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All Journal Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt)
Benny Aristo
Universitas Pelita Harapan
Economics, Econometrics & Finance Social Sciences

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COMMUNITY SERVICE INNOVATIVE AND CREATIVEPRENEURSHIP SMA PELANGI KASIH Dewi Wuisan; Oscar Jayanagara; Benny Aristo; Erwin Tenggono
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Inovasi dan kreativitas bukan lagi sekadar nilai tambah, melainkan menjadi komponen vital dalam strategi bertahan dan berkembangnya sebuah usaha. Kreativitas sangatlah dibutuhkan dalam menciptakan ide-ide produk yang dapat dikembangkan. Kreativitas dapat membantu pelaku usaha dalam mengelola sumber daya yang ada. Inovasi yang baik dan menarik dapat menjadi suatu kekuatan dalam menjalankan suatu bisnis, karena dengan adanya ide atau inovasi yang baru, pelaku usaha dapat menciptakan pasar yang baru sehingga calon konsumen tertarik dengan produk atau jasa baru yang ditawarkan. Ketika pelaku usaha sering berinovasi dalam menciptakan produk baru, hal ini akan mendukung perkembangan usahanya. Sebaliknya, kurangnya inovasi dalam berwirausaha dapat menyulitkan proses pengembangan usaha. Remaja dalam memulai suatu bisnis perlu didukung dari aspek pendidikan melalui kegiatan di sekolah. Para murid banyak yang ingin melakukan inovasi dari produk yang sudah ada di pasar, namun murid perlu diarahkan lebih jelas supaya usaha yang mereka jalankan bisa survive dan menghasilkan profit yang maksimal.
Determinants of Online Purchase Intention: Evidence from Indonesia’s E-Commerce Dewi Wuisan; Zefanya Hisqia Gedalia; Gabriel Kennard Chan; Benny Aristo; Christoffel Wantah
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This study aims to examine the effect of perceived ease of use, perceived usefulness, social influences, price perception, and perceived risk on online purchase intention. The development of internet technology in Indonesia in various sectors is getting faster. One of the industrial sectors that rely on internet technology as a place to do business is e-commerce. Indonesia is one of the countries with the highest percentage of e-commerce users in the world, but the development of e-commerce cannot be separated from the problems that occur. As one of the e-commerce sites in Indonesia, “XYZ” is currently developing its services to make it more attractive to consumers, but there are still many problems that are felt by consumers related to “XYZ”, such as service quality that is not yet optimal. Thus, research is needed regarding the factors that influence online purchase intention. This study uses a quantitative approach with data collection methods using electronic questionnaires distributed through Google Forms. Analysis of the measurement model and structural model in this study was carried out using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with the help of the SmartPLS 3.0 application. The respondents of this research are Indonesian people who are more than 16 years old and have used “XYZ” e-commerce. The measurement model test consists of testing the validity and reliability, while the measurement model testing consists of testing the coefficient of determination, t -count, significance, and the relationship between constructs. The results of this study indicate that the perceived ease of use variable affects online purchase intention, the perceived usefulness variable affects online purchase intention, the social influences variable affects online purchase intention, and the price perception variable affects online purchase intention. Meanwhile, the perceived risk variable has no effect on online purchase intention.
Drivers of Green Entrepreneurship Among MSMEs in Jakarta: An Empirical Analysis of Capability, Opportunity, Motivation, Incentives, and Capital Through the Lens of Self-Efficacy Jesslyn Benedicta Panjaya; Benny Aristo
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study investigates the determinants of green entrepreneurship among Micro, Small, and Medium Enterprises (MSMEs) in Jakarta, an urban economic hub increasingly pressured to adopt environmentally sustainable practices. The research examines the influence of green entrepreneurial skills, green opportunities, entrepreneurial motivation, green incentives, and availability of capital on green entrepreneurship, with green entrepreneurial self-efficacy positioned as a mediating variable. A quantitative survey was conducted with 200 MSME employees who have been engaged in or exposed to green business practices. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that all five predictors significantly and positively affect green entrepreneurship. Additionally, green entrepreneurial self-efficacy mediates all relationships, suggesting that cognitive belief systems play a central role in converting resources, opportunities, and motivations into environmentally responsible entrepreneurial behavior. This research contributes to the literature on sustainable entrepreneurship in emerging markets by demonstrating how psychological self-efficacy interacts with structural and motivational factors. The study also provides actionable insights for policymakers, MSME owners, and sustainability-driven institutions in Indonesia.
Co-Authors Christoffel Wantah Erwin Tenggono Gabriel Kennard Chan Jesslyn Benedicta Panjaya Oscar Jayanagara Wuisan, Dewi Zefanya Hisqia Gedalia