Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian dan Pemberdayaan Masyarakat (ABDI DAYA KU) Economic, Management, Business and Accountancy International Journal (EMBAIJ)
Fauziah
Universitas 17 Agustus 1945 Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Effect of Local Product Challenges and Somethinc Product Innovation on Competitive Advantage with Technology Orientation as a Moderation Fauziah; Muhammad Junaid Kamaruddin; Galuh Sukmaranti
Economic, Management, Business and Accountancy International Journal Vol. 2 No. 1 (2025): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to re-confirm whether there is an effect of product challenges and product innovation on competitive advantage moderated by technology orientation. And to determine the relationship between Technology Orientation motive in strengthening product challenge variables and product innovation. This study can provide Local Product Challenges that can be used as a reference for local beauty product entrepreneurs to know how to face competition by making superior products through technology-oriented product innovation. This study uses the structural equation modeling analysis method. The research design uses causality which aims to test the direct effect and moderating effect between variables. The software used is SmartPLS (Partial Least Square). Based on the results of the study, the Product Innovation Hypothesis Test and technology orientation significantly affect competitive advantage. . Based on the T-Statistic value of 3.608, and P Value of 0.000 and Coefficient Value of 0.328, it can be interpreted that these variables are interrelated and this Hypothesis is significant or accepted.
Pelatihan Pemasaran Lilin Aroma Terapi dari Minyak Jelantah Berbasis Digital Bagi Warga RW 14 Kalibaru Muhammad Junaid Kamaruddin; Fauziah; Harisuddin; M. Putri Rahayu Setyaningrum; Anis Masluhah
Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 3 No. 1 (2026): ABDI DAYA KU Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : MJK PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pemasaran menjadi elemen fundamental bagi pelaku usaha dalam memperkenalkan sekaligus menjual produk mereka. Warga RW 14, Kalibaru, Cilincing, Jakarta Utara memiliki peluang besar untuk mengembangkan usaha mikro melalui pemanfaatan limbah minyak jelantah yang diolah menjadi lilin aromaterapi bernilai ekonomis dan ramah lingkungan. Penelitian ini bertujuan untuk memberdayakan masyarakat setempat dengan peningkatan keterampilan produksi serta memperkuat kemampuan pemasaran berbasis digital. Metode yang diterapkan melibatkan sosialisasi, demonstrasi pembuatan akun media sosial seperti Instagram dan TikTok, serta platform e-commerce seperti Shopee, disertai evaluasi efektivitas implementasinya. Lewat pelatihan digital marketing, warga menjadi lebih memahami bagaimana memanfaatkan media sosial dan e-commerce sebagai alat promosi serta penjualan yang efisien. Strategi pemasaran ini berpeluang memperluas jangkauan pasar, meningkatkan margin keuntungan, sekaligus mendukung citra produk sebagai solusi ramah lingkungan. Dengan adanya program ini, warga tidak hanya mendapat penguatan kemampuan produksi dan pemasaran, tetapi juga memperoleh dorongan menuju pemberdayaan ekonomi berbasis digital yang berkelanjutan.
The Influence of Knowledge Management and Service Quality on E-Commerce Customer Satisfaction with Digital Literacy as a Moderator Muhammad Junaid Kamaruddin Junet; Fauziah; Harisuddin
Economic, Management, Business and Accountancy International Journal Vol. 3 No. 1 (2026): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the effects of knowledge management and service quality on e-commerce customer satisfaction, with digital literacy serving as a moderating variable. Amid the rapid growth of the digital economy, customer satisfaction has become a key factor in sustaining the competitiveness of e-commerce platforms. A quantitative approach was employed using questionnaire data collected from e-commerce users and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that knowledge management and service quality have positive and significant effects on customer satisfaction, while digital literacy strengthens these relationships. These findings highlight that effective knowledge management, high service quality, and digital literacy are critical factors in enhancing customer satisfaction and supporting the success of e-commerce businesses.
Co-Authors Anis Masluhah Galuh Sukmaranti Harisuddin M. Putri Rahayu Setyaningrum muhammad junaid kamaruddin Muhammad Junaid Kamaruddin Junet