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Fitria Asri Satria Dewi
Universitas Teknologi Indonesia
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STRATEGI DIVERSIFIKASI SUMBER PENDAPATAN MASYARAKAT DESA WISATA DI SEKITAR KAWASAN PARIWISATA NUSA DUA Fitria Asri Satria Dewi; Yoviniani Yevri Yanseni; I Made Sujana; Fahmi Tanjung
Nusantara Hasana Journal Vol. 3 No. 7 (2023): Nusantara Hasana Journal, December 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i7.2115

Abstract

The development of the Nusa Dua tourism area in Badung Regency has had a significant economic impact on the surrounding tourist village communities. However, the community's dependence on the tourism sector creates economic vulnerability when there is a decline in tourist visits. This study aims to analyze strategies for diversifying income sources for the tourist village communities around the Nusa Dua Tourism Area. The method used is a qualitative descriptive approach through observation, interviews, and documentation studies. The results show that diversification is carried out through the development of local culture-based MSMEs, traditional culinary businesses, handicrafts, tourist transportation services, integrated agriculture, and the use of digital technology in product marketing. This strategy has been proven to increase the community's economic resilience and reduce dependence on a single business sector
ANALISIS DAMPAK PERKEMBANGAN PARIWISATA NUSA DUA TERHADAP PENDAPATAN RUMAH TANGGA MASYARAKAT DESA ADAT BUALU KABUPATEN BADUNG I Made Sujana; Yoviniani Yevri Yanseni; Fitria Asri Satria Dewi; Fahmi Tanjung
Nusantara Hasana Journal Vol. 3 No. 7 (2023): Nusantara Hasana Journal, December 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i7.2116

Abstract

The development of tourism in the Nusa Dua area has significantly contributed to the economy of the local community, particularly the Bualu Traditional Village community. This study aims to analyze the impact of tourism development on household income in the Bualu Traditional Village community in Badung Regency. The research method used is a qualitative descriptive approach, utilizing primary data through interviews and observations, as well as secondary data from various publications and previous research. The results show that the development of the tourism industry has increased employment opportunities, encouraged the growth of micro-enterprises and tourism support services, and increased local household income. However, economic dependence on the tourism sector also creates vulnerabilities, especially during crises such as the COVID-19 pandemic. These findings demonstrate the need for community economic diversification to ensure the sustainability of household welfare in the long term.
PENGUATAN KAPASITAS MASYARAKAT ADAT DALAM PENGELOLAAN EKONOMI BERBASIS AWIG-AWIG DI DESA ADAT BUALU, KABUPATEN BADUNG, PROVINSI BALI Putu Ratna Windusara Putri; I Made Sujana; Yoviniani Yevri Yanseni; Fitria Asri Satria Dewi
Nusantara Hasana Journal Vol. 3 No. 6 (2023): Nusantara Hasana Journal, November 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i6.2119

Abstract

This community service activity aims to increase the capacity of indigenous communities in managing local economic potential through the utilization of customary laws (adat awig-awig) in Bualu Traditional Village, Badung Regency, Bali Province. The rapid development of the tourism sector requires indigenous communities to have the ability to manage economic opportunities sustainably without neglecting cultural values ​​​​passed down from generation to generation. The activity was carried out through socialization, training, focus group discussions, and mentoring for traditional village officials, MSMEs, youth groups, and community leaders. The results of the activity showed an increase in participants' understanding of the function of awig-awig in supporting community economic management, strengthening local economic institutions, and increasing community capacity in developing businesses based on local potential. This activity contributes to increasing community participation in sustainable village economic development.
Co-Authors Fahmi Tanjung I Made Sujana Putu Ratna Windusara Putri Yoviniani Yevri Yanseni