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Factors Influencing the Effectiveness of Online Learning Among University Students at Universiti Sains Malaysia Kok Ban Teoh; Lian Xiang Wong; Pei Fang Wong; Shuang Er Wong; Ji Yan Wong; Priya Raj; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 1 (2026): March 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i1.4500

Abstract

Online learning continues to remain an important mode of delivery in higher education, including at Universiti Sains Malaysia (USM) even after the return to physical classroom settings. However, the effectiveness of online learning is still debated, as different studies have reported mix outcomes. Therefore, this study aims to identify the factors influencing the effectiveness of online learning among students at USM. A quantitative research design was adopted, and an online questionnaire was distributed to 150 USM students who have participated in online learning. The data will be analyzed using SPSS to examine the relationships between the factors studied. The findings indicate that teaching presence, and technology usability contribute significantly to the effectiveness of online learning, while student engagement influence it indirectly. Overall, this study provides valuable insights that can help USM and Malaysian higher education improve online learning strategies, enhance digital teaching practices, and strengthen the delivery quality of online education within Malaysian higher education.
Determinants of Digital Consumer Behavior in Online Food Delivery Applications in the Post-Pandemic Era Yee Huei Lok; Kok Ban Teoh; Wen Jing Cheang; Liangyu Chen; Quanxi Chen; Xinkai Feng; Zhuyi Chen; Anees Jane Ali; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i3.4226

Abstract

The rapid advancement of digital technology and post-pandemic lifestyle changes have significantly transformed consumer purchasing behavior, accelerating the growth of online food delivery (OFD) platforms. This study aims to examine the factors influencing customer behavior toward FoodPanda, a leading OFD service in Malaysia, focusing on purchase decisions, usage frequency, and satisfaction. Guided by the technology acceptance model (TAM) and the theory of planned behavior (TPB), the study investigates the effects of perceived promotion, perceived convenience, perceived trust, and service quality on consumer behavior. Using a quantitative approach, data were collected from 200 respondents through an online questionnaire and analyzed using multiple regression analysis. The model explains 80.1% of the variance in customer behavior, with perceived convenience (? = 0.303) being the most influential factor, followed by perceived promotion (? = 0.276) and perceived trust (? = 0.248), while service quality (? = 0.126) is positive but weaker. The results underscore the importance of convenience, trust, and promotional strategies in enhancing customer engagement. This study provides insights into post-pandemic digital consumption patterns and offers practical implications for improving user experience and marketing effectiveness in the competitive OFD market.
Sustaining an Innovative Culture for Competitive Advantage: Strategic Recommendations for Shopee Kok Ban Teoh; Changxiang Zou; Haokai Zou; Xixian Li; Tong Zhang; Aellysya Qistina Rizal Djunaidy; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 2 (2026): May 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i2.4646

Abstract

Malaysia’s digital economy is growing rapidly, and e-commerce platforms such as Shopee Malaysia must sustain continuous innovation to remain competitive. However, maintaining an innovative culture in a fast-changing environment remains challenging. This study examines how leadership support, employee collaboration and knowledge sharing contribute to sustaining innovation culture and strengthening Shopee’s long-term competitiveness. Using secondary data from annual reports, credible online business sources and academic publications from 2020 to 2024, the study applies descriptive and content-based analysis to identify key patterns and insights. The findings show a steady increase in Shopee’s disclosed indicators related to leadership support and employee collaboration between 2020 and 2024, highlighting a growing emphasis on strategic direction and cross-functional coordination. In contrast, the formal knowledge-sharing mechanisms seem limited, suggesting that knowledge exchange mainly relies on informal cooperation. Based on these insights, the study proposes strategic recommendations to enhance innovation capability and organizational resilience for Shopee and other e-commerce firms seeking lasting competitive advantage.
Key Factors Shaping Academic Job Performance in Malaysian Higher Education Kok Ban Teoh; Cherian Mohan; Yeok Han Wong; Jia Yang Wu; Yi Han Wu; Yun Han Wu; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 2 (2026): July 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i2.4745

Abstract

This study investigates the factors that influence academic job performance among lecturers in Malaysian higher education institutions (HEIs). According to the theories from organizational psychology and higher education research, the study examined four key predictors, which are personality traits (conscientiousness and openness), motivation, lecturer professional autonomy, and transformational leadership. The study used the quantitative research design by using an online questionnaire, and a total of 150 valid responses were collected from lecturers across Malaysian HEIs. The data were analyzed by using descriptive statistics and correlational analysis to determine the relationships between variables. The findings are expected to provide insights on how individual dispositions, internal motivation, workplace autonomy, and leadership practices collectively shape lecturer's performance. To provide a useful implication for institutional policies, lecturer development, and leadership practices, this study will contribute to a deeper understanding of performance determinants in the Malaysian higher education context.
Determinants of Employee Engagement in Universiti Sains Malaysia Kok Ban Teoh; Chun Qi Teoh; Wei Hao Tew; Thaqif Farhan Ziad; Xin Nee Thoo; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 2 (2026): July 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i2.4743

Abstract

For higher education corporations that are constantly striving to improve service quality, employee retention and organizational performance, employee commitment is the most important key. This study was conducted to examine the factors that will affect employee commitment at Universiti Sains Malaysia. The specific objectives are as follows: (1) to examine the effects of support provided by the organization and perceived by employees, leadership styles, appreciation and recognition on employee commitment; (2) to examine the effects of job flexibility, career opportunities and work-life balance on employee commitment; (3) to examine the role of internal communication as a mediator in these key factors and overall employee commitment. Our findings show that career growth, interpersonal relationships, role clarity, and work environment have significant positive effects on employee engagement among 150 USM staff, with role clarity emerging as the strongest predictor. Employee involvement was not found to have a significant independent effect. These findings indicate that employees are more engaged when they experience clear job expectations, supportive relationships, opportunities for professional development, and a conducive work environment, offering practical guidance for university management to strengthen employee engagement.