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This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia
Wei Chien Ng
Universiti Sains Malaysia
Humanities

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Journal : Journal of the Community Development in Asia

 1 
Entrepreneurial Challenges and Issues: A Case Study of Undergraduate Entrepreneurs in Malaysia Wei Chien Ng; Paul Dung Gadi; Zhao Shengnan; Rong Sidan; Song Ruixuan; Mohammad Shukor Bin Md Zain; Mohd Fazmin Syazwan Bin Muhammad Fauzie; Daisy Mui Hung Kee; Anees Janee Ali
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4174

Abstract

This study aims to examine the key challenges encountered by Malaysian university students in their entrepreneurial journey, identify the underlying causes, and propose practical recommendations for improvement. Employing a quantitative research design, the study surveyed 100 undergraduate students from Universiti Sains Malaysia (USM) through Google Forms. The findings reveal that entrepreneurial barriers predominantly arise from five major factors: aversion to stressed hard work, aversion to risk, fear of failure, lack of social networking, and lack of resources. These challenges reflect both individual limitations and structural constraints that hinder students’ entrepreneurial engagement and sustainability. Based on the analysis, the study suggests several measures to strengthen entrepreneurial ecosystems in higher education, including enhancing institutional support, optimizing access to funding, improving government policies and regulatory frameworks, and fostering an entrepreneurial culture on campus. Overall, this research contributes to a deeper understanding of the entrepreneurial difficulties faced by university students in Malaysia and highlights the need for integrated efforts from universities, policymakers, and industry stakeholders to cultivate a more supportive environment for student entrepreneurship.
The Effect of Eco-Friendly Packaging on Consumer Purchase Intention: A Study of Beverage Sustainable Packaging Practices Nur Fatin Nabilah Binti Azaini Imran; Nur Firyal Binti Noor Effendee; Nur Hazwani Husna Binti Mohd Faris; Nur Irdina Safi Binti Mohd Puad; Nitin Nitin; Vanshika Verma; Kumar Mayur; Hui Ling Lim; Wei Chien Ng; Meenu Baliyan; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 7, No 1 (2024): January 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i1.2539

Abstract

Being among the biggest beverage manufacturers in the world, Coca-Cola has recently embraced a variety of sustainability measures, such as water conservation, reduced packaging, and the use of renewable energy. However, the idea begs the issue of whether consumers have the intention to purchase Coca-Cola if the product adopts greener practices. This study examines the effect of ecologically friendly packaging on consumer purchase intention, use Coca-Cola as a case study. An online survey was employed to gather primary data from 100 Coca-Cola customers in order to better comprehend and support the research findings. This research investigated whether environmental concerns about awareness of brand and Coca-Cola sustainable packaging practice and awareness of eco- friendly influence will affect the purchase intention of consumers on Coca-Cola. This research provides fresh insights on consumers’ perception of eco-friendly packaging, and how this perception may encourage consumer purchasing decisions.
Co-Authors A. J. Ali Anees Jane Ali Anees Janee Ali Chengcong Qian Co Ying Phan Daisy Mui Hung Kee Daisy Mui Hung Kee Haslindar Binti Ibrahim Haslindar Ibrahim Hui Ling Lim Jian Hua Poh Kumar Mayur Meenu Baliyan Mohammad Shukor Bin Md Zain Mohd Fazmin Syazwan Bin Muhammad Fauzie Nitin Nitin Nur Fatin Nabilah Binti Azaini Imran Nur Firyal Binti Noor Effendee Nur Hazwani Husna Binti Mohd Faris Nur Irdina Safi Binti Mohd Puad Paul Dung Gadi Povinkumar A/L Thevarayan Qistina Binti Mohd Farhan Rafiqah Najwa Binti Mohamad Rasyid Rong Sidan Roshini A/P Muralydaran Song Ruixuan Vanshika Verma Wai Shen Poon Yan Qi Quah Yi Wen Qiu Zhao Shengnan