilai kepercayaan mendekati saturasi. Sebaliknya, kombinasi asimetri informasi rendah dan kualitas ulasan tinggi secara sinergis mempercepat difusi kepercayaan melalui interaksi social antar konsumen, memungkinkan UMKM untuk secara bertahap mendekati paritas kepercayaan dengan Brand Besar. Temuan ini mengimplikasikan bahwa platform digital dan pembuat kebijakan perlu merancang ekosistem yang mendorong transparansi informasi dan kualitas ulasan sebagai strategi berkelanjutan untuk memperkuat daya saing UMKM di pasar digital.
Co-Authors Achmad Fitro Achmad Kautsar Ashisyah Meitul Kholidiah Choirum Rindah Istiqaroh Dana Azizah Rahmat Dini Febriani Eduardus Tandelilin Faturrohman Dwi Alimin Firda Barit Junia Fresha Kharisma Hadi, Hafid Kholidi Hujjatullah Fazlurrahman Iwang Suwangsih Muhammad Fachmi Muhammad Fajar Wahyudi Rahman Muhammad Febrilian Dwi Syahputra Febri Nadia Asandimitra Haryono Nindya Kartika Kusmayati Nur Hayatiningsih Rabhi Fathan Muhammad Ratih Amelia Ratih Amelia Renny Sari Dewi Shindy Dwita Nuansari Shofi Nurbaiti Sigit Ratnanto Silvia Waning Hiyun Puspita Sari Tatik Mulyati Wasiun Nabil Wisnuwardhana Surya Adriansyach