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All Journal JURNAL MANAJEMEN MOTIVASI
Bartenputri, Ameliasari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Mapping the Digital Shift: A Bibliometric Analysis of Post-Pandemic Consumer Behavior in ASEAN (2020–2025) Bartenputri, Ameliasari; Wardi, Yunia; Evanita, Susi
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8447

Abstract

This bibliometric analysis maps post-pandemic consumer behavior research in ASEAN (2020–2025) using 42 Scopus-indexed articles. Tools like VOSviewer and Biblioshiny reveal trends, key themes (e.g., “COVID-19,” “e-commerce”), and regional focus (e.g., Indonesia, Vietnam). Universiti Teknologi MARA leads in output. Co-citation networks highlight the Theory of Planned Behavior and PLS-SEM, while co-authorship remains fragmented. The study uncovers digital, geographical, and behavioral dimensions, signaling a shift toward online consumption driven by health risks and tech adoption. Findings offer insights for future research, policymaking, and industry strategies in navigating ASEAN’s evolving consumer landscape.
Co-Authors Susi Evanita Yunia Wardi