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All Journal Siber Journal of Advanced Multidisciplinary Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Muhammad Riza Affiat
Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

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Pelatihan Digital Marketing sebagai Strategi Pemasaran Modern di PT Wisata Jelajah Insani Lut Mafrudoh; Indriyati Indriyati; Muhammad Riza Affiat
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 3 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (April - Juni 2025)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v3i2.848

Abstract

Pemasaran digital telah menjadi salah satu strategi utama dalam meningkatkan daya saing bisnis di era digital. PT Wisata Jelajah Insani mengadopsi pendekatan ini dengan mengadakan pelatihan digital marketing bagi karyawannya guna meningkatkan pemahaman dan keterampilan mereka dalam pemasaran berbasis teknologi. Pelatihan ini mencakup berbagai teknik pemasaran digital, seperti Website Marketing, Email Marketing, dan Social Media Marketing, yang dirancang untuk meningkatkan visibilitas bisnis serta keterlibatan pelanggan (Customer Engagement). Metode yang digunakan dalam pelatihan ini meliputi sesi teori, praktik langsung, serta evaluasi berbasis kuantitatif dan kualitatif untuk mengukur efektivitas program. Hasil evaluasi menunjukkan peningkatan pemahaman digital marketing sebesar 85%, peningkatan keterampilan merancang strategi pemasaran digital sebesar 80%, serta dampak positif terhadap interaksi media sosial (35% peningkatan dalam tiga bulan) dan peningkatan kunjungan situs web perusahaan sebesar 25%.Dengan hasil tersebut, pelatihan digital marketing terbukti memberikan manfaat yang signifikan bagi PT Wisata Jelajah Insani dalam memperkuat kehadiran digitalnya dan meningkatkan daya saing bisnis. Kerangka kerja yang diterapkan dalam program ini dapat menjadi model bagi perusahaan lain yang ingin mengembangkan strategi pemasaran digital secara efektif.
The Influence of Warehouse Management, E-Commerce Technology, and External Factors on Customer Satisfaction in Goods Delivery Services Erny Sulistyaningsih; Muhammad Riza Affiat; Natalia Ayu Hapsari; Intan Maesti Gani; Nita Rosmala Dewi
Siber Journal of Advanced Multidisciplinary Vol. 3 No. 1 (2025): (SJAM) Siber Journal of Advanced Multidisciplinary (April - June 2025)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v3i1.540

Abstract

The rapid growth of e-commerce and globalization has positioned delivery services as a critical backbone of modern economic systems. However, customer satisfaction in this sector remains challenged by warehouse management inefficiencies, limited adoption of e-commerce technology, and uncertainties caused by external factors such as infrastructure conditions, regulatory changes, and socio-economic dynamics. This study aims to examine the influence of warehouse management, e-commerce technology, and external factors on customer satisfaction in delivery services. Employing a qualitative descriptive design with a literature review approach, this research synthesizes findings from previous studies indexed in reputable international databases including Scopus, Web of Science, Emerald, and Springer. Data analysis was conducted through comparative synthesis to identify similarities, differences, and interrelationships among the variables. The findings indicate that effective warehouse management improves delivery speed, cost efficiency, and service quality; e-commerce technology enhances transparency, platform accessibility, and customer engagement; while external factors such as infrastructure readiness and government policies significantly affect overall reliability. The study highlights that customer satisfaction is shaped by key indicators such as delivery speed, product security, affordability, and customer service quality. This research contributes theoretically by integrating three major determinants of logistics performance into a comprehensive framework, and practically by offering insights for logistics companies and policymakers to design adaptive strategies that enhance customer satisfaction in a rapidly evolving business environment.
Co-Authors Gani, Intan Maesti Indriyati Indriyati Lut Mafrudoh Natalia Ayu Hapsari Nita Rosmala Dewi