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All Journal Multifinance Business Management and Entrepreneurship Journal
M. Zaki Rahman
Universitas Galuh
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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ENHANCING COMPETITIVENESS THROUGH CREATIVITY AND CULTURAL HERITAGE: A COMPARATIVE STUDY OF MICRO- AND SMALL-SCALE HANDICRAFT ENTERPRISES IN SOUTHEAST ASIA Nurdiana Mulyatini; M. Mima Villanueva; Elin Herlina; M. Zaki Rahman; Risna Kartika
Multifinance Vol. 3 No. 3 (2026): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i3.524

Abstract

Micro and small craft enterprises (MSEs) play a crucial role in promoting sustainable competitiveness in the Southeast Asia region. This study aims to explore how creativity and cultural heritage management contribute to the competitiveness of micro and small enterprises through a comparative analysis. Using a qualitative approach, field observations, interviews, and focus group discussions were conducted in Ciamis, Indonesia, and Negros Occidental, the Philippines. Thematic and comparative analyses were applied to identify creativity-based strategies, innovation practices, and institutional support. The findings show that Indonesian MSEs emphasize heritage-based collaboration and authenticity, while Filipino enterprises focus on design-led innovation and export- oriented storytelling. Both contexts face challenges in digital transformation and sustainability. This study proposes an integrative framework for enhancing creative competitiveness by combining cultural heritage, creativity management, and innovation ecosystems across Southeast Asia.
PENGARUH DIGITAL LEADERSHIP DAN KOMPETENSI DIGITAL TERHADAP KINERJA PEGAWAI (Suatu Studi pada Dinas Komunikasi dan Informatika Kota Banjar) Lina Halimatus Sadiah; Marlina Nur Lestari; M. Zaki Rahman
Business Management and Entrepreneurship Journal Vol 7, No 1 (2025)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Galuh

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh digital leadership dan kompetensi digital terhadap kinerja pegawai pada Dinas Komunikasi dan Informatika Kota Banjar. Penelitian menggunakan metode asosiatif dengan pendekatan kuantitatif. Populasi penelitian berjumlah 46 pegawai dan seluruh populasi dijadikan sampel melalui teknik sampling jenuh. Data dikumpulkan melalui observasi, kuesioner, dokumentasi, dan studi kepustakaan. Analisis data menggunakan korelasi sederhana dan berganda, koefisien determinasi, regresi linear berganda, uji t, dan uji F. Hasil penelitian menunjukkan bahwa digital leadership berpengaruh positif dan signifikan terhadap kinerja pegawai dengan koefisien korelasi 0,487 dan kontribusi 23,7%. Kompetensi digital berpengaruh positif dan signifikan terhadap kinerja pegawai dengan koefisien korelasi 0,553 dan kontribusi 30,6%. Secara simultan, digital leadership dan kompetensi digital memiliki koefisien korelasi 0,611 dengan kontribusi 37,33%. Persamaan regresi yang diperoleh adalah Y = 4,811 + 0,356X1 + 0,523X2, sedangkan hasil uji F menunjukkan Fhitung 12,808 lebih besar daripada Ftabel 3,21. Temuan ini menunjukkan bahwa kepemimpinan yang adaptif terhadap teknologi dan peningkatan kemampuan digital pegawai merupakan faktor penting dalam mendorong peningkatan kinerja organisasi. Keywords: digital leadership, kompetensi digital, kinerja pegawai, transformasi digital
Co-Authors Elin Herlina, Elin Kartika, Risna Lina Halimatus Sadiah M. Mima Villanueva MARLINA NUR LESTARI Mulyatini, Nurdiana