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All Journal An-Nashiha: Journal of Broadcasting and Islamic Comunication Studies Busyro : Jurnal Dakwah dan Komunikasi Islam
Ikbal Nursamsi
Universitas Islam Negeri Sunan Gunung Djati Bandung
Social Sciences

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Dakwah di Balik Algoritma: Analisis Echo Chamber dan Filter Bubble dalam Pembentukan Opini Publik  terhadap Kasus Ustadz  di Pati Hendra Prasetia; Ikbal Nursamsi; Asep Iwan Setiawan
AN-NASHIHA Journal of Broadcasting and Islamic Communication Studies Vol. 6 No. 1 (2026): April : Jurnal AN-Nashiha Journal of Broadcasting and Islamic Communcation Stud
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/an-nashiha.v6i1.3291

Abstract

Religious digitalization has shifted the dawah stage from traditional pulpits to visual-interactive platforms mediated by algorithms. This study aims to analyze how the mechanisms of Filter Bubbles and Echo Chambers on Instagram social media shape Indonesian netizens' public opinion, specifically in responding to moral scandals involving religious authorities in Pati Regency. Using a qualitative research method with a netnographic approach, the researcher conducted passive observation (lurking) of organic interactions in Instagram comment columns. The results show that the Instagram algorithm creates information isolation that reinforces confirmation bias among loyalists, but simultaneously triggers destructive polarization when the scandal penetrates public information bubbles. These findings identify four dominant narrative typologies: institutional delegitimization, dogmatic sarcasm, negative generalization, and demands for mass justice. This study concludes that digital dawah under algorithmic control creates new vulnerabilities for religious authorities, where radical social media transparency can instantly collapse institutional reputation through the phenomenon of Cyber-Balkanization.
Da'wah as a Commodity: Analysis of Commodification and Mediatization of Religion in the Religious Talk Show Program of Wisata Hati and Islam Itu Indah Hikmatussahri Ramadan; Ikbal Nursamsi; Asep Iwan Setiawan
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 7 No. 1 (2025): November : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v7i1.2429

Abstract

In this modern era, da'wah is often exploited for material gain. Da'wah activities should be used to disseminate Islamic values ​​to its adherents, as the saying "Ballighu 'aani Walau ayat" (convey even one verse). This is different from the religious command, this study aims to analyze the phenomenon of commodification and mediatization of religion in the television da'wah programs Wisata Hati and Islam Itu Indah (Islam Itu Indah). Using qualitative methods through literature study and digital observation, this study utilizes Vincent Mosco's Commodification theory and Stig Hjarvard and Stewart Hoover's Mediatization of Religion theory to understand the dynamics of da'wah message production in the media. The results of the study indicate that both programs underwent a commodification process that included the commodification of content, the commodification of audiences, and the commodification of preaching figures, where spiritual values ​​were processed according to market and broadcasting industry demands. Furthermore, mediatization was seen through message visualization, content segmentation, personalization of ustadz figures, and the integration of entertainment elements that formed a new, more emotive and popular religiosity. The important findings of this study formulated the concept of Hybrid Da'wah, namely a da'wah model born from the negotiation between the sacredness of teachings and the rationality of the media industry. This concept shows the paradox between expanding access to da'wah and the potential for simplifying spiritual meaning. This research contributes to the study of religious communication in the context of modern media culture in Indonesia.
Co-Authors Asep Iwan Setiawan Hendra Prasetia Hikmatussahri Ramadan