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All Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat Management and Education Journal
Anita Rohmatul Ummah
Universitas KH. A. Wahab Hasbullah
Economics, Econometrics & Finance Education Social Sciences Other

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PEMANFAATAN DIGITAL MARKETING PADA UMKM UNTUK PERTUMBUHAN EKONOMI LOKAL DI DESA KUDUBANJAR Mohammad Ja’far Sodiq Maksum; Anita Rohmatul Ummah
Management and Education Journal Vol. 3 No. 1 (2025)
Publisher : Lembaga Institute Development of Social Economic Cociety

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67538/mej.v3i1.32

Abstract

Kegiatan pengabdian masyarakat ini berfokus pada pengembangan UsahaMikro, Kecil, dan Menengah (UMKM) di Desa Kudubanjar, KabupatenJombang, untuk menghadapi tantangan ekonomi di era digital. Di tengahmasalah kemiskinan dan ketimpangan ekonomi, UMKM memiliki potensisignifikan sebagai motor penggerak ekonomi lokal. Kegiatan inidilaksanakan oleh mahasiswa UNWAHA melalui dua program utama:workshop digital marketing dan pendampingan langsung kepada pelakuUMKM. Workshop bertujuan memberikan pemahaman mendalam tentangdigital marketing, dengan hasil menunjukkan bahwa 72% pesertamemahami materi yang disampaikan. Namun, 28% peserta masihmengalami kesulitan, mengindikasikan perlunya perhatian lebih lanjut.Oleh karena itu, pendampingan dilakukan dengan fokus pada penerapanstrategi pemasaran digital, termasuk penggunaan platform sepertiWhatsApp Business. Melalui upaya ini, diharapkan UMKM di DesaKudubanjar dapat meningkatkan daya saing dan kapasitas produksi, sertamemanfaatkan teknologi informasi untuk memperluas jangkauan pasardan meningkatkan kesejahteraan masyarakat.   ABSTRACTThis community service program focuses on the development of Micro, Small,and Medium Enterprises (MSMEs) in Kudubanjar Village, Jombang Regency,in order to address economic challenges in the digital era. Amidst issues ofpoverty and economic disparity, MSMEs hold significant potential as driversof local economic growth. The program was carried out by UNWAHAstudents through two main initiatives: a digital marketing workshop anddirect assistance to MSME participants. The workshop aimed to provide adeep understanding of digital marketing, with results showing that 72% ofparticipants comprehended the material. However, 28% of participantsfaced difficulties, indicating the need for further attention. Therefore, follow-up assistance was focused on the implementation of digital marketingstrategies, including the use of platforms such as WhatsApp Business.Through these efforts, MSMEs in Kudubanjar Village are expected toenhance their competitiveness and production capacity, leveraginginformation technology to expand market reach and improve communitywelfare
Transformasi Digital: Pendampingan Pemasaran dan Rebranding untuk Kesuksesan UMKM Fitri Umardiyah; Anita Rohmatul Ummah; Noviana Nur Sholihah; Iin Baroroh Ma'arif; Novia Ayu Sekar Pertiwi
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5440

Abstract

Businesses use the internet as a source of information and as a marketing and sales tool. Digital sales and marketing can also reach more potential consumers. The rapid phenomenon of digital information has become a place to shift a business from conventional sales and marketing to digital. However, not all business activists have been able to keep up with changes in the flow of digitalization. This also happens to MSME activists in Kudubanjar Village. The main objective of this PKM activity is to help MSME activists who do not understand the importance of digital sales and marketing and are able to brand their products. PKM activities were carried out in two stages, namely a workshop which was held on August 8, 2024 and mentoring which was carried out on August 12-15, 2024, August 19-22, 2024 and August 27, 2024. The results obtained are that MSME activists understand what branding and digital marketing are, can make logo designs, and can promote products through WhatsApp Bussines.
Co-Authors iin baroroh ma'arif Mohammad Ja’far Sodiq Maksum Noviana Nur Sholihah Pertiwi, Novia Ayu Sekar Umardiyah, Fitri