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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Ade Yanyan Ramdhani
Universitas Telkom
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health

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PENERAPAN TEKNOLOGI TEPAT GUNA (TAJAN STAINLESS & AYAKAN MESH) UNTUK MENINGKATKAN MUTU DAN KEAMANAN PANGAN PRODUK GULA KELAPA DI DESA PERNASIDI Aiza Yudha Pratama; Muhammad Iqbal Faturohman; Ade Yanyan Ramdhani; Vania Roselia Rachmadhani; Rowland Pratama Rajagukguk; Muhammad Ali As- Syaerozi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.47440

Abstract

Program pengabdian masyarakat ini dilaksanakan di Desa Pernasidi, Kecamatan Cilongok, Kabupaten Banyumas, yang merupakan salah satu sentra produksi gula kelapa. Permasalahan utama yang dihadapi oleh Kelompok Tani Gendis Asri adalah tingginya tingkat penolakan produk gula kelapa oleh eksportir akibat inkonsistensi tekstur dan tidak terpenuhinya standar keamanan pangan. Untuk menjawab tantangan tersebut, dilakukan intervensi teknologi tepat guna melalui substitusi wajan baja konvensional dengan wajan stainless steel dan penggunaan ayakan mesh untuk proses sortir. Kegiatan pendampingan dan pelatihan diberikan untuk meningkatkan keterampilan petani dalam penerapan teknologi dan prinsip keamanan pangan, termasuk HACCP. Hasil kegiatan menunjukkan adanya peningkatan signifikan, yaitu efisiensi waktu produksi rata-rata meningkat sebesar 38% dan jumlah produk gula kelapa bertekstur konsisten meningkat sekitar 19,5%. Inovasi ini juga mampu meminimalkan potensi kontaminasi dan meningkatkan standar keamanan pangan, sehingga memberikan kontribusi terhadap peningkatan kualitas produk, daya saing di pasar ekspor, serta kesejahteraan petani setempat.
Digitizing Strategy for MSMEs in Banyumas with a Web-Based Pavlovian Conditioning Approach Lina Fatimah Lishobrina; Diovianto Putra Rakhmadani; Maliana Puspa Arum; Ade Yanyan Ramdhani
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 20 No. 1 (2026)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2026.v20.i01.p05

Abstract

This study examines MSME digitalization through a Web-Based Pavlovian Conditioning approach in Cikakak Village by integrating the Technology–Organization–Environment (TOE) and Diffusion of Innovation (DOI) frameworks. The environmental context includes environmental uncertainty and government support, the organizational context focuses on CEO innovativeness, and the technological context emphasizes IT infrastructure. Innovation attributes analyzed under the DOI model include Relative Advantage, Compatibility, Complexity, Trialability, and Observability. Using a quantitative approach, data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with LISREL software. The results show that Relative Advantage, Compatibility, Trialability, Government Support, and Environmental Uncertainty significantly influence website-based digital adoption among MSMEs. These findings indicate that MSME actors prioritize perceived benefits, alignment with existing business processes, and opportunities for experimentation when adopting digital technologies. In contrast, CEO innovativeness, IT infrastructure, complexity, and observability do not significantly affect adoption, suggesting that external support and environmental conditions play a stronger role in early-stage digital ecosystems. Theoretically, this study contributes by integrating TOE and DOI models to provide a more contextual explanation of MSME digital adoption in rural areas, emphasizing the dominant influence of environmental factors over organizational readiness in developing regions.
Co-Authors Aiza Yudha Pratama Diovianto Putra Rakhmadani Faturohman, Muhammad Iqbal Lina Fatimah Lishobrina Maliana Puspa Arum Muhammad Ali As- Syaerozi Rowland Pratama Rajagukguk Vania Roselia Rachmadhani