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All Journal Studi Ilmu Manajemen dan Organisasi Greenation International Journal of Economics and Accounting
Haryadi Haryadi
Universitas Jambi, Jambi, Indonesia
Economics, Econometrics & Finance

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City Branding, Electronic Word-of-Mouth, and City Image in Shaping Tourists’ Visiting Decisions Ferry Satria; Haryadi Haryadi; Syahmardi Yacob; Junaidi Junaidi
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.6300

Abstract

Purpose: This study aims to examine how city branding and electronic Word-of-Mouth (e-WOM) influence tourists’ visiting decisions through the mediating role of city image in a medium-sized emerging tourism city. Research Methodology: This study was conducted in Sungai Penuh City, Indonesia, using a quantitative survey of 360 tourists who had previously visited the city. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS, and mediation effects were tested through bootstrapping. Results: The findings show that city branding and e-WOM have significant positive effects on both the city image and tourists’ visiting decisions. City image also has a strong direct influence on visiting decisions and significantly mediates the relationship between city branding, e-WOM, and visiting decisions. Conclusions: This study concludes that tourists’ visiting decisions in emerging urban destinations are shaped not only by institutional branding strategies and online narratives but also by how these factors are translated into a favorable city image. Limitations: This study was limited to one medium-sized tourist city and employed a cross-sectional design, which may restrict the generalizability of the results to other destinations. Contributions: This study highlights the city image as a key mechanism linking city branding and e-WOM to tourists’ visiting decisions and provides practical implications for destination managers to strengthen branding strategies and manage digital communication.
Determinants of Banking Stock Returns: The Moderating Role of Corporate Social Responsibility and Fraud Risk in Indonesian Banking Sukma Rianti; Haryadi Haryadi; Afrizal Afrizal; Enggar Diah Puspa Arum
Greenation International Journal of Economics and Accounting Vol. 4 No. 2 (2026): Greenation International Journal of Economics and Accounting (May - June 2026)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v4i2.935

Abstract

This study examines the effect of financial performance, Enterprise Risk Management (ERM), government ownership structure, and Risk-Based Bank Rating (RBBR) on banking stock returns, with Corporate Social Responsibility (CSR) and fraud risk as moderate variables. The study is motivated by the volatility of the Indonesian capital market and inconsistent findings regarding the relevance of accounting information in emerging markets. This research employed panel data from 27 banking companies listed on the Indonesia Stock Exchange during 2015–2021. Data were analyzed using panel data regression and Moderated Regression Analysis (MRA) through the Panel EGLS approach. The results show that financial performance and ERM negatively affect stock returns, whereas government ownership structure and RBBR positively affect stock returns. CSR significantly moderates the relationship between ERM and stock returns (β = 0.251, p < 0.05) and between government ownership and stock returns (β = 0.314, p < 0.01). The findings indicate that investors perceive strict risk management and aggressive earnings strategies as signals of higher risk exposure and lower short-term growth prospects. In contrast, government ownership and RBBR strengthen investor confidence in institutional support, regulatory compliance, and financial stability. Furthermore, CSR and fraud do not directly affect stock returns but function contextually as moderating mechanisms. The novelty of this study lies in integrating RBBR into stock valuation models and revealing the asymmetric moderating role of CSR and fraud in the Indonesian banking sector. This study contributes to Signaling Theory and Agency Theory by demonstrating that investors in emerging markets rely more heavily on formal regulatory signals during periods of high fraud risk.
The Effect of Budget Politicization and Budget Absorption on Budget Performance in Local Governments of Jambi Province with Budget Commitment as a Moderating Variable Imelda Andrianty; Haryadi Haryadi; Sri Rahayu; Enggar Diah Puspa Arum; Rico Wijaya
Greenation International Journal of Economics and Accounting Vol. 4 No. 2 (2026): Greenation International Journal of Economics and Accounting (May - June 2026)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v4i2.1009

Abstract

This study aims to analyze the effect of budget politicization and budget absorption on the budget performance of local governments in Jambi Province, with budget commitment as a moderating variable. The study employed a quantitative approach using an explanatory survey method and panel data from regency and municipal governments in Jambi Province during the 2016–2024 period. Data analysis was conducted using Partial Least Square (PLS) with WarpPLS 8.0 software. The results indicate that budget politicization does not significantly affect budget performance, whereas budget absorption significantly influences it. Furthermore, budget commitment does not moderate the effect of budget politicization or budget absorption on local government budget performance. These findings suggest that the effectiveness of budget realization plays a more important role in determining budget performance than political dynamics and budget commitment as a moderating factor. This study contributes to the development of the literature on regional financial management, particularly regarding the relationship between budget politicization, budget absorption, and local government budget performance in Jambi Province.
Co-Authors Afrizal Afrizal Enggar Diah Puspa Arum Ferry Satria Imelda Andrianty Junaidi Junaidi Rico Wijaya Sri Rahayu Sukma Rianti Syahmardi Yacob