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Factors Influencing the Effectiveness of Online Learning Among University Students at Universiti Sains Malaysia Kok Ban Teoh; Lian Xiang Wong; Pei Fang Wong; Shuang Er Wong; Ji Yan Wong; Priya Raj; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 1 (2026): March 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i1.4500

Abstract

Online learning continues to remain an important mode of delivery in higher education, including at Universiti Sains Malaysia (USM) even after the return to physical classroom settings. However, the effectiveness of online learning is still debated, as different studies have reported mix outcomes. Therefore, this study aims to identify the factors influencing the effectiveness of online learning among students at USM. A quantitative research design was adopted, and an online questionnaire was distributed to 150 USM students who have participated in online learning. The data will be analyzed using SPSS to examine the relationships between the factors studied. The findings indicate that teaching presence, and technology usability contribute significantly to the effectiveness of online learning, while student engagement influence it indirectly. Overall, this study provides valuable insights that can help USM and Malaysian higher education improve online learning strategies, enhance digital teaching practices, and strengthen the delivery quality of online education within Malaysian higher education.
Determinants of Digital Consumer Behavior in Online Food Delivery Applications in the Post-Pandemic Era Yee Huei Lok; Kok Ban Teoh; Wen Jing Cheang; Liangyu Chen; Quanxi Chen; Xinkai Feng; Zhuyi Chen; Anees Jane Ali; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i3.4226

Abstract

The rapid advancement of digital technology and post-pandemic lifestyle changes have significantly transformed consumer purchasing behavior, accelerating the growth of online food delivery (OFD) platforms. This study aims to examine the factors influencing customer behavior toward FoodPanda, a leading OFD service in Malaysia, focusing on purchase decisions, usage frequency, and satisfaction. Guided by the technology acceptance model (TAM) and the theory of planned behavior (TPB), the study investigates the effects of perceived promotion, perceived convenience, perceived trust, and service quality on consumer behavior. Using a quantitative approach, data were collected from 200 respondents through an online questionnaire and analyzed using multiple regression analysis. The model explains 80.1% of the variance in customer behavior, with perceived convenience (? = 0.303) being the most influential factor, followed by perceived promotion (? = 0.276) and perceived trust (? = 0.248), while service quality (? = 0.126) is positive but weaker. The results underscore the importance of convenience, trust, and promotional strategies in enhancing customer engagement. This study provides insights into post-pandemic digital consumption patterns and offers practical implications for improving user experience and marketing effectiveness in the competitive OFD market.
Sustaining an Innovative Culture for Competitive Advantage: Strategic Recommendations for Shopee Kok Ban Teoh; Changxiang Zou; Haokai Zou; Xixian Li; Tong Zhang; Aellysya Qistina Rizal Djunaidy; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 2 (2026): May 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i2.4646

Abstract

Malaysia’s digital economy is growing rapidly, and e-commerce platforms such as Shopee Malaysia must sustain continuous innovation to remain competitive. However, maintaining an innovative culture in a fast-changing environment remains challenging. This study examines how leadership support, employee collaboration and knowledge sharing contribute to sustaining innovation culture and strengthening Shopee’s long-term competitiveness. Using secondary data from annual reports, credible online business sources and academic publications from 2020 to 2024, the study applies descriptive and content-based analysis to identify key patterns and insights. The findings show a steady increase in Shopee’s disclosed indicators related to leadership support and employee collaboration between 2020 and 2024, highlighting a growing emphasis on strategic direction and cross-functional coordination. In contrast, the formal knowledge-sharing mechanisms seem limited, suggesting that knowledge exchange mainly relies on informal cooperation. Based on these insights, the study proposes strategic recommendations to enhance innovation capability and organizational resilience for Shopee and other e-commerce firms seeking lasting competitive advantage.