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Nova Eviana
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PENILAIAN KEPUASAN MAHASISWA PADA PELAKSANAAN PEMBELAJARAN MELALUI IMPORTANCE PERFORMANCE ANALYSIS DI AKADEMI PARIWISATA INDONESIA JAKARTA Nova Eviana
Eduturisma Vol 1 No 1 (2016): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This study aims to measure student satisfaction towards the implementation of the learning process in AKPINDO. The learning components include as follows (1). lecturers, (2). facilities and infrastructure management, and (3). the procedure, which are developed into 13 indicators. Respondents are 100 of AKPINDO’s students who are determined based on the Slovin‘s formula, using simple random technique. Data analysis technique use Importance Performace Analysis with assistance of SPSS ver. 20. The results show that of the three dimensions measured, the highest satisfaction is the implementation of the procedure, while the lowest is the management of facilities and infrastructure.
PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS PENGUNJUNG DI DAYA TARIK WISATA TAMAN BUAH MEKARSARI BOGOR Nova Eviana; Lenny Yusrini
Eduturisma Vol 1 No 1 (2016): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

The purpose of this study is to determine the effect of product quality and service quality on satisfaction and loyalty of visitors in Mekarsari tourist attractions Bogor. The study is a survey using a questionnaire developed by the underlying theories of quality product, quality service, customer satisfaction and customer loyalty. In the early stages, theoretical validation is conducted toward 30 respondents. Validity and reliability test results show there are 6 items declared invalid and should be eliminated. Data is collected using simple random sampling technique involving 175 respondents by theory of Slovin based on the reasonable population of 300 people. Testing is done using path analysis with the assistance of SPSS ver. 20. The results show that both variables of product quality and service quality influence simultaneously and contribute 43.4% toward visitors’ satisfaction. The contribution of exogenous variables, namely product quality, service quality and visitors’ satisfaction toward of visitors’ loyalty as endogenous variable is 46.6%. Partially only variables of quality products and quality services significantly affect the visitors’ loyalty.
Pengaruh dari Service Quality, Fun, Memorable Tourist Experience terhadap Hedonic Well-Being Hielvita Ludiya Ludiya; Nova Eviana
Eduturisma Vol 6 No 2 (2022): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

In modern society, people increasingly participate in vacations and hope to enhance their well-being through tourism experiences. How well-being changes over the course of a vacation. Well-being is operationalized as one of them is hedonic well-being. Service quality is a main aspect when assessing the quality of services, this related with customer expectations on service provider. Memorable tourism experience as an experience which involves memories that tourists acquire after personally experiencing meaningful activities and events. Memorable tourist experience can influences their well-being as hedonic well-being of tourist. Fun refers to the value dimensions, signifies a dimension of enjoyment and happiness during the consumption process derived from an experience is suggested as a positive factor behind hedonic well-being. This is issue important because various kinds of life pressures and goals, so people want to reduce stress and find personal well-being. A longitudinal study need for better research results related this study, measure of fun need capture of multi dimensional. This research aims to analyze “The Effect of Service Quality, Fun and Memorable Tourist Experience on Hedonic Well-Being”. Research method using a quantitative approach. Sampling technique using purposive sampling with sample in this research is 164 respondents that are local tourist on various museums in coverage area of several Old Town tourist attractions. The technique of data analysis is using SmartPLS 3.0. The result of this research shows that service quality, fun and memorable tourist experience have positive and significant effect on hedonic well-being. Discussion of the study findings and implications for academics and practitioners conclude the paper.
PENINGKATAN KEPUTUSAN BERKUNJUNG WISATAWAN MELALUI PENGEMBANGAN CITRA DESTINASI DAN AKSESIBILITAS DI LEMBAH TEPUS BOGOR Benedicta Jennifer Yosandri; Nova Eviana
Eduturisma Vol 7 No 1 (2022): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

Each tourist attraction manager strives to increase tourist visits in order to increase revenue and maintain the sustainability of tourist attraction management. This can be done through the identification of factors that influence the decision of tourists to visit a tourist attraction. This study aims to analyze the influence of destination image and accessibility on visiting decisions in the Tepus Valley Tourist Attraction. The research method is a quantitative descriptive that uses questionnaires as a data gathering tool. A total of 100 tourists were involved as respondents to the study based on the Lemeshow formula, by accidental sampling. Data analysis techniques use multiple linear regression with SPSS ver.20 software. The results showed that the image of the destination and accessibility partially influenced positively and significantly the decision to visit. Simultaneously, destination image and accessibility have a positive and significant effect on visiting decisions. Therefore, the manager of the Tepus Valley Tourist Attraction needs to continue to strive for improvements to the accessibility and image of the destination in order to increase tourist visits.
Citra Destinasi dan Persepsi Harga Sebagai Prediktor Kepuasan Wisatawan Afifah Sheila Ivanka; Nova Eviana
Eduturisma Vol 8 No 2 (2024): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/e.v8i2.2631

Abstract

This study explores the effect of destination image and perceived price on tourist satisfaction at Wiladatika Recreation Park. Adopting a descriptive quantitative approach, data were gathered through questionnaires administered to 100 purposively selected respondents who had previously visited the park. The collected data were then analyzed using multiple regression analysis. The findings revealed that both destination image and price perception partially and simultaneously affected tourist satisfaction at the park.
Peran Keputusan Berkunjung Dalam Meningkatkan Pengaruh Pemasaran Media Sosial Dan Citra Destinasi Terhadap Kepuasan Wisatawan Di Taman Wisata Alam (TWA) Angke Kapuk Natalia Dea Kurniawati; Nova Eviana
Eduturisma Vol 9 No 1 (2024): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/e.v9i1.2717

Abstract

Tourist satisfaction has been extensively discussed in various academic studies owing to its potential to yield managerial benefits while simultaneously upholding the sustainability of tourist destinations. Prior research has yielded varied findings concerning the impact of social media marketing and destination image on tourist satisfaction. Discrepancies in these findings have prompted inquiries into potential mediating variables. This study aims to investigate the direct influence of social media marketing and destination image on tourist satisfaction, as well as the potential mediation by visiting decisions. Data was collected via questionnaires administered to 154 tourists at TWA Angke Kapuk and analyzed using path analysis techniques. The findings revealed that both social media marketing and destination image significantly and positively influenced visiting decisions and tourist satisfaction. Moreover, the impact of social media marketing and destination image on tourist satisfaction was found to be greater when mediated by visiting decisions. Consequently, managers at TWA Angke Kapuk must enhance the utilization of various social media platforms and enrich content to bolster the positive perception of the destination.
Fortifikasi Cilok dengan Tepung Tulang Ikan Tenggiri sebagai Sumber Kalsium Alternatif Hafidh Arkananta; Nova Eviana
Eduturisma Vol 9 No 1 (2024): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/e.v9i1.2726

Abstract

This study aims to utilize mackerel fish bone waste as an additive in the production of cilok, a traditional tapioca-based snack, to enhance its calcium content. An experimental method was employed by fortifying the cilok dough with mackerel fish bone flour. The research process involved preparing the fortified cilok, observing the production process and product characteristics, and conducting a hedonic test to evaluate consumer acceptance. The hedonic test was carried out with 100 respondents who assessed attributes such as color, aroma, texture, and taste. The results showed that the addition of mackerel fish bone flour at certain proportions was acceptable to the panelists in terms of organoleptic qualities, including color, aroma, texture, and taste. This study demonstrates that fortifying traditional flour-based foods with fish bone waste has the potential to be an innovative solution for improving nutritional value, particularly calcium content, while also contributing to the sustainable utilization of marine-based food waste.
Co-Authors Afifah Sheila Ivanka Afridah Intan Benedicta Jennifer Yosandri Hafidh Arkananta Hielvita Ludiya Ludiya Larasati Utami Lenny Yusrini Natalia Dea Kurniawati Parlagutan Silitonga Pradhistama Rizqi Alharanu Rieke Rahardjo Rudhi Achmadi Ruhil Easoci Sinton Siahaan Syiar Fatiara Veronika Br. Butar