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All Journal Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)
Irayani
Universitas Tridinanti Palembang
Humanities Economics, Econometrics & Finance Social Sciences

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COMPENSATION, WORK ENVIRONMENT, AND MOTIVATION AS PREDICTORS OF EMPLOYEE JOB SATISFACTION Akbar Agapitus; Nina Fitriana; Herlan Djunaidi; Irayani; Yolanda Veybitha
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 9 No. 2 (2026): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jam-ekis.v9i2.10339

Abstract

This study aims to examine the effect of compensation, work environment, and work motivation on employee job satisfaction at Kursus Kampung Inggris Tempirai, PALI Regency. This research uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to 43 respondents. The data analysis technique used is multiple linear regression with SPSS version 26. The results show that compensation, work environment, and work motivation have a positive and significant effect on employee job satisfaction, both partially and simultaneously. The F-test result shows a significance value of 0.000 (< 0.05), indicating that all independent variables simultaneously affect job satisfaction. The t-test results also indicate that each independent variable has a significant individual effect on job satisfaction. Therefore, improving compensation systems, creating a supportive work environment, and increasing employee motivation are essential strategies to enhance job satisfaction
ENHANCING SUSTAINABLE GROWTH THROUGH E-WOM, BRAND IMAGE, PRICE, AND CUSTOMER LOYALTY: EVIDENCE FROM BARENBLISS COSMETICS ON TOKOPEDIA Irayani; Amrillah Azrin; Mariyam Zanariah; Suharti; Herman Efrizal
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 9 No. 1 (2026): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jam-ekis.v9i1.9614

Abstract

The expansion of Indonesia’s digital economy has reshaped marketing practices, particularly in e-commerce, where beauty and personal care products are among the fastest-growing segments. Barenbliss Cosmetics, a Korean beauty brand gaining popularity in Indonesia, benefits from platforms such as Tokopedia to engage young, urban consumers. Prior studies confirm that Electronic Word of Mouth (E-WOM), brand image, and price significantly influence purchase decisions; however, limited research has examined how these variables collectively contribute to customer loyalty and sustainable growth in the cosmetics sector. This study addresses this gap by integrating loyalty and sustainable growth as strategic outcomes, offering a novel perspective that links tactical marketing factors to long-term business performance. The objective of this research is to analyze the effects of E-WOM, brand image, and price on purchase decisions and to investigate how these decisions translate into customer loyalty and sustainable growth. A quantitative approach was employed, with data collected through online questionnaires distributed to Tokopedia consumers who have purchased Barenbliss products. Structural equation modeling (SEM) was applied to test both direct and indirect relationships among variables. The results demonstrate that E-WOM, brand image, and price significantly affect purchase decisions, with brand image emerging as the strongest predictor. Furthermore, customer loyalty is found to mediate the relationship between purchase decisions and sustainable growth. The findings highlight that integrating E-WOM, branding, and pricing strategies is essential not only for influencing short-term consumer behavior but also for ensuring sustainable growth in competitive digital marketplaces.  
Co-Authors Akbar Agapitus Amrillah Azrin Herlan Djunaidi Herman Efrizal Mariyam Zanariah Nina Fitriana Suharti Yolanda Veybitha