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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Rismawati Situmorang
Politeknik Negeri Medan
Humanities Economics, Econometrics & Finance Education Health Professions Public Health

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PENGARUH HARGA TIKET DAN PROMOSI TERHADAP KEPUTUSAN BERKUNJUNG PADA EVENT SAMOSIR MUSIC INTERNATIONAL Widia Fraliska Simarmata; Rismawati Situmorang
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 5 (2025): Vol.6 No. 5 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i5.51332

Abstract

Festival Samosir Music International (SMI) merupakan event tahunan yang sejak 2023 menerapkan sistem tiket berbayar dan mengandalkan Instagram sebagai media promosi utama. Perubahan kebijakan ini diiringi fluktuasi jumlah pengunjung, sehingga perlu diteliti pengaruh harga tiket dan promosi terhadap keputusan berkunjung. Penelitian kuantitatif ini menggunakan metode purposive sampling dengan responden yang telah hadir minimal dua kali dalam dua tahun terakhir. Hasil analisis regresi menunjukkan koefisien determinasi (Adjusted R Square) sebesar 0,578. Artinya, variabel harga tiket dan promosi secara bersama-sama mempengaruhi 57,8% keputusan berkunjung. Sisanya, 42,2%, dipengaruhi oleh faktor lain di luar penelitian seperti fasilitas, lokasi, dan lineup artis. Simpulan penelitian menegaskan bahwa harga tiket dan promosi memiliki dampak yang signifikan, sehingga manajemen festival perlu mempertimbangkan kedua aspek ini secara strategis untuk mendukung pertumbuhan SMI sebagai daya tarik pariwisata dan ekonomi kreatif daerah.
The Effect of Risk Management Implementation on Operational Efficiency in Event Organizers: An Empirical Intervention-Based Study at CV RAP PADUKARYA Desmon Gunadi Siagian; Katrin Jenny Sirait; Jamardua Haro; Rismawati Situmorang
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6518

Abstract

The event organizer industry operates in a dynamic environment characterized by high uncertainty, tight schedules, and complex coordination, making operational efficiency highly dependent on effective risk management practices. However, many small and medium-sized event organizers still rely on reactive approaches that often lead to inefficiencies in time, cost, and operational readiness. This study aims to examine the effect of risk management implementation on operational efficiency in event organizer activities. Operational efficiency is conceptualized as a multidimensional construct consisting of schedule efficiency, cost efficiency, and operational preparedness. This study employs a quantitative evaluative approach using a quasi-experimental one-group pre–post design. Due to the absence of primary field data, a simulation-based quantitative method is applied to represent realistic operational conditions. Data analysis is conducted using descriptive statistics, paired sample t-tests, effect size analysis, and reliability testing. The results indicate statistically significant improvements across all dimensions of operational efficiency following the implementation of risk management practices. Among these dimensions, operational preparedness shows the strongest improvement. The findings suggest that risk management functions as an organizational capability that enhances readiness and adaptability in project-based service environments. This study concludes that simple and feasible risk management practices can substantially improve operational efficiency in event organizer organizations.
Co-Authors Desmon Gunadi Siagian Jamardua Haro - Katrin Jenny Sirait Widia Fraliska Simarmata