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PENDAMPINGAN TRANSFORMASI DIGITAL PADA UMKM DALAM MENGHADAPI ERA EKONOMI 5.0 Dodi Setiawan Riatmaja; Hendra Kasman; Wetri Efita; Mawardi Mawardi; Jacobus Wiwin Kuswinardi; Beno Jange
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2026): Inpress Vol. 7 No. 3 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i3.58209

Abstract

Era Ekonomi 5.0 menuntut pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mampu beradaptasi dengan perkembangan teknologi digital agar dapat meningkatkan daya saing dan keberlanjutan usaha. Namun, masih banyak UMKM yang menghadapi kendala berupa rendahnya literasi digital, keterbatasan pemanfaatan teknologi, serta minimnya pemahaman mengenai pemasaran digital dan pengelolaan usaha berbasis teknologi. Kegiatan pengabdian masyarakat ini bertujuan untuk mendampingi UMKM dalam melakukan transformasi digital melalui pelatihan dan pendampingan penggunaan teknologi digital. Metode yang digunakan meliputi sosialisasi, pelatihan, praktik penggunaan media sosial dan marketplace, serta pendampingan pengelolaan usaha berbasis aplikasi digital. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan pelaku UMKM dalam memanfaatkan teknologi digital untuk pemasaran, komunikasi pelanggan, dan pengelolaan usaha. Selain itu, pelaku UMKM menjadi lebih siap menghadapi tantangan Era Ekonomi 5.0 dengan menerapkan strategi bisnis yang lebih inovatif dan adaptif. Pendampingan transformasi digital ini penting untuk mendukung keberlanjutan dan peningkatan daya saing UMKM di era digital.
The Impact of Ecotourism on Local Community Income: Case Study of the Wisata Alam Taman Rusa in Aceh Besar Regency Dedi Sufriadi; Nadiatul Husna; Rizka Rizka; Zakaria Zakaria; Mawardi Mawardi
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/rnvqrs67

Abstract

Ecotourism is a form of sustainable tourism that has the potential to provide economic benefits to local communities while maintaining environmental sustainability. The presence of ecotourism destinations is expected to create business and employment opportunities that can improve the welfare of surrounding communities. This study aims to examine the impact of ecotourism on the income of local communities around the Wisata Alam Taman Rusa tourism destination in Aceh Besar Regency. A descriptive qualitative approach was employed, with data collected through observation, in-depth interviews, and documentation. The informants consisted of village officials, tourism managers, business owners, workers, and other relevant stakeholders selected purposively. Data were analyzed through data reduction, data display, and conclusion drawing, supported by SWOT analysis to identify internal and external factors influencing tourism development. The findings indicate that the existence of Wisata Alam Taman Rusa has positively affected local community income through the creation of business opportunities and employment. In addition, tourism activities contribute to village revenue and support local economic development. Therefore, sustainable ecotourism management has significant potential to enhance the welfare of local communities.
Pengaruh Budaya Organisasi dan Employee Engagement Terhadap Turnover Intention Pada Perusahaan Startup Muhammad Andi; Mawardi Mawardi; Kasmaniar Kasmaniar; Saiful Amri; Maksalmina Maksalmina
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6835

Abstract

This study aims to examine how organizational culture and the level of employee engagement influence employees' turnover intentions within startup companies. High employee turnover in the startup sector which can lead to financial and operational issues served as the primary motivation for this research. A quantitative approach with a causal-correlational design was employed. The study population consisted of 220 active employees, with the sample size determined using Slovin's formula at a 5% margin of error. Data were collected via questionnaires and analyzed using multiple linear regression. The results indicate that organizational culture has a positive and significant partial effect on turnover intention (t-calculated 6.597 > t-table 1.975). Similarly, employee engagement has a positive and significant effect on turnover intention (t-calculated 3.988 > t-table 1.975). Collectively, both independent variables significantly influence employees' turnover intentions (F-calculated 29.017). These findings demonstrate that the management of work culture and emotional connections among employees is crucial in reducing the number of staff members who decide to leave a startup.