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All Journal Journal of Business and Behavioural Entrepreneurship Jurnal Pengabdian dan Pemberdayaan Masyarakat (ABDI DAYA KU) Economic, Management, Business and Accountancy International Journal (EMBAIJ)
Harisuddin
Universitas Binawan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Transformation of Digital Strategy in The E-Commerce Ecosystem: The Role of Digital Literacy as a Moderator of Shopee Users' Purchase Decisions in Indonesia Harisuddin; Muhammad Junaid Kamaruddin
Journal of Business and Behavioural Entrepreneurship Vol. 10 No. 1 (2026): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.010.1.02

Abstract

In Indonesia's fiercely competitive e-commerce market, strategies need to be modified to take customers' cognitive capacities and feature complexity into consideration. This study attempts to assess how Shopee customers' purchasing decisions are influenced by digital business models, digital innovation, and digital marketing capabilities, with digital literacy serving as a moderating variable. Purposive sampling was used to gather data from 100 active Shopee users in an explanatory quantitative approach. Variance-based Structural Equation Modeling (SEM) utilizing SmartPLS 4 software was used to evaluate the data. The results of the study show that purchasing decisions are greatly improved by digital innovation and digital business models. Nonetheless, an instance was found in which digital marketing capabilities have no discernible direct impact; this implies that consumers can view promotional content as redundant or oversaturated. This study's originality shows that digital literacy is an essential mediator that can increase the efficacy of digital tactics. The findings indicate that Shopee should change its emphasis from aggressive promotion to user education about features and cybersecurity in order to boost long-term sales conversions.
Pelatihan Pemasaran Lilin Aroma Terapi dari Minyak Jelantah Berbasis Digital Bagi Warga RW 14 Kalibaru Muhammad Junaid Kamaruddin; Fauziah; Harisuddin; M. Putri Rahayu Setyaningrum; Anis Masluhah
Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 3 No. 1 (2026): ABDI DAYA KU Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : MJK PUBLISHER

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Abstract

Pemasaran menjadi elemen fundamental bagi pelaku usaha dalam memperkenalkan sekaligus menjual produk mereka. Warga RW 14, Kalibaru, Cilincing, Jakarta Utara memiliki peluang besar untuk mengembangkan usaha mikro melalui pemanfaatan limbah minyak jelantah yang diolah menjadi lilin aromaterapi bernilai ekonomis dan ramah lingkungan. Penelitian ini bertujuan untuk memberdayakan masyarakat setempat dengan peningkatan keterampilan produksi serta memperkuat kemampuan pemasaran berbasis digital. Metode yang diterapkan melibatkan sosialisasi, demonstrasi pembuatan akun media sosial seperti Instagram dan TikTok, serta platform e-commerce seperti Shopee, disertai evaluasi efektivitas implementasinya. Lewat pelatihan digital marketing, warga menjadi lebih memahami bagaimana memanfaatkan media sosial dan e-commerce sebagai alat promosi serta penjualan yang efisien. Strategi pemasaran ini berpeluang memperluas jangkauan pasar, meningkatkan margin keuntungan, sekaligus mendukung citra produk sebagai solusi ramah lingkungan. Dengan adanya program ini, warga tidak hanya mendapat penguatan kemampuan produksi dan pemasaran, tetapi juga memperoleh dorongan menuju pemberdayaan ekonomi berbasis digital yang berkelanjutan.
The Influence of Digital Leadership, Digital Business Model Development, and Digital Service Quality on Purchase Decisions with Technology Readiness as a Moderation Variable Muhammad Junaid Kamaruddin; Harisuddin
Economic, Management, Business and Accountancy International Journal Vol. 3 No. 1 (2026): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

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Abstract

The rapid growth of e-commerce has encouraged companies to optimize digitalstrategies to enhance consumer purchase decisions. This study examines the effects ofdigital leadership, digital business model development, and digital service quality onpurchase decisions, with technology readiness as a moderating variable among younge-commerce consumers in Indonesia. A quantitative approach was employed usingdata from 100 purposively selected respondents, analyzed through StructuralEquation Modeling (SEM). The results indicate that digital service quality andtechnology readiness have a positive and significant effect on purchase decisions,whereas digital leadership, digital business model development, and the moderatingeffect of technology readiness are not significant. These findings suggest thatpurchase decisions are influenced more by digital service quality and consumers'technology readiness than by firms' internal strategic factors
The Influence of Knowledge Management and Service Quality on E-Commerce Customer Satisfaction with Digital Literacy as a Moderator Muhammad Junaid Kamaruddin Junet; Fauziah; Harisuddin
Economic, Management, Business and Accountancy International Journal Vol. 3 No. 1 (2026): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

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Abstract

This study examines the effects of knowledge management and service quality on e-commerce customer satisfaction, with digital literacy serving as a moderating variable. Amid the rapid growth of the digital economy, customer satisfaction has become a key factor in sustaining the competitiveness of e-commerce platforms. A quantitative approach was employed using questionnaire data collected from e-commerce users and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that knowledge management and service quality have positive and significant effects on customer satisfaction, while digital literacy strengthens these relationships. These findings highlight that effective knowledge management, high service quality, and digital literacy are critical factors in enhancing customer satisfaction and supporting the success of e-commerce businesses.
Co-Authors Anis Masluhah Fauziah M. Putri Rahayu Setyaningrum Muhammad Junaid Kamaruddin muhammad junaid kamaruddin Muhammad Junaid Kamaruddin Junet