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All Journal Jurnal Administrasi Bisnis (J-Adbis) Jurnal Wacana Kinerja: Kajian Praktis-Akademis Kinerja dan Administrasi Pelayanan Publik JIMEK
Melati Dewi Asri
Politeknik STIA LAN Bandung
Economics, Econometrics & Finance Education Social Sciences

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Strategi Pengembangan Desa Wisata melalui Pendekatan Analisis SWOT: Studi Kasus Tugu Utara, Kabupaten Bogor Iwan Kurniawan; Laksmi Fitriani; Melati Dewi Asri; Ramdani Priatna
Jurnal Wacana Kinerja: Kajian Praktis-Akademis Kinerja dan Administrasi Pelayanan Publik Vol 29, No 1 (2026)
Publisher : Pusat Pembelajaran dan Strategi Kebijakan Talenta Aparatur Sipil Negara Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31845/jwk.v29i1.1023

Abstract

This study explores the development strategy of Tugu Utara Tourism Village, Bogor Regency, using a SWOT analysis approach (Strengths, Weaknesses, Opportunities, Threats). The purpose of this research is to design an effective and sustainable strategy for rural tourism development by identifying the internal and external factors that influence it. The research method employed is a descriptive-qualitative approach, with data collection techniques including interviews, field observations, and document studies. The results indicate that Tugu Utara Village possesses abundant natural resources and high human resource potential but is still constrained by inadequate infrastructure, weak coordination among stakeholders, and limited financial support. The recommended strategy, based on the SWOT quadrant, is a diversification strategy that leverages existing strengths to address emerging threats. This research emphasizes the importance of collaboration between the community, government, and private partners in creating competitive and sustainable tourism products. The application of ecotourism principles has been gradually implemented as the foundation for developing the tourism village. In addition, enhancing human resource capacity, improving infrastructure, and utilizing information technology are key factors for the success of this strategy.
Strategi Bisnis Transportasi Publik Shuttle Bandung-Jakarta Menggunakan Analisis SWOT dan QSPM Mochamad Naufal Falih; Septiana Dwiputrianti; F. Laksmi Fitriani; Melati Dewi Asri
Jurnal Administrasi Bisnis Vol. 6 No. 1 (2026): Mei 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jab.v6i1.5784

Abstract

Industri transportasi shuttle Bandung–Jakarta menghadapi tekanan akibat meningkatnya persaingan, perubahan pola mobilitas masyarakat, serta hadirnya moda transportasi baru seperti Kereta Cepat Jakarta–Bandung (Whoosh). Meskipun analisis SWOT dan Quantitative Strategic Planning Matrix (QSPM) telah banyak digunakan dalam kajian strategi bisnis, penelitian mengenai formulasi strategi pada perusahaan shuttle yang mengalami disrupsi transportasi masih terbatas. Penelitian ini bertujuan menganalisis faktor internal dan eksternal yang memengaruhi kinerja PT Batara Titian Kencana (Xtrans) serta menentukan strategi prioritas untuk keberlanjutan bisnis perusahaan. Metode penelitian menggunakan pendekatan kualitatif melalui wawancara mendalam, observasi, dan dokumentasi yang dianalisis menggunakan matriks IFE, EFE, SWOT, dan QSPM. Temuan empiris menunjukkan bahwa Xtrans mengalami penurunan kinerja yang ditandai oleh penurunan okupansi penumpang dari 5.672 penumpang pada Triwulan I menjadi 2.101 penumpang pada Triwulan IV tahun 2023, serta berkurangnya cabang aktif dari delapan menjadi dua cabang. Hasil analisis menghasilkan skor IFE sebesar 2,21 dan EFE sebesar 1,693 yang menempatkan perusahaan pada posisi strategi defensif. Analisis QSPM menunjukkan bahwa strategi divestasi merupakan alternatif terbaik dengan nilai Total Attractiveness Score (TAS) sebesar 4,355. Kebaruan penelitian terletak pada penerapan integrasi SWOT–QSPM dalam konteks disrupsi transportasi multimoda untuk mendukung pengambilan keputusan strategis perusahaan shuttle
Model Pelayanan Beres Sehari (Rengse Sapoe) PBB di Badan Pendapatan Daerah (BAPENDA) Kota Bandung Fida Azzahra Puti Goci; Abdul Rahman; Laksmi Fitriani; Melati Dewi Asri
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.8003

Abstract

This study examines the implementation of the Beres Sehari (Rengse Sapoe) service model for Land and Building Tax (Pajak Bumi dan Bangunan/PBB) at the Regional Revenue Agency (Badan Pendapatan Daerah/Bapenda) of Bandung City. The research employs a qualitative descriptive approach, with data collected through interviews and documentation. Data analysis is conducted through three stages: data reduction, data presentation, and conclusion drawing, while source triangulation is used to ensure the validity and reliability of findings. The results reveal that human resource capacity and stable internet connectivity are key factors for achieving effective and efficient service delivery. Furthermore, the study highlights the importance of developing a dedicated Standard Operating Procedure (SOP) for the Rengse Sapoe service to ensure an organized, consistent, and accountable process. Sustainable service development is envisioned through the integration of other public services, including population administration, licensing, motor vehicle tax (PKB) payments, and community-focused activities such as low-cost bazaars. Such integration aims to enhance public accessibility to various essential services beyond PBB transactions. Despite these potentials, several challenges are identified, including the absence of formal documentation for the activities and limited outreach or socialization efforts to the public, which may hinder service optimization. To address these issues, the study recommends preparing formal activity proposals and implementing routine outreach programs to increase public awareness and participation. Overall, the findings contribute to understanding how localized public service innovations, such as Beres Sehari (Rengse Sapoe), can improve tax service delivery while simultaneously fostering public engagement in other administrative and community services. The study emphasizes the necessity of strengthening both operational and promotional strategies to ensure long-term service sustainability and greater societal benefits.
Co-Authors Abdul Rahman Dwiputrianti, Septiana F. Laksmi Fitriani Fida Azzahra Puti Goci Iwan Kurniawan Laksmi Fitriani Mochamad Naufal Falih Ramdani Priatna