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All Journal Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JURNAL ABDIMAS TRANSPORTASI & LOGISTIK Jurnal Pengabdian Masyarakat dan Penelitian Terapan Atestasi : Jurnal Ilmiah Akuntansi
Mafrudoh, Lut
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Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Social Sciences Transportation Other

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Sosialisasi Penggunaan Aplikasi Siap Terbang dalam Penanganan Cargo Udara Sari, Mustika; Perawati, Duyesna; Mafrudoh, Lut
Jurnal Abdimas Transportasi & Logistik Vol. 4 No. 2 (2024): Oktober
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.atl.v4i2.1810

Abstract

This outreach activity aims to introduce and increase understanding of air cargo service users, especially employees of PT. Precision Logistics International, regarding the Ready to Fly Application launched by the Directorate General of Customs and Excise. This application is designed to simplify the process of processing export-import cargo documents at Soekarno-Hatta Airport, especially in the context of digitalization and the COVID-19 pandemic, which requires reducing physical interaction and implementing an online system. The outreach methods used include live and interactive demonstrations, which make it easier for participants to understand and operate the main features of the application, such as submitting documents and checking application status. The results of this activity show participant enthusiasm and increased efficiency in work processes, which has the potential to reduce cargo handling time and storage costs. With this outreach, it is hoped that service users can work more effectively, improve service quality, and support the company's smooth operations.
Regional Tourism In Banten Potential And Development Mafrudoh, Lut
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.3700

Abstract

The province of Banten, located at the western tip of Java Island, has tremendous tourism potential with various natural, cultural, and historical destinations. This article examines Banten's tourism potential, including beach tourism, cultural tourism, religious tourism, and nature conservation. The research aims to explore the untapped tourism potential and highlight the need for infrastructure development and tourism promotion to enhance Banten's appeal on a regional and national scale. The method used in this study is a literature review and secondary data analysis from local government reports and the Ministry of Tourism. The discussion results emphasize the importance of integrated management and promotion strategies to increase tourist visits and boost the local economy. This article provides strategic recommendations for the sustainable development of tourism in Banten.  
Pelatihan Digital Marketing sebagai Strategi Pemasaran Modern di PT Wisata Jelajah Insani Mafrudoh, Lut; Indriyati, Indriyati; Affiat, Muhammad Riza
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 3 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (April - Juni 2025)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v3i2.848

Abstract

Pemasaran digital telah menjadi salah satu strategi utama dalam meningkatkan daya saing bisnis di era digital. PT Wisata Jelajah Insani mengadopsi pendekatan ini dengan mengadakan pelatihan digital marketing bagi karyawannya guna meningkatkan pemahaman dan keterampilan mereka dalam pemasaran berbasis teknologi. Pelatihan ini mencakup berbagai teknik pemasaran digital, seperti Website Marketing, Email Marketing, dan Social Media Marketing, yang dirancang untuk meningkatkan visibilitas bisnis serta keterlibatan pelanggan (Customer Engagement). Metode yang digunakan dalam pelatihan ini meliputi sesi teori, praktik langsung, serta evaluasi berbasis kuantitatif dan kualitatif untuk mengukur efektivitas program. Hasil evaluasi menunjukkan peningkatan pemahaman digital marketing sebesar 85%, peningkatan keterampilan merancang strategi pemasaran digital sebesar 80%, serta dampak positif terhadap interaksi media sosial (35% peningkatan dalam tiga bulan) dan peningkatan kunjungan situs web perusahaan sebesar 25%.Dengan hasil tersebut, pelatihan digital marketing terbukti memberikan manfaat yang signifikan bagi PT Wisata Jelajah Insani dalam memperkuat kehadiran digitalnya dan meningkatkan daya saing bisnis. Kerangka kerja yang diterapkan dalam program ini dapat menjadi model bagi perusahaan lain yang ingin mengembangkan strategi pemasaran digital secara efektif.
Stop bullying sebagai upaya pencegahan perilaku perundungan di lingkungan sekolah Indriyati; Prasetya, Oce; Mafrudoh, Lut; Adenan; Suhendra, Agus
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 5 No. 1 (2024)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v5i1.21509

Abstract

Perundungan atau bullying adalah perilaku agresif yang merugikan individu yang menjadi korban. Fenomena ini tidak hanya menjadi isu individual, tetapi juga menciptakan dampak yang merugikan pada tingkat sosial dan psikologis, khususnya di lingkungan sekolah. Penyuluhan Stop Bullying bertujuan untuk meningkatkan kesadaran siswa tentang dampak negatif perundungan, menggunakan metode Participatory Action Research mengajak mereka untuk berperan aktif dalam mencegahnya, dan membangun lingkungan sekolah yang bebas dari perilaku tersebut. Pelaksanaan penyuluhan ini dilakukan dengan cara presentasi yang interaktif dengan siswa di ruang kelas. Melalui pemahaman yang lebih mendalam, diharapkan siswa dapat menjadi agen perubahan positif dalam mengatasi masalah perundungan di sekolah. Pendekatan holistik yang melibatkan seluruh komponen dalam lingkungan sekolah diperlukan untuk mengatasi permasalahan perundungan. Hasil dari pre test dan post test yang telah dilakukan terdapat peningkatan pemahaman siswa. Partisipasi aktif dari semua pihak terkait, diharapkan dapat diciptakan lingkungan sekolah yang aman, inklusif, dan bebas dari perilaku perundungan.
The Role of Online Marketing Media on Airline Ticket Purchasing Decisions Sari, Mustika; Abdurrahman, Edi; Mafrudoh, Lut; Basuki, Friska Balqist
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i2.975

Abstract

This study aimed to determine the effect of social media, influences, and brand image on purchasing decisions. The method used in this research is quantitative-descriptive. The population in this study were consumers who had purchased Jetstar Asia airline tickets in 2022. In this study, we used the probability sampling technique with the simple random sampling method, namely with a sample size of 160 respondents. The analysis method in this study uses SEM-PLS with the SmartPLS 3.0 application. The results of this study state that social media has a positive and significant effect on purchasing decisions, influences have a positive and significant impact on buying decisions, and brand image has a positive and significant effect on buying decisions.
Reconstructing Indonesia's Tourism Law: A Strategic Framework for Sustainable and Inclusive Tourism Governance Mafrudoh, Lut; Rahmanita, Myrza; Jaya, Lalu Aswadi; Wahjono, Budi; Wahjono, Faisal
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5270

Abstract

This article critically examines the urgency to revise Indonesia’s Law No. 10 of 2009 on Tourism to address current challenges in the tourism sector. The law, though once progressive, is now outdated amid rapid digital transformation, the need for sustainability, and increased community participation. Through a normative legal and comparative approach, this study identifies critical gaps, such as the lack of digital governance, weak legal protection for tourism workers and MSMEs, and the absence of crisis mitigation mechanisms. The findings recommend integrating principles of sustainable development, digital transparency, and inclusive governance into the revised legal framework. Furthermore, the revision should recognize community-based tourism (CBT), strengthen the role of local governments and BUMDs, and provide legal certainty in post-disaster tourism recovery. A well-formulated legal foundation is essential to ensure that tourism becomes not only a driver of economic growth but also a tool for environmental conservation and social equity. This study contributes to the discourse on tourism legislation reform and supports a more adaptive and inclusive legal framework for Indonesia’s tourism sector.
Co-Authors Abdurrahman, Edi Adenan Affiat, Muhammad Riza Basuki, Friska Balqist Indriyati Indriyati Indriyati Jaya, Lalu Aswadi Mustika Sari, Mustika Myrza Rahmanita Oce Prasetya, Oce Perawati, Duyesna Suhendra, Agus Wahjono, Budi Wahjono, Faisal