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All Journal An-Nashiha: Journal of Broadcasting and Islamic Comunication Studies Busyro : Jurnal Dakwah dan Komunikasi Islam
Hikmatussahri Ramadan
Universitas Islam Negeri Sunan Gunung Djati Bandung
Social Sciences

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Transformasi Otoritas Keagamaan di Era Digital: Analisis “Medium is the Message”  pada Konten Youtube Shorts Hikmatussahri Ramadan; Muhammad Fahmi Syihab; Asep Iwan Setiawan
AN-NASHIHA Journal of Broadcasting and Islamic Communication Studies Vol. 6 No. 1 (2026): April : Jurnal AN-Nashiha Journal of Broadcasting and Islamic Communcation Stud
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/an-nashiha.v6i1.2939

Abstract

The rapid development of digital media has fundamentally transformed the landscape of religious communication, particularly in Muslim-majority societies. The emergence of short-form video platforms such as YouTube Shorts has raised critical questions about how religious messages are constructed, distributed, and received in algorithmically-driven digital environments, and how traditional religious authority is renegotiated in the process. This study aims to analyze the transformation of religious messages and authority in YouTube Shorts-based da’wah content as part of the broader phenomenon of digital religious communication. This research employs a qualitative approach with a case study design to explore in depth the discursive practices and meaning construction within digital spaces. Data were collected through non-participant observation of YouTube Shorts content, semi-structured interviews with digital da’wah creators and audiences, and documentation including content metadata and user interactions. Informants were selected using purposive and snowball sampling techniques based on relevance and level of engagement in producing or consuming religious content. The findings reveal four main themes: (1) simplification and fragmentation of religious messages due to time constraints, (2) the dominance of algorithms in shaping content visibility and structure, (3) the shift of religious authority from knowledge-based legitimacy to digital popularity, and (4) audience interactivity in constructing collective meaning through comment sections. These findings indicate that digital media not only functions as a medium of dissemination but also actively shapes how religious messages are produced, distributed, and interpreted. In conclusion, this study highlights that the transformation of religious communication in the digital era contributes theoretically to strengthening the concepts of digital religion and mediatization, while offering practical implications for adaptive yet substantive da’wah strategies. The study also recommends enhancing digital religious literacy and conducting further cross-platform research to deepen understanding of religious dynamics in the new media era.
Da'wah as a Commodity: Analysis of Commodification and Mediatization of Religion in the Religious Talk Show Program of Wisata Hati and Islam Itu Indah Hikmatussahri Ramadan; Ikbal Nursamsi; Asep Iwan Setiawan
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 7 No. 1 (2025): November : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v7i1.2429

Abstract

In this modern era, da'wah is often exploited for material gain. Da'wah activities should be used to disseminate Islamic values ​​to its adherents, as the saying "Ballighu 'aani Walau ayat" (convey even one verse). This is different from the religious command, this study aims to analyze the phenomenon of commodification and mediatization of religion in the television da'wah programs Wisata Hati and Islam Itu Indah (Islam Itu Indah). Using qualitative methods through literature study and digital observation, this study utilizes Vincent Mosco's Commodification theory and Stig Hjarvard and Stewart Hoover's Mediatization of Religion theory to understand the dynamics of da'wah message production in the media. The results of the study indicate that both programs underwent a commodification process that included the commodification of content, the commodification of audiences, and the commodification of preaching figures, where spiritual values ​​were processed according to market and broadcasting industry demands. Furthermore, mediatization was seen through message visualization, content segmentation, personalization of ustadz figures, and the integration of entertainment elements that formed a new, more emotive and popular religiosity. The important findings of this study formulated the concept of Hybrid Da'wah, namely a da'wah model born from the negotiation between the sacredness of teachings and the rationality of the media industry. This concept shows the paradox between expanding access to da'wah and the potential for simplifying spiritual meaning. This research contributes to the study of religious communication in the context of modern media culture in Indonesia.
Co-Authors Asep Iwan Setiawan Ikbal Nursamsi Muhammad Fahmi Syihab