Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal Journal of Artificial Intelligence and Digital Business Harmoni Economics: International Journal of Economics and Accounting
Yudha Pradana
Universitas Negeri Malang
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Transformasi Digital dan Strategi Nilai Tambah: Pemberdayaan Kelompok Petani Perempuan (KWT) melalui Pemasaran Digital Terpadu dan Inovasi Produk di Desa sumberdem Kecamatan Wonosari Yudha Pradana; Agung Winarno; Agus Hermawan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8462

Abstract

Rural women farmers in developing countries often face significant challenges in scaling their businesses due to conventional management practices and limited access to digital markets. In Wonosari Village, the Women Farmers Group (KWT) possessed abundant local resources like coffee and vegetables but suffered from low added value and lack of professional organizational structures. This study aims to evaluate the impact of a comprehensive intervention focusing on digital transformation and value-added strategies to empower the KWT Wonosari toward entrepreneurial independence. A participatory action research (PAR) approach was employed, involving 50 members of KWT Wonosari. The intervention included intensive workshops on product innovation, digital marketing integration via Instagram and TikTok, branding development, and the implementation of standardized financial reporting and operational procedures (SOP). Data were collected through field observations, pre-and post-training assessments, and qualitative interviews. The findings indicate a significant shift in the members' mindset from subsistence farming to a professional entrepreneurial orientation. The program successfully established a formal organizational structure, generated new value-added processed products, and created a robust digital presence with integrated visual branding. Furthermore, the implementation of simple accounting systems enhanced financial transparency and accountability within the group. This study demonstrates that the synergy between academic expertise and community participation is a critical driver for overcoming the digital divide in rural areas. These results contribute to the achievement of Sustainable Development Goal (SDG) 8 by promoting inclusive economic growth and decent work through community-based digital empowerment.
The Analysis of the Application of 7Ps in Improving the Lambau Semboro Jember Billiards Service Business Dian Hanif; Yudha Pradana; Sudarmiatin Sudarmiatin; Ita Prihatining Wilujeng
Harmoni Economics: International Journal of Economics and Accounting Vol. 2 No. 4 (2025): November: Harmoni Economics: International Journal of Economics and Accounting
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonieconomics.v2i4.356

Abstract

This study examines the application of the 7Ps marketing mix strategy to enhance the performance of the Lambau Semboro Jember Billiards service business. The focus is on businesses in the entertainment sector, which face challenges such as increasing competition and changing consumer preferences. The study explores how the 7Ps—product, price, place, promotion, people, process, and physical evidence—can contribute to improving customer satisfaction and loyalty. The goal is to analyze the effectiveness of each element of the 7Ps in boosting competitiveness and ensuring business sustainability. A qualitative descriptive method was used, employing triangulation techniques through in-depth interviews, participatory observation, and documentation to provide a comprehensive understanding of the marketing strategy in real-world conditions. The findings indicate that the integrated implementation of the 7Ps has supported the development of customer loyalty. Key aspects include offering a social experience through the product, competitive pricing aligned with customer value, a strategically located business, effective word-of-mouth marketing, friendly and responsive service, an efficient service process, and well-maintained physical evidence. The study concludes that consistent and comprehensive application of the 7Ps is essential for improving customer satisfaction, retention, and loyalty, thus enhancing the competitiveness of local service businesses.  
Co-Authors Agus Hermawan Dian Hanif Ita Prihatining Wilujeng Sudarmiatin