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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Toba: Journal of Tourism, Hospitality, and Destination Jurnal Manajemen dan Bisnis
Eni Kusuma Amalia Ningrum
Politeknik Negeri Medan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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PEMBERDAYAAN IBU RUMAH TANGGA MELALUI PELATIHAN KETERAMPILAN PRODUKTIF Rieneke Ryke Kalalo; Ramadha Yanti Parinduri; Chajar Matari Fath Mala; Lukmanul Hakim Aziz; Eni Kusuma Amalia Ningrum
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Vol. 7 No. 2 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i2.57942

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas ibu rumah tangga dalam mengembangkan keterampilan produktif guna mendukung ekonomi keluarga. Metode pelaksanaan yang digunakan berupa pelatihan berbasis praktik yang partisipatif dan aplikatif, disertai dengan pendampingan untuk mendukung implementasi keterampilan dalam aktivitas ekonomi rumah tangga. Hasil kegiatan menunjukkan bahwa peserta tidak hanya memperoleh pemahaman konseptual, tetapi juga mampu menghasilkan produk bernilai ekonomi serta mulai menginisiasi usaha skala rumah tangga. Selain itu, terjadi perubahan sikap yang ditandai dengan meningkatnya kepercayaan diri, motivasi, dan kesadaran akan peran ekonomi perempuan dalam keluarga. Pada tahap implementasi, sebagian peserta telah memasarkan produk secara sederhana, baik melalui jejaring sosial maupun media digital. Di sisi lain, program ini turut memperkuat pemahaman dasar manajemen usaha dan mendorong terbentuknya jejaring sosial antar peserta sebagai modal sosial. Meskipun demikian, beberapa kendala masih dihadapi, seperti keterbatasan modal, konsistensi produksi, dan rendahnya literasi digital. Oleh sebab itu, diperlukan pendampingan berkelanjutan dan dukungan multipihak untuk memastikan keberlanjutan program. Secara keseluruhan, kegiatan ini memberikan kontribusi positif dalam meningkatkan kapasitas dan kemandirian ekonomi ibu rumah tangga, serta berpotensi memperkuat ketahanan ekonomi keluarga secara bertahap dan berkelanjutan.
Analisis Parade Budaya Colorful Medan Night Carnival dalam Memperkuat City Branding Kota Medan sebagai Destinasi Wisata Multikultural Eni Kusuma Amalia Ningrum; Vivianti Novita
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 2 (2026): May 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i2.8371

Abstract

This study aims to examine the contribution of the Colorful Medan Night Carnival Cultural Parade in strengthening Medan City’s city branding as a destination based on cultural diversity. The development of urban tourism demonstrates that cultural identity plays a strategic role in enhancing destination competitiveness through city image formation, the creation of meaningful tourism experiences, and the strengthening of local community participation. This study employed a qualitative method with a descriptive approach. Data were collected through field observations, in-depth interviews, documentation, and relevant literature reviews. The data analysis process was conducted through several stages, including data selection and organization, data presentation, and interpretation to formulate research conclusions.The findings indicate that the Colorful Medan Night Carnival serves as a cultural representation space that showcases the ethnic diversity, traditional values, and creativity of Medan’s communities. The cultural parade functions not only as a form of entertainment or tourism attraction but also as a strategic communication instrument for constructing city identity through cultural symbols, visual aesthetics, performing arts, and authentic tourism experiences. The involvement of various stakeholders, including local government, cultural communities, local residents, and tourists, plays an essential role in supporting the sustainability of the event as part of the city branding strategy. This study concludes that the Colorful Medan Night Carnival contributes to strengthening Medan’s image as a multicultural city while enhancing its position as a culture-based tourism destination.
Peran Event MICE sebagai Media Promosi Sektor Ekonomi Kreatif dan UMKM di Kota Medan Eni Kusuma Amalia Ningrum
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.7071

Abstract

ABSTRAK This study aims to analyze (1) the role of MICE events as a promotional medium for the creative economy and MSME sectors in Medan City, (2) strategies to enhance that role, and (3) factors influencing its optimization. The research employs a qualitative approach with purposive sampling of key stakeholders in the MICE ecosystem, creative economy actors, and MSME owners, using in-depth interviews, event observations conducted from August to October 2025, and document analysis, which are validated through source and method triangulation. The findings indicate that MICE events have functioned as an effective promotional medium for creative economy actors and MSMEs, while the enhancement strategy is formulated as an integration flow of MSMEs into the MICE supply chain, covering pre-event, during-event (strategic placement and promotional activation), and post-event phases. The optimization of this role is strongly influenced by three main factors: the absence of clear technical regulations, limited competencies and institutional capacity of MSMEs/creative economy actors, and event infrastructure design and management that do not yet fully favor local players. Overall, the study concludes that MICE events in Medan City hold significant potential as a promotional medium for the creative economy and MSME sectors but require policy reinforcement, capacity building for local actors, and improvements in event design and management to function optimally as a lever for competitiveness and sustainability of local businesses.
Analisis Strategi Pemasaran dalam Membangun Engagement pada Sustainable Experiental Event Promosi Car Free Night Medan Eni Kusuma Amalia Ningrum; Eryani Eryani
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7969

Abstract

This study aims to examine the marketing strategies implemented to enhance community engagement within the concept of a sustainable experiential event through the organization of Car Free Night (CFN) Medan as a medium for urban tourism promotion. This research employs a qualitative approach using a case study method focusing on the Kesawan heritage area in Medan City. Data were collected through direct observation, semi-structured interviews, documentation, and literature reviews involving various stakeholders, including event organizers, the Medan City Tourism Office, local MSME actors, creative communities, surrounding residents, and visitors. Data analysis was conducted using the interactive model developed by Miles, Huberman, and Saldaña, which includes data reduction, data presentation, and conclusion drawing.The findings reveal that CFN Medan’s marketing strategy is implemented through digital promotion, community collaboration, support for local MSMEs, and the enhancement of the Kesawan heritage area as the event’s main attraction. The application of experiential marketing through the dimensions of sense, feel, think, act, and relate successfully creates meaningful experiences for visitors while encouraging active community participation. Furthermore, the sustainable event approach contributes to strengthening the local economy, optimizing the use of public spaces, and enhancing Medan City’s image as an urban tourism destination. This study demonstrates that the integration of experiential marketing and sustainability principles can serve as an effective strategy for fostering community engagement and strengthening Medan City’s branding as a competitive urban destination.
Co-Authors Chajar Matari Fath Mala Efni Siregar & Vivianti Novita - Eryani Eryani Lukmanul Hakim Aziz Ramadha Yanti Parindori Rieneke Ryke Kalalo