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All Journal An-Nashiha: Journal of Broadcasting and Islamic Comunication Studies Busyro : Jurnal Dakwah dan Komunikasi Islam
Muhammad Fahmi Syihab
Universitas Islam Negeri Sunan Gunung Djati Bandung
Social Sciences

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Ecological Preaching Communication Strategy as a Response to Social Change in the Digital Era: A Comparative Study of Al-Ittifaq Ciwidey Islamic Boarding School and Fish Bank Indonesia Irfan Haniful Qoyyim; Muhammad Fahmi Syihab; Cecep Sunarya
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 7 No. 2 (2026): Mei: Busyro Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v7i2.3078

Abstract

The global ecological crisis and contemporary social problems compel Islamic institutions to respond through concrete action rather than verbal preaching alone. This study analyzes ecological da'wah communication strategies in responding to social change through a comparative study of Pesantren Al-Ittifaq Ciwidey and Fish Bank Indonesia. Both institutions demonstrate how Islamic theological values are operationalized through action-based programs in distinct institutional contexts. This research employs a qualitative approach using comparative virtual ethnography and netnography on digital platforms, including Instagram accounts and official websites of both institutions. The study applies Contextual Da'wah Theory, Murray Bookchin's Social Ecology Theory, and the Transformative Da'wah framework. Findings reveal three convergent communication strategies: participatory engagement, educational empowerment, and digital amplification. Pesantren Al-Ittifaq integrates organic farming, waste recycling, and a cooperative network empowering 270 alumni farmers, generating a 300% increase in farmers' income since 1993. Fish Bank Indonesia implements circular economy principles through community-based waste management and environmental campaigns. Both institutions demonstrate that ecological da'wah bil hal, combined with strategic digital communication, functions as an effective agent of social transformation. This comparative analysis contributes a theoretical framework for understanding action-based ecological da'wah across different institutional types in Indonesia and recommends the tathwir-tamkin paradigm as a practical guide for designing sustainable ecological da'wah programs.  
Transformasi Otoritas Keagamaan di Era Digital: Analisis “Medium is the Message”  pada Konten Youtube Shorts Hikmatussahri Ramadan; Muhammad Fahmi Syihab; Asep Iwan Setiawan
AN-NASHIHA Journal of Broadcasting and Islamic Communication Studies Vol. 6 No. 1 (2026): April : Jurnal AN-Nashiha Journal of Broadcasting and Islamic Communcation Stud
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/an-nashiha.v6i1.2939

Abstract

The rapid development of digital media has fundamentally transformed the landscape of religious communication, particularly in Muslim-majority societies. The emergence of short-form video platforms such as YouTube Shorts has raised critical questions about how religious messages are constructed, distributed, and received in algorithmically-driven digital environments, and how traditional religious authority is renegotiated in the process. This study aims to analyze the transformation of religious messages and authority in YouTube Shorts-based da’wah content as part of the broader phenomenon of digital religious communication. This research employs a qualitative approach with a case study design to explore in depth the discursive practices and meaning construction within digital spaces. Data were collected through non-participant observation of YouTube Shorts content, semi-structured interviews with digital da’wah creators and audiences, and documentation including content metadata and user interactions. Informants were selected using purposive and snowball sampling techniques based on relevance and level of engagement in producing or consuming religious content. The findings reveal four main themes: (1) simplification and fragmentation of religious messages due to time constraints, (2) the dominance of algorithms in shaping content visibility and structure, (3) the shift of religious authority from knowledge-based legitimacy to digital popularity, and (4) audience interactivity in constructing collective meaning through comment sections. These findings indicate that digital media not only functions as a medium of dissemination but also actively shapes how religious messages are produced, distributed, and interpreted. In conclusion, this study highlights that the transformation of religious communication in the digital era contributes theoretically to strengthening the concepts of digital religion and mediatization, while offering practical implications for adaptive yet substantive da’wah strategies. The study also recommends enhancing digital religious literacy and conducting further cross-platform research to deepen understanding of religious dynamics in the new media era.
The Effects of Mass Communication on Changes of Public Attitudes and Behavior in the Digital Era Hendra Prasetia; Muhammad Fahmi Syihab; Umi Halwati
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 7 No. 1 (2025): November : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v7i1.2437

Abstract

Through social media and online platforms that reach a wide audience, the development of information technology in the digital era has significantly changed the pattern of mass communication. Every message in the media does not stop at conveying information but can also have an impact on the audience. This impact is known as the mass communication effect, which has become a major focus in communication studies. How audiences think, act, and behave is largely influenced by the media. This study aims to discuss the effects of mass communication on changes in attitudes and behavior, focusing on three main domains of human psychology: cognitive, affective, and conative. This research use descriptive qualitative approach and content analysis to emphasize the effects of mass communication on the psychological realm. The results of this study demonstrate that digital media has the ability to construct knowledge, influence feelings, and drive audience action quickly and dynamically. This research confirms that the role of social media as a strategic space requires critical study, especially on the effects of mass communication on understanding the relationship between media dynamics, society, and the process of forming an opinion that has an impact on changes in people's attitudes and behavior.
Mediatization of Religion in the Digital Era: A Case Study of Habib Ja'far's "Login" Podcast in Religious, Media, and Community Relations Irfan Haniful Qoyyim; Muhammad Fahmi Syihab
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 7 No. 1 (2025): November : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v7i1.2546

Abstract

This study explores the phenomenon of religious mediatization in the digital era through a case study of the “Login” podcast hosted by Habib Ja’far. The research focuses on how religious practices, clerical authority, and spiritual meanings are transformed through interaction with digital media logic. Employing a qualitative approach with discourse analysis and content observation, the study examines adaptive communication strategies in digital da’wah addressing younger audiences. Findings reveal that Habib Ja’far successfully constructs an inclusive dialogical space where religion emerges as an open, light, and contextually relevant narrative. In this sense, religious mediatization goes beyond message dissemination, becoming a negotiation of identity and authority within the digital public sphere.
Co-Authors Asep Iwan Setiawan Cecep Sunarya Hendra Prasetia Hikmatussahri Ramadan Irfan Haniful Qoyyim Umi Halwati