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All Journal JPI (Jurnal Pendidikan Inklusi) Diankara-Pengabdian Kepada Masyarakat
Winda
Universitas Negeri Makassar
Education

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Pendampingan Transformasi Digital Marketing dan Optimalisasi Konten Kreatif Guna Penguatan Branding UMKM Bakso Daeng Tiro Winda; Samsinar; Masnawaty Sangkala; Zulfadly Yusuf; Ricky Setiawan; Indri Sapira Putri; Siti Syahraeni; Chris Dayanti Br. Ginting S, S.E., M.Si., CTT
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 4 (2026): DIANKARA: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPMK Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/diankara.v2i4.1837

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan branding UMKM Bakso Daeng Tiro melalui pendampingan digitalisasi pemasaran berbasis media sosial dan platform digital. Permasalahan utama mitra adalah pemasaran usaha yang masih dilakukan secara konvensional melalui promosi dari mulut ke mulut dan belum memanfaatkan media digital secara optimal. Metode pelaksanaan menggunakan pendekatan Participatory Action Research (PAR) dengan teknik observasi, wawancara, dokumentasi, serta pendampingan langsung kepada mitra usaha. Program yang dilakukan meliputi optimalisasi media sosial Instagram dan TikTok, pembuatan konten digital, pendaftaran lokasi usaha pada Google Maps, pendampingan marketplace, serta peningkatan tampilan visual usaha melalui penyerahan spanduk dan desain menu baru. Hasil kegiatan menunjukkan bahwa program pendampingan berhasil meningkatkan kehadiran digital UMKM melalui penggunaan media sosial dan platform digital sebagai sarana promosi usaha. Selain itu, mitra mulai memahami pentingnya pemasaran digital dalam memperluas jangkauan promosi dan meningkatkan visibilitas usaha. Meskipun dampak terhadap peningkatan penjualan belum dapat diukur secara maksimal, program ini memberikan perubahan positif terhadap pengembangan pemasaran UMKM Bakso Daeng Tiro di era digital.
Implementasi Pendidikan Inklusif di UPT SPF SMPN 3 Makassar Aisyah Dwi Rahmawati; Arismunandar; Ahlun Ansar; Aulia Gita Cahyani Nur; Winda
JPI (Jurnal Pendidikan Inklusi) Vol. 10 No. 1 (2026): .
Publisher : Jurusan Pendidikan Luar Biasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/inklusi.v10n1.p49-58

Abstract

Inclusive education aims to ensure equal access to education for all students, including those with special needs. This study aims to analyze the implementation of an inclusive education model at UPT SPF SMP Negeri 3 Makassar as a pilot school since 2013. This research employed a descriptive qualitative approach, with data collected through interviews, observations, and documentation. The findings indicate that the school implements an admission policy allocating approximately 2% of seats for students with special needs and integrates them into regular classrooms through adaptive learning practices. The implementation is supported by collaboration among teachers, parents, and partner institutions such as PUSPAGA. However, several challenges persist, including the limited number of special education teachers, inadequate disability-friendly facilities, and low awareness among some parents regarding inclusive education. The study concludes that SMP Negeri 3 Makassar represents a good practice of inclusive education at the junior secondary level. Therefore, improving infrastructure and providing continuous teacher training are recommended to sustain and enhance the quality of inclusive education services.
Co-Authors Ahlun Ansar Aisyah Dwi Rahmawati Arismunandar Aulia Gita Cahyani Nur Chris Dayanti Br. Ginting Indri Sapira Putri Masnawaty Sangkala Ricky Setiawan Samsinar Siti Syahraeni Zulfadly Yusuf