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Yoviniani Yevri Yanseni
Universitas Teknologi Indonesia
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing

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PENGUATAN KAPASITAS KELOMPOK USAHA MIKRO MELALUI DIGITAL MARKETING DI DESA UNGASAN KECAMATAN KUTA SELATAN Anak Agung Istri Setiari JMH; Putu Ratna Windusara Putri,; I Made Sujana; Yoviniani Yevri Yanseni
Nusantara Hasana Journal Vol. 3 No. 7 (2023): Nusantara Hasana Journal, December 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i7.2091

Abstract

This community service program aims to increase the capacity of micro-enterprise groups in Ungasan Village, South Kuta District, through the use of digital marketing as a business development strategy. The main problems faced by micro-enterprises include limited knowledge of digital marketing, poor social media management skills, and the suboptimal use of digital platforms to expand markets. Digital marketing can expand market reach and increase the competitiveness of MSMEs. The community service program was implemented through counseling, training, and mentoring on the practical use of business social media, marketplaces, and the creation of digital promotional content. The results of the activity showed an increase in participants' understanding of digital marketing strategies and an increase in their ability to utilize digital technology to support micro-enterprises.
ANALISIS KONTRIBUSI SEKTOR PARIWISATA TERHADAP PENINGKATAN KESEJAHTERAAN EKONOMI MASYARAKAT DESA BENOA KABUPATEN BADUNG Fahmi Tanjung; Yoviniani Yevri Yanseni; I Made Sujana; Putu Ratna Windusara Putri
Nusantara Hasana Journal Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i7.2109

Abstract

Tourism is a strategic sector that contributes significantly to the economic growth of Badung Regency, particularly in the Benoa Village area, which is developing as a marine tourism destination and supporting the Nusa Dua tourism area. This study aims to analyze the contribution of the tourism sector to improving the economic welfare of the Benoa Village community. The tourism sector has a positive influence on regional economic growth through increased community income, employment opportunities, and productive business activities. Tourism development can improve the economic conditions of local communities through job creation and the expansion of informal sector businesses. The results of the study indicate that the tourism sector contributes significantly to increasing household income, employment opportunities, and the economic welfare of the Benoa Village community.
PENGARUH AKTIVITAS PARIWISATA TERHADAP PERKEMBANGAN UMKM BERBASIS KEARIFAN LOKAL DI DESA KUTUH KAWASAN EKONIMI KHUSUS NUSA DUA Yoviniani Yevri Yanseni; I Made Sujana; Putu Ratna Windusara Putri; Fitria Asri Satria Dewi
Nusantara Hasana Journal Vol. 3 No. 7 (2023): Nusantara Hasana Journal, December 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i7.2112

Abstract

The development of the tourism sector in Kutuh Village, South Kuta District, Badung Regency, has had a significant impact on the economic growth of the local community, especially Micro, Small, and Medium Enterprises (MSMEs) based on local wisdom. This study aims to analyze the influence of tourism activities on the development of MSMEs that utilize local culture, traditional crafts, Balinese culinary specialties, and creative economic products of the Kutuh Village community. Sustainable tourism destination management in Kutuh Village can improve the economic welfare of the community through direct involvement in tourism activities. The research method used is a qualitative descriptive approach with observation, interviews, and documentation techniques. The results show that the increase in the number of tourists in the Pandawa Beach area and other tourist destinations encourages increased income, market expansion, and product innovation of MSMEs based on local wisdom
PENGARUH DIGITAL MARKETING TERHADAP PENINGKATAN PENDAPATAN PELAKU USAHA MIKRO DI DESA ADAT BUALU Ni Luh Wulani Parwati; Fahmi Tanjung; Yoviniani Yevri Yanseni; I Made Sujana
Nusantara Hasana Journal Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i7.2113

Abstract

Digital marketing has become an effective marketing strategy for increasing the competitiveness and revenue of micro-enterprises in the digital economy era. This study aims to analyze the influence of digital marketing on increasing the revenue of micro-enterprises in Bualu Traditional Village, Badung Regency, Bali. The use of social media and digital platforms can expand market reach and enhance interactions between businesses and consumers. Digital marketing significantly influences the increase in MSME revenue through improved promotion, market access, and marketing cost efficiency. The results show that the use of social media, marketplaces, and digital communication applications contributes positively to increasing sales volume and revenue of micro-enterprises in Bualu Traditional Village.
STRATEGI DIVERSIFIKASI SUMBER PENDAPATAN MASYARAKAT DESA WISATA DI SEKITAR KAWASAN PARIWISATA NUSA DUA Fitria Asri Satria Dewi; Yoviniani Yevri Yanseni; I Made Sujana; Fahmi Tanjung
Nusantara Hasana Journal Vol. 3 No. 7 (2023): Nusantara Hasana Journal, December 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i7.2115

Abstract

The development of the Nusa Dua tourism area in Badung Regency has had a significant economic impact on the surrounding tourist village communities. However, the community's dependence on the tourism sector creates economic vulnerability when there is a decline in tourist visits. This study aims to analyze strategies for diversifying income sources for the tourist village communities around the Nusa Dua Tourism Area. The method used is a qualitative descriptive approach through observation, interviews, and documentation studies. The results show that diversification is carried out through the development of local culture-based MSMEs, traditional culinary businesses, handicrafts, tourist transportation services, integrated agriculture, and the use of digital technology in product marketing. This strategy has been proven to increase the community's economic resilience and reduce dependence on a single business sector
ANALISIS DAMPAK PERKEMBANGAN PARIWISATA NUSA DUA TERHADAP PENDAPATAN RUMAH TANGGA MASYARAKAT DESA ADAT BUALU KABUPATEN BADUNG I Made Sujana; Yoviniani Yevri Yanseni; Fitria Asri Satria Dewi; Fahmi Tanjung
Nusantara Hasana Journal Vol. 3 No. 7 (2023): Nusantara Hasana Journal, December 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i7.2116

Abstract

The development of tourism in the Nusa Dua area has significantly contributed to the economy of the local community, particularly the Bualu Traditional Village community. This study aims to analyze the impact of tourism development on household income in the Bualu Traditional Village community in Badung Regency. The research method used is a qualitative descriptive approach, utilizing primary data through interviews and observations, as well as secondary data from various publications and previous research. The results show that the development of the tourism industry has increased employment opportunities, encouraged the growth of micro-enterprises and tourism support services, and increased local household income. However, economic dependence on the tourism sector also creates vulnerabilities, especially during crises such as the COVID-19 pandemic. These findings demonstrate the need for community economic diversification to ensure the sustainability of household welfare in the long term.
PEMBERDAYAAN UMKM BERBASIS KEARIFAN LOKAL DALAM MENINGKATKAN PENDAPATAN MASYARAKAT DESA KUTUH KECAMATAN KUTA SELATAN KABUPATEN BADUNG Fahmi Tanjung; I Made Sujana; Yoviniani Yevri Yanseni; Ni Luh Wulani Parwati
Nusantara Hasana Journal Vol. 4 No. 6 (2024): Nusantara Hasana Journal, November 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i6.2118

Abstract

This community service program aims to increase the income of the people of Kutuh Village, South Kuta District, Badung Regency, through empowering Micro, Small, and Medium Enterprises (MSMEs) based on local wisdom. The potential of Kutuh Village's culture, traditions, crafts, and local products are the main capital in developing community businesses. According to Hidayati (2019), empowering MSMEs that utilize local advantages can create added economic value while maintaining the community's cultural identity. Community service activities are carried out through training in business management, product development, digital marketing, and business mentoring. The results of the activities show an increase in the capacity of MSME actors in business management, marketing, and product innovation, thus contributing to increasing village community income.
PENGUATAN KAPASITAS MASYARAKAT ADAT DALAM PENGELOLAAN EKONOMI BERBASIS AWIG-AWIG DI DESA ADAT BUALU, KABUPATEN BADUNG, PROVINSI BALI Putu Ratna Windusara Putri; I Made Sujana; Yoviniani Yevri Yanseni; Fitria Asri Satria Dewi
Nusantara Hasana Journal Vol. 3 No. 6 (2023): Nusantara Hasana Journal, November 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i6.2119

Abstract

This community service activity aims to increase the capacity of indigenous communities in managing local economic potential through the utilization of customary laws (adat awig-awig) in Bualu Traditional Village, Badung Regency, Bali Province. The rapid development of the tourism sector requires indigenous communities to have the ability to manage economic opportunities sustainably without neglecting cultural values ​​​​passed down from generation to generation. The activity was carried out through socialization, training, focus group discussions, and mentoring for traditional village officials, MSMEs, youth groups, and community leaders. The results of the activity showed an increase in participants' understanding of the function of awig-awig in supporting community economic management, strengthening local economic institutions, and increasing community capacity in developing businesses based on local potential. This activity contributes to increasing community participation in sustainable village economic development.
Co-Authors Anak Agung Istri Setiari JMH Fahmi Tanjung Fitria Asri Satria Dewi Fitria Asri Satria Dewi I Made Sujana Ni Luh Wulani Parwati Putu Ratna Windusara Putri Putu Ratna Windusara Putri,