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All Journal Jurnal Riset Komunikasi Jurnal Ilmu Sosial dan Humaniora
Asep Rahman Umbara
Universitas Muhammadiyah Jakarta
Social Sciences

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Mengatasi Permasalahan dalam Penyaluran Bansos Berdasarkan Unsur-Unsur Komunikasinya Sopian Sopian; R Hiru Muhammad; Asep Rahman Umbara; Mirza Shahreza
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i1.7636

Abstract

Social assistance programs often face problems. The purpose of this study is to identify causes of these problems and solutions, primarily related to communication elements that accompany program implementation. This qualitative descriptive research uses a literature review. Data are analyzed to answer the objectives. The results showed that problems in the social assistance program are essentially due to poor data integration and integrity, weak oversight systems, corruption, and political intervention. In the communication element, these problems are included in the environmental element (from bureaucracy, data, and systems that are also problematic). The problems in this element trigger problems in other communication components, which are: the communicators, messages, channels, receivers, and effects. Its each solution: digitalization procedures, real-time data synchronization, transparency, law enforcement; improving integrity, ethics, and data understanding of service communicators in the field; information must be clear, open, persuasive, and educational regarding rights and assistance procedures; integration of digital channels and personal channels; encourage a proactive public and take firm action against laws; strive for a positive impact on social assistance recipients. The research recommends a communication strategy model for social assistance distribution, taking into account each element of communication.
Model Perencanaan Program Komunikasi Humas Badan Pengelola Transportasi Jabodetabek Kementerian Perhubungan Asep Rahman Umbara; Aminah Swarnawati
Jurnal Riset Komunikasi (JURKOM) Vol. 6 No. 2 (2023): Agustus 2023
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v6i2.676

Abstract

Communication planning is an essential part of a public organization such as BPTJ. In carrying out its duties and roles, BPTJ Public Relations is required to develop appropriate communication plans based on the stages carried out to achieve the main objectives of the PR communication program itself, namely building opinions and changing behavior. The purpose of this study was to identify and analyze the planning stages of the BPTJ Public Relations communication program, the model run by BPTJ Public Relations, and the challenges and obstacles in carrying out communication program planning. The theory used is the Assifi and French communication planning, model. This study uses a qualitative descriptive method with data collection techniques through in-depth interviews and literature studies. Based on the results of the research, it can be interpreted that BPTJ Public Relations has carried out the planning communication stages from problem analysis to evaluation. The Assifi and French models have been implemented by BPTJ Public Relations and have challenges and obstacles both internal and external to the organization. The recommendation of this research is that BPTJ Public Relations must have a standard concept of a communication plan, be consistent in terms of visual appearance on social media such as corporate color and optimize public figures as communicator.
Co-Authors Aminah Swarnawati Mirza Shahreza R Hiru Muhammad Sopian Sopian